Roz Silbershatz Tomas's Email Addresses & Phone Numbers

Marketing Associate @ Amtel Corp From May 2000 to May 2002 (2 years 1 month) Media Planner @ Grey Group From May 2002 to September 2003 (1 year 5 months) Director, Consumer Menopause Franchise @ TherapeuticsMD Lead all DTC and PR efforts across the Menopause Franchise, consisting of two products IMVEXXY and BIJUVA Consumer DTC Lead Lead...

Marketing Associate @ Amtel Corp From May 2000 to May 2002 (2 years 1 month) Media Planner @ Grey Group From May 2002 to September 2003 (1 year 5 months) Director, Consumer Menopause Franchise @ TherapeuticsMD Lead all DTC and PR efforts across the Menopause Franchise, consisting of two products IMVEXXY and BIJUVA Consumer DTC Lead Lead Consumer Digital activities, consistent of Display, Search, Website and Social  Lead all Public Relations efforts for the menopause category as a whole Manage multiple consumer agencies Director, U.S. Brand Marketing, Pfizer Oncology @ Pfizer  Consumer DTC Lead , consistent of TV and Print Lead Consumer Digital activities, consistent of Display, Search, Website and Social  Patient adherence lead of 6 month patient adherence program  Manage multiple consumer agencies and full consumer team brand budget From January 2017 to 2019 (2 years) Senior Brand Marketing Manager, Pfizer Innovative Health @ Pfizer  Led consumer Direct to Consumer (DTC) advertising for one of the company's largest CV brands Developed and launched inaugural DTC campaign in TV and Print Managed and led all aspects of ad creation, from market research testing to execution Ensured appropriate brand synergies were maintained across brand indication campaigns From March 2015 to January 2017 (1 year 11 months) Senior Manager, Global External Communications @ Pfizer  Provided strategic council to commercial teams on external communications and public relations efforts for global Established Products (EP) Portfolio (over 600 products). Managed Issues and Crises for product short supplies and recalls across the global Established Products portfolio, inclusive of press releases, reactive statements, etc. Led product launch efforts via social media, print, and online branded and unbranded advertisement in EP portfolio. Created and executed on proactive public relation plans to leverage product sales for products facing Loss of Exclusivity. From October 2012 to April 2013 (7 months) Senior Brand Manager, Emerging Markets Anti-Infectives @ Pfizer  Developed and rolled-out regional campaign, brand plans and customer facing activities across Anti-Infective portfolio Created and implemented electronic initiatives to better work with international colleagues and KOLs at a cost savings From July 2010 to October 2012 (2 years 4 months) New York CitySenior Manager, Emerging Markets and Latin America Communications @ Pfizer  Created and executed yearly communication and public relations turn-key plans for new product launches, product withdrawals, public awareness days and media events. Developed opportunities for Vaccines, Anti-Infectives, and CNS portfolio to sustain share of voice through controlled PR and media outreach. Provided strategic council to commercial teams on regional PR/Communications plans and activities.  Managed direct report and public relations/communications/marketing agencies. From June 2008 to June 2010 (2 years 1 month) Manager, WorldWide Communications, Corporate Branding @ Pfizer  Managed Corporate Branding efforts for Pfizer via online, print, and outdoor media. Partnered with advertising and visual identity agencies to produce a reputation platform for the company, from which current key messages for external stakeholders evolve from. Worked as an integral team member to audit visual materials for Pfizer worldwide in order to create a unified visual identity for the corporation, including logos and websites. From March 2006 to May 2008 (2 years 3 months) Manager, Investor Relations @ Pfizer  Managed and executed all investor events for Pfizer Inc., ranging from 10-500 attendees.  Built and maintained relationships with investors, analysts, and key opinion leaders. Worked directly with senior management (CEO, CFO, etc.) to plan strategic events and participate in Healthcare Conferences.  Managed and forecasted event and departmental budgets From October 2003 to February 2006 (2 years 5 months) Senior Brand Manager, Rare Disease @ Pfizer  Held the role of Consumer Marketing Lead to drive increased brand awareness and performance Led the planning and execution of the Pediatric indication launch and Kosher certification launch for the product. Evolved the brand's consumer campaign to resonate with patient and caregiver experience From April 2013 to March 2015 (2 years)