President and General Manager at Crystal Farms Dairy Company
Greater Minneapolis-St. Paul Area
Vice President, Marketing @ Post Consumer Brands From January 2016 to July 2017 (1 year 7 months) Greater Minneapolis-St. Paul AreaChief Marketing Officer @ Heritage Home Group LLC Charged with developing the corporate strategic plan, to include the market position, road map, and equity plans for each of the 10 brands in the corporate portfolio – the...
Vice President, Marketing @ Post Consumer Brands From January 2016 to July 2017 (1 year 7 months) Greater Minneapolis-St. Paul AreaChief Marketing Officer @ Heritage Home Group LLC Charged with developing the corporate strategic plan, to include the market position, road map, and equity plans for each of the 10 brands in the corporate portfolio – the key pillar of the business turn-around plan. Drive traffic and profitable topline revenue of corporate owned retail and franchise Thomasville locations and designer showrooms. Leverage strong licensing partnerships and platforms. Spearhead international opportunity while also developing and leading the operations of a corporate e-commerce platform. Operate as the corporate spokesperson and board member for charitable giving and community relations. From April 2014 to January 2016 (1 year 10 months) High Point, NCSVP, Marketing @ Cessna Aircraft Company Global chief marketer and member of the executive management team. Charged with developing Cessna's marketing strategy in support of three distinct business lines -- business jets, single-engine propeller aircraft, and customer service -- totaling more than $3B in revenue. Develop global positioning, brand identity/guidelines, content/contact plans, lead generation, inside sales, digital and social media marketing, corporate charitable giving strategy, and public/media relations for Cessna Aircraft Company, worldwide. From February 2012 to March 2014 (2 years 2 months) Wichita, Kansas AreaCaptain @ US Army Responsible for the health, welfare, and combat readiness of 20 enlisted soldiers and non-commissioned officers. Led nuclear, biological, and chemical warfare training, weapons qualifications, and vehicle readiness for a 200-person battalion. Managed personnel operations for memebers of the Army, Navy, Air Force, Marines, and Coast Guard across 36 geographically dispersed locations throughout the western United States. Competed for a berth to the US Olympic Trials as a member of the Army's World Class Athlete Program in track and filed; simultaneously marketed the US Army to potential recruits across the US. Served as a member of the Board of Directors for the West Point Society of Denver. From June 1996 to June 2001 (5 years 1 month) Senior Brand Manager @ Kellogg Company Senior Brand Manager, Kids ready to eat cereal portfolio including: Kellogg's Frosted Flakes, Kellogg's Apple Jacks, Kellogg's Cereal Straws, and Kellogg Hispanic marketing initiativesBrand Manager - Senior Brand Manager, Kellogg's Innovation--Led the development of 18 new products across three categories and two business units with a total first year delivery of over $240MM that has proven highly sustainable From January 2005 to August 2008 (3 years 8 months) President and General Manager @ Crystal Farms Dairy Company Greater Minneapolis-St. Paul AreaChief Marketing Officer @ Post Consumer Brands From August 2017 to May 2020 (2 years 10 months) Greater Minneapolis-St. Paul AreaSenior Category Business Director and General Manager @ Kraft Foods Group Senior Category Business Director and General Manager, E-commerceCategory Business Director and General Manager, Beverage Concentrates--Created MiO liquid water enhancer, the biggest/most successful new product launch in Kraft Foods history. Brand launched in social media and successfully captured millenial audience. Category Business Director and General Manager, Powdered Beverages--Responsible for the total business operation and financial performance of a $1B+ Kraft product category. Portfolio included: Crystal Light, Kool-Aid, Country Time, and Tang.Senior Brand Manager, Crystal Light From August 2008 to February 2012 (3 years 7 months) Tarrytown, NYBrand Manager @ Kraft Foods Group Responsible for the marketing and day-to-day management of the Kool-Aid ready to drink ($100MM), Capri Sun ($710MM), Creme Savers ($250MM), and Altoids ($200MM) businesses. From April 2001 to January 2005 (3 years 10 months)
Post Consumer Brands
Vice President, Marketing
January 2016 to July 2017
Greater Minneapolis-St. Paul Area
Heritage Home Group LLC
Chief Marketing Officer
April 2014 to January 2016
High Point, NC
Cessna Aircraft Company
SVP, Marketing
February 2012 to March 2014
Wichita, Kansas Area
US Army
Captain
June 1996 to June 2001
Kellogg Company
Senior Brand Manager
January 2005 to August 2008
Crystal Farms Dairy Company
President and General Manager
Greater Minneapolis-St. Paul Area
Post Consumer Brands
Chief Marketing Officer
August 2017 to May 2020
Greater Minneapolis-St. Paul Area
Kraft Foods Group
Senior Category Business Director and General Manager
August 2008 to February 2012
Tarrytown, NY
Kraft Foods Group
Brand Manager
April 2001 to January 2005
What company does Roxanne Bernstein work for?
Roxanne Bernstein works for Post Consumer Brands
What is Roxanne Bernstein's role at Post Consumer Brands?
Roxanne Bernstein is Vice President, Marketing
What industry does Roxanne Bernstein work in?
Roxanne Bernstein works in the Consumer Goods industry.
Who are Roxanne Bernstein's colleagues?
Roxanne Bernstein's colleagues are Grant Gordon, Tim Bratland, Jon MBA, Brandi Bodsford, Tiffany PMP, Gene Streb, Scott Egge, Kim Littmann, Alan Kading, and Carla Carver
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