A passionate marketer with an insatiable appetite for knowledge who constantly stays abreast of the latest marketing insights and trends to get ahead in this ever-changing landscape. Currently, as the Head of Marketing for Sports, I'm responsible for a team of marketers in the development of integrated marketing strategies for 13 global brands in Singapore. In addition, I've recently undertaken a regional portfolio for internationally renowned fashion brand, Old Navy, in APAC. Open to exploring opportunities in the luxury retail sector. "Sky's not the limit when there are footprints on the moon."

Marketing & Communications Manager @ Marketing & Communications Manager, Sports Division (Singapore) Regional Marketing & Communications Manager, Old Navy www.rshlimited.com From November 2015 to Present (2 months) Assistant Marketing & Communications Manager @ - Marketing head for Sports division - Responsible for a team of marketers in the development of integrated marketing strategies for key brands in Singapore - Primary Portfolio: Reebok, EA7 by Emporio Armani, Sperry Top-Sider, Keds, Speedo, Timex, Wilson, Babolat, Saucony, Merrell, Caterpillar, Ipanema, Rider, Grendha - Assist in marketing activities of other fashion and lifestyle brands such as Ted Baker, Lacoste, Zara, etc www.rshlimited.com From April 2014 to November 2015 (1 year 8 months) Senior Marketing & Communications Executive @ RSH Limited is the leading pan-Asian marketer, distributor and retailer of international brand-names. The Group’s extensive portfolio of lifestyle products covers four key product categories: fashion, sports, golf and active lifestyle. For fashion, RSH Limited has acquired the exclusive retail rights to operate single-brand concept stores including top fashion brand-names such as Vince Camuto, Lacoste, Lacoste L!VE, Zara, Massimo Dutti, Mango, Bebe, Pull and Bear, Ted Baker, Stradivarius, Bershka, and many more. For sports, golf and active lifestyle products, the spectrum includes Nautica, Quiksilver, Roxy, DC Shoes, Reebok, Puma, Nike, Adidas, New Balance, Umbro, Wilson, Speedo, Mizuno, Greg Norman, Vans, Sperry, among many others. RSH Limited also operates multi-brand retail chains such as Royal Sporting House, Golf House and Pro Shops; multi-brand specialty stores like Stadium by Royal Sporting House. - Assisted in the planning of marketing calendar and budget - Liaised with various organizations, landlords and partners on joint promotions - Prepared weekly marketing reports - Drafted press releases, prepared press kits and garnered press support - Liaised with journalists and fashion editors for press coverage - Worked with visual communications team to prepare materials for marketing initiatives - Involved in the planning and organizing of events, activities and adhoc marketing projects - Supported sales team in standard/ customized marketing collaterals From June 2013 to April 2014 (11 months) Marketing Executive @ Yeo Hiap Seng Limited (Commonly known as Yeo's) is an investment holding company as well as a beverage manufacturer in Singapore and Malaysia. It is a multinational corporation that has offices and market presence in the US, Europe, Australia, New Zealand, Maldives, Mauritius, Mongolia, Pacific Islands, China, Hong Kong, Cambodia, Myanmar, Laos, Vietnam, and Japan. It produces its own Asian drinks and has the license from Pepsico to exclusively produce and distribute Pepsi, 7 Up, Mountain Dew, Mirinda and Mug Root Beer. In addition, Yeo's also exclusively manages other international brands such as Red Bull, Gatorade, Evian, Volvic, Uni-President, Allswell, Hain Celestial, and Erika Dairies. Some of its house brands include H-TWO-O, Yeo's Asian Beverages, Yeo's Soy Drinks, Justea, and Pink Dolphin. Far East Organization is the majority shareholder for YHS, and also develops houses and condominiums. The company also has operations in over 60 countries which includes Thailand, China, Singapore, Malaysia, United States and franchises in Indonesia and Mauritius. - Brand Manager of H-TWO-O - Solely responsible for all brand matters pertaining to sponsorships, events, advertising, and public/media relations - Conceptualized, managed and executed plans to build up and establish the H-TWO-O brand - Implemented marketing activities - Worked closely with the Commercial team to ensure smooth implementation of marketing activities - Liaised with agencies and media owners for all media-related activities and events - Sourced and managed suppliers for the production of marketing collaterals - Provided marketing support for new product development process - Managed monthly and annual budgets and Advertising & Promotion funds From January 2012 to June 2013 (1 year 6 months) Corporate Marketing & Public Affairs Intern @ -Spearheaded an internal communications campaign to educate employees on 3M's reputation as an innovation-driven corporation, titled "(Re)Igniting Innovation: Innovations Stories of Real 3Mers" -Interviewed, wrote, and published innovation stories on 3M employees including senior management positions -Played a major role in designing and conducting of surveys, and analyzing results for a Brand Health Project -Held an effective role in the strategic planning of the corporation by providing support in market research -Designed and produced content for presentation slides used in public innovation talks From May 2010 to July 2010 (3 months) Brand Assistant (Din Tai Fung & Food Republic) @ -Liaised with designers, suppliers, clients, and landlords regarding the printing of advertisement collaterals and rental of advertisement spaces -Drafted design and creative briefs for every promotional campaign -Drafted internal memos and press releases for new products/outlets -Wrote and edited contents for promotional and publicity materials -Participated in the planning and hosting of media workshops -Compiled and tabulated monthly marketing budgets as well as total budget for each promotional campaign -Involved in preparations and planning matters leading to the opening of "Food Opera" at Ion Orchard From April 2009 to August 2009 (5 months)

Bachelor of Business Management (BBM) - Cum Laude (With Distinction), Marketing @ Singapore Management University From 2007 to 2011 GCE Advanced Levels, Physics, Chemistry, Mathematics @ Anglo-Chinese Junior College (ACJC) From 2003 to 2004 Roy Lan is skilled in: Marketing, Digital Marketing, Events Management, Media Relations, Public Relations, Advertising, Social Media Marketing, FMCG, Microsoft Office, Windows Movie Maker, iMovie, Drafting Press Releases, Marketing Communications, Market Research, Press Releases