With a little over 6 yrs of work experience in media and communications, I currently manage the media portfolio at Asian Paints Ltd. My responsibilities include understanding the brand KPI’s, strategizing the best media mix followed by execution of the same. Having worked in a media agency, media network and corporate, I understand the power of media – offline and online and its impact on consumers. I am a firm believer of the rapid changes taking place in the ways media is consumed today and the shift that is bringing power in the hands of the user

Media Manager @ • Handle 35+ brand initiatives in a year across geographies of India. • Manage offline (TV, Print, Radio, Consumer activations) and online media (digital) for all AP brands. • Identify new media vehicles through the year to break the media clutter and create relevance and top of mind recall for brands. • Strategize and execute brand specific content integration and marketing on both offline and online media. • Responsible for not just media targets in terms of reach and frequency, but also leads and conversion targets for EzyColour. • Train and educate the brand managers with media terminology and digital media basics. From July 2012 to Present (3 years 6 months) Mumbai Area, IndiaAssistant Manager - Content and Research @ • Responsible for acquiring content and fixed point chart planning for all three BIG CBS channels • Identified apt target audiences, promo planning, media research for all existing shows and new launches • Identified new markets for expansion and distribution analysis • Ideated and worked on brand solutions and innovations for all key clients • Support to the sales force and marketing team for communication and sales strategy From April 2011 to December 2012 (1 year 9 months) Mumbai Area, IndiaSr. Sales Account Manager @ • Handled Corporate Sales and New Business Development across sectors • Day to day liaison with the programming and marketing team for creating, executing properties and activations for clients • Training the sales team - TAM basics and media planning and analysis From January 2012 to October 2012 (10 months) Mumbai Area, IndiaSenior Planning Manager @ • Designed and implemented Media Plans - Television, Print and Radio for all brands of Asian Paints • Contributed significantly in preparing the annual strategy for 09-10 and 10-11 • Profiled the customer to achieve highest viewership and ROI for the brand • Using SRM, tracked the brand presence over the years • Trained new recruits on Media Planning Process • Expertise on the following tools:TAM, RAM, MAP, IRS, TGI From April 2009 to May 2011 (2 years 2 months) Summer Intern @ Created growth opportunities in the institutional Business by targeting and building relations with the Architects in Kolkata Built a relationship between ICI Paints and the architects which was non-existent for past 3 years and also updated the architect database From April 2008 to June 2008 (3 months) Trainee @ Fame Gurukul Created mobisodes for Idea Cellular Service Managed footage logging software "Meta Creator" From April 2005 to December 2005 (9 months)

Master of Business Administration (M.B.A.), Management @ Goa Institute of Management From 2007 to 2009 Bachelor's Degree, B.Com @ H.R. College of Commerce & Economics From 2004 to 2007 High School, Commerce @ Apeejay School From 1990 to 2004 Rohan Prasher is skilled in: Competitive Analysis, Online Advertising, Team Management, Brand Management, Business Development, Media Planning, Online Marketing, Data Analysis, Portfolio Management, Marketing Communications, Sales, Business Strategy, Key Account Management, Project Planning, Management