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Rudy Grahn

EVP - Measurement Center Of Excellence @ Publicis Groupe

EVP - Measurement Center Of Excellence, Publicis Groupe

New York, New York

Ranked #589 out of 11,781 for EVP - Measurement Center Of Excellence in New York

Section title

Rudy Grahn's Email Addresses & Phone Numbers

Rudy Grahn's Work Experience

Publicis Groupe

EVP - Measurement Center Of Excellence

Chicago/San Francisco/Detroit/New York

Publicis

EVP - Business Intelligence, Publicis Media

October 2016 to April 2018

Chicago/San Francisco/Detroit/New York

Clear Channel Radio

Music Director - Host

November 1991 to November 1997

Rudy Grahn's Education

LinnMar

1984 to 1988

University of Iowa

B.A

1988 to 1992

Rudy Grahn's Professional Skills Radar Chart

Based on our findings, Rudy Grahn is ...

Helpful
Initiating
Daydreamers

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Based on our findings, Rudy Grahn is ...

38% Left Brained
62% Right Brained

Rudy Grahn's Estimated Salary Range

About Rudy Grahn's Current Company

Publicis Groupe

Frequently Asked Questions about Rudy Grahn

What company does Rudy Grahn work for?

Rudy Grahn works for Publicis Groupe


What is Rudy Grahn's role at Publicis Groupe?

Rudy Grahn is EVP - Measurement Center Of Excellence


What is Rudy Grahn's personal email address?

Rudy Grahn's personal email address is r****[email protected]


What is Rudy Grahn's business email address?

Rudy Grahn's business email address is r****[email protected]


What is Rudy Grahn's Phone Number?

Rudy Grahn's phone (212) ***-*137


What industry does Rudy Grahn work in?

Rudy Grahn works in the Marketing and Advertising industry.


About Rudy Grahn

📖 Summary

EVP - Measurement Center Of Excellence @ Publicis Groupe Chicago/San Francisco/Detroit/New YorkEVP - Business Intelligence, Publicis Media @ Publicis Executive lead of Business Intel. team for Publicis Media's programmatic buying arm From October 2016 to April 2018 (1 year 7 months) Chicago/San Francisco/Detroit/New YorkMusic Director - Host @ Clear Channel Radio Talk Radio From November 1991 to November 1997 (6 years 1 month) VP - Data Strategy @ Marketshare Partners, A Neustar Solution Thought leadership and operational expertise for leading marketers seeking multi-channel measurement from leading marketing technology provider.Oversight of data integration, campaign optimization, audience segmentation, reporting design, and campaign insights for leading advertisers including Wells Fargo, Williams-Sonoma, Eddie Bauer, PWC, eSurance, and others. From February 2016 to November 2016 (10 months) San Francisco Bay AreaSenior Vice President, Marketing Analytics @ ZenithOptimedia Group I The ROI Agency Built and leads a team of 25+ data professionals across 4 US offices @ premier agency with emphasis on decision sciences, insights, data visualization, BI, tracking, strategic support, campaign forensics, and selling the story of the above.Client mix includes Toyota, T-Mobile, Liberty Mutual, Pizza Hut, Nintendo, Princess Cruises, Quantas, HP, and more. From November 2011 to February 2016 (4 years 4 months) San Francisco Bay AreaSenior Director of Attribution Modeling and Analytics @ eBay - Oversee the output of the analytics team for nearly 200 clients of Clear Saleing Attribution Modeling- Develop and optimize the statistical models behind, productization for, and reporting of client campaign data. From May 2011 to November 2011 (7 months) VP, Strategic Resources Group - Analytics @ Zenith-Optimedia Develop and implement insights and optimization, testing, reporting, and research practice for industry-leading brands including T-Mobile, Toyota-Scion, Orbitz, British Airways, Google, Denny's, Richemont, Nutella, L'Oreal & more Lead the integration of all digital programs (display, search, mobile) into the overall marketing program, including marketing mix analysis, ROI modeling, and media delivery value quantification Prepare and execute qualitative & quantitative analysis across all accounts Lead vendor selection and development process for proprietary database and reporting products From October 2006 to May 2011 (4 years 8 months) Associate Director, Database Research & Analytics @ Feedback Research/Claria Client advisor and program optimization lead for brands including Yahoo Japan, Daimler-Chrysler, Match.com, Travelocity, Capital One, ING, JC Penney, Verizon, USA Networks & morePrepared and presented behavioral landscape and optimization data in conjunction with new business development and sales for website analytics and ad program sales Prepared and executed qualitative analysis against 40+ million panel Managed team of database analysts Led several AMA seminars on behavioral marketing and interactive branding quantification From August 2003 to September 2006 (3 years 2 months) Senior Research Analyst @ Jupiter Research - Media Metrix Branding & MediaAuthored syndicated research on topics including website development marketing analytics, consumer behavior and attitudes, brand-building, media planning/buying Client advisor, program stewardship, custom research, and strategic relationship management for clients including Visa, AOL, Pfizer, Delta Airlines, McDonalds, Microsoft, L'Oreal, Glaxo, & USA TODAY Press source for publications including the New York Times, ABC News, Wall Street Journal, Fox News, and Washington PostAuthored ClickZ Intellectual Capital Weekly Column From December 2001 to February 2003 (1 year 3 months) Senior Copywriter & Creative Analyst @ SF Interactive Lead analytics team in campaign measurement and optimization Design and execute marketing analytics and campaign management programs for clients including Microsoft, HP, Women.com Generate and disseminate learning for multiple clients and team From January 2001 to December 2001 (1 year) Senior Copywriter @ i-traffic/AGENCY Founded Creative Department in NYC and San Francisco offices Gold Award, Consumer Campaign, @D Tech 99; One Show Finalist, 1999 Conceived and executed interactive marketing campaigns for clients including Disney, CNN, Sports Illustrated, Eddie Bauer, SelfCare From November 1997 to January 2001 (3 years 3 months)


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Rudy Grahn's Personality Type

Introversion (I), Sensing (S), Feeling (F), Perceiving (P)

Average Tenure

2 year(s), 8 month(s)

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