'What users say and what they do are different'- Jakob Nielsen I am a Digital Anthropologist with User Research experience who loves to study, understand and analyse the interactions between humans and technology. In my role I want to know how the people who use the product perceive it, what they expect from it, what they need from it and whether they can use the product made for them. Specialised in Heuristic evaluation, Personas study and creation, Usability studies, Analysing users their behaviour, Writing reports, Qualitative and Quantitative research, Ethnographic and field study techniques, Card sorting, Participant observation, Uzerzoom, Interview techniques, Empirical data analysis and Rapid iterative testing evaluation based research with an agile team. I am fluent in five languages and I have international work experience. Lived and worked in Paramaribo, Amsterdam, London and Los Angeles. Eligible to work in the United States of America, Europe and Suriname.

Digital Anthropologist/UX Researcher @ From April 2015 to Present (9 months) London, United KingdomMember UXPA @ From January 2015 to Present (1 year) Digital Researcher @ From August 2013 to December 2014 (1 year 5 months) London, United KingdomAssistant to Executive Director UK & Ireland @ Netherlands Foreign Investment Agency (Contract) From June 2013 to July 2013 (2 months) London, United KingdomRelocation Los Angeles-London @ March 2013 – April 2013 Relocated back to London from Los Angeles,California From March 2013 to April 2013 (2 months) Volunteer Teacher, Hollywood Department @ From January 2012 to February 2013 (1 year 2 months) Assistant to Executive Director UK & Ireland @ Netherlands Foreign Investment Agency. Temporary position, relocation Los Angeles, California From October 2011 to December 2011 (3 months) London, United KingdomAnthropologist @ From May 2010 to October 2010 (6 months) London, United KingdomInternational Programmes Officer Faculty of Earth and Life Sciences @ From November 2008 to May 2010 (1 year 7 months) Amsterdam Area, NetherlandsProject Manager for VU University Amsterdam @ From February 2008 to November 2008 (10 months) Amsterdam Area, NetherlandsProject Officer @ From August 2007 to January 2008 (6 months) Amsterdam Area, NetherlandsHostess European Showroom/Retail Associate Flagship Store - Part-Time Student Job @ I have worked for Tommy Hilfiger and met him in person. Advised on fashion, style and trends to members of the Dutch Royal Family, Writers, Politicians, Actors and Actresses( Dutch and International), Athletes etc. From September 2003 to September 2007 (4 years 1 month) Amsterdam Area, Netherlands

Nielsen Norman Group From 2014 to 2015 Master of Arts/Doctorandus, Social Anthropology @ VU University Amsterdam From 2003 to 2007 Bachelor of Arts, Social Sciences @ The Hague University of Applied Sciences From 1999 to 2002 History(initial year) @ Amsterdam University of Applied Sciences From 1998 to 1999 Poolschool Suriname Roshni Jewbali is skilled in: Research, Qualitative Research, Anthropology, User Experience, Ethnography, Data Analysis, Usability, User Research, Interviews, Usability Testing, Personas, Heuristic Evaluation, Expert review, Participant Observation, Field Work