Director, Product Marketing and Operations - ServiceNow
Mountain View, California
Director, Product Marketing and Operations @ ServiceNow Santa Clara, CASr. Director, Product Marketing @ CA Technologies • Launch and execute go-to-market plans for inbound and outbound marketing activities for the Enterprise Mobility Management solutions from CA Technologies. • Responsibilities include sales enablement, thought leadership, demand generation, competitive analysis and market positioning. Products include mobile device management (MDM),...
Director, Product Marketing and Operations @ ServiceNow Santa Clara, CASr. Director, Product Marketing @ CA Technologies • Launch and execute go-to-market plans for inbound and outbound marketing activities for the Enterprise Mobility Management solutions from CA Technologies. • Responsibilities include sales enablement, thought leadership, demand generation, competitive analysis and market positioning. Products include mobile device management (MDM), mobile application management (MAM), mobile content management (MCM) and mobile email management (MEM).• Plan and execute strategic global marketing plans for Cloud Computing, Virtualization, Infrastructure-as-a-Service Solutions and Enterprise Mobility. Create messaging, value proposition, internal & external communications, and sales enablement tools for product launches and sales.• Supported multiple Strategic Alliances partners with CA Technologies joint solutions including Citrix, VCE, Amazon, VMware, and SFDC. From 2010 to 2014 (4 years) Sr. Manager, Sevice Provider and Strategic Partner Marketing @ Blue Coat Systems • Drove product marketing for Blue Coat’s offering of WAN optimization and application acceleration products for the Service Providers and Strategic Partners channel network. • Responsible for development, execution and analysis of strategic global marketing plans for Managed Service Providers and Strategic Partners. Role includes helping Managed Service Providers provide managed security, acceleration and applications performance monitoring managed services powered by Blue Coat solutions. • Developed go-to-market plans and sales enablement with Managed Service Providers and key Strategic Partners. From 2007 to 2010 (3 years) Director of Marketing @ Propel Software Corporation • Provide software solutions for improving Web and email experiences for both the Service Provider and end user markets. • Manage and create outbound marketing activities to generate leads and increase revenue for Propel Accelerator Service, Propel Accelwize Bandwidth Management Service, and Propel Anti-spam product. From 2005 to 2007 (2 years) Senior Manager, Product Marketing @ AboveNet Communications • Manage AboveNet’s Web Hosting Services, IP Networking Services, and Metro Transport Services. Support sales in all outbound marketing activities.• Oversee all marketing programs, campaigns, promotions, trade shows, events, sales training, launch programs, and sales bid process. From 2003 to 2005 (2 years) Director, Product Marketing @ Exodus Communications - Cable & Wireless • Manage a senior team of up to 8 employees for solutions marketing and partner management for multiple business areas for leading web hosting and managed services company. Started at Exodus as a Sr. Product Marketing Manager.• Global P&L responsibility for $550 million in annual revenues for four years. Services included Network and Infrastructure Services, Software Support Services and Partner Equipment Support Services.• Launch and oversee demand generation through marketing programs for enterprise services. including Business Continuity & Recovery Services, Content Distribution and Caching, Security Services, Network Infrastructure Services, Hardware Support Services and Data Center Facilities.• Started as a Senior Product Marketing Manager and got promoted to Director in 2000. From 1998 to 2003 (5 years) Director, Product Marketing, Hortonworks Data Platform (HDP), Cloud Solutions @ Hortonworks • Participated in a hyper-growth period as the company grew over 50% from $122M in annual revenue to over $260M in annual revenue (FY 2017), winning over 1300 customers, and supporting an ecosystem of over 2200 partners. • Launched Hortonworks Data Platform 3.0, the biggest launch of the platform in 3 years. HDP 3.0 is focused on new technologies including containerization (Docker support), GPU support for deep learning/machine learning, real-time database (includes historical and streaming data), and security and governance for both cloud and on-premises deployments.• Partnered with product management to build and generate a new market for the first Amazon Cloud product offering involving complex negotiations. Cloud solutions now represent over 25% of the total revenue. • Led cross-functional teams to manage successful launch of the first cloud offerings, including, Hortonworks Data Cloud for AWS. Support the Microsoft Azure HDInsight, a managed Hadoop-as-a-Service platform.• Responsibilities include messaging and positioning, content creation for all customer facing and sales tools, go-to-market and launch strategy, field enablement, digital marketing campaigns, and communications (blogs, analyst relations, webinars, PR) to drive trial usage to convert into revenue. From January 2016 to January 2019 (3 years 1 month) Santa Clara, CADirector, Integrated Product Marketing @ Citrix • Responsible for leading and engaging across multiple teams on the development and execution of differentiated corporate and product positioning, messaging, content and tools across key product marketing, sales and product groups.• Execute a company-wide manufacturing vertical program to include the development & execution of positioning, messaging, content and tools to sell virtualization solutions into this market.• Deliver top-line Citrix story and messaging ensuring connection to solutions and product portfolio to build internal and external awareness of portfolio. Deliverables include corporate vision deck and comprehensive product brochure for mobile workspaces.• Develop positioning, messaging, and scripting for SynergyTV Watch Live! The seven series program includes live coverage of Synergy 2015. Video coverage is streamed online and available on demand. From 2014 to 2016 (2 years) Santa Clara, CA
ServiceNow
Director, Product Marketing and Operations
Santa Clara, CA
CA Technologies
Sr. Director, Product Marketing
2010 to 2014
Blue Coat Systems
Sr. Manager, Sevice Provider and Strategic Partner Marketing
2007 to 2010
Propel Software Corporation
Director of Marketing
2005 to 2007
AboveNet Communications
Senior Manager, Product Marketing
2003 to 2005
Exodus Communications - Cable & Wireless
Director, Product Marketing
1998 to 2003
Hortonworks
Director, Product Marketing, Hortonworks Data Platform (HDP), Cloud Solutions
January 2016 to January 2019
Santa Clara, CA
Citrix
Director, Integrated Product Marketing
2014 to 2016
Santa Clara, CA
Yale School of Management & IMD Business School
Certificate, Leading and Managing Globally
The University of Wisconsin
Bachelor of Science - BS, Art Education
The University of Texas at Austin
MBA, Technology and Marketing
UCSC Silicon Valley Extension
Certification in Network Engineering and Security Management
What company does Roni Fontaine work for?
Roni Fontaine works for ServiceNow
What is Roni Fontaine's role at ServiceNow?
Roni Fontaine is Director, Product Marketing and Operations
What industry does Roni Fontaine work in?
Roni Fontaine works in the Internet industry.
Who are Roni Fontaine's colleagues?
Roni Fontaine's colleagues are Laurence Luz, Dongjoon Hyun, Italo Cocio, David Lee, Liwanshi Raheja, Sourygna Luangsay, Alexander Combs, Jim Davis, Andy Christianson, and John Healy
Enjoy unlimited access and discover candidates outside of LinkedIn
One billion email addresses and counting
Everything you need to engage with more prospects.
ContactOut is used by
76% of Fortune 500 companies
Roni Fontaine's Social Media Links
/school/th...