A strategist with almost 9 years of experience working on some of Indonesia's prominent brands from various industries. Helped brands discover untapped opportunities and tackle challenges in launching new products/services, gaining shares/presence, or connecting with their stakeholders

Head of Strategic Planning @ Dentsu Strat is a member of Dentsu Aegis Network Ltd., a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of Dentsu. Presently acting as the Head of Strategic Planing, Ruli represents Dentsu Strat’s strategy capabilities and develops strategy in varying levels for key clients, new business pitches and initiatives. He also manages and directs day to day operations of the strategic planning division, also collaborates with Digital & New Media Division to deliver perspectives and solutions on how to tap into Indonesia’s emerging digital consumers As the lead strategist, Ruli spearhead and supervise the process of: > Strategy development (including designing and facilitating researches, studies, and evaluations) > Comprehensive campaign planning (including PR, CRM, brand activation, and digital campaign) > Brand development & brand building consultation for senior clients From October 2012 to Present (3 years 1 month) greater jakarta area, indonesiaLead Brand Strategist @ Being entrusted with the project of rejuvenating the brand ESSENZA (a well known premium granite tile brand), Ruli formed a team consisted of brand strategists & designers Key Achievements: > Completed the project and achieved the targeted objectives. The team delivered a comprehensive brand strategy recommendations (which included performing key stakeholder researches in several key areas) > Initiated partnership between the corporate behind the brand with a prominent architecture community, and facilitated the launch of 2 events as a result of the partnership From November 2010 to October 2012 (2 years) greater jakarta area, indonesiaStrategic Planner @ Journeying from one agency to another, Ruli experienced the ad world through the eyes of local shops and the multinationals. He explored diverse accounts with their own unique contexts and challenges. He translated corporate brand strategy into PR strategy for Pertamina, identified possibilities of product extensions for Indomilk, and developed strategies in varying levels for many other brands and businesses ranging from banking, consumer electronics, automotive, non alcoholic beverages to cigarettes. From May 2007 to September 2011 (4 years 5 months) greater jakarta area, indonesiaBrand Consultant Assistant @ Triggered by the urge to delve further into the world of branding, Ruli embraced the role that gave him exposures to new product brand developments. From November 2006 to February 2007 (4 months) Greater Jakarta Area, IndonesiaConsumer Insight Executive @ Worked closely with the strategic planner in exploring consumer insights for the agency’s dedicated new business pitch team. This was Ruli's first step into the world of strategic planning. From November 2005 to March 2006 (5 months) Greater Jakarta Area, Indonesia

Diploma of Advertising, Creative @ IMAGO School Of Modern Advertising From 2005 to 2006 Bachelor's degree, Economics-Management @ Universitas Trisakti From 1999 to 2005 Ruli Himawan Nugroho is skilled in: Communications Strategy, Communications Planning, Research, Brand Architecture, Integrated Marketing, Customer Insight, Creative Strategy, Advertising, Consumer Behaviour, Marketing Communications, Consumer Insight, Corporate Branding, Marketing Strategy, Creative Briefs, Social Media Marketing, Qualitative Research, Business Insights, Strategic Planning, Strategic Communications, Marketing Research, Strategy, Brand Equity, Public Relations, Brand Management, Branding & Identity, Brand Development