Head of Product Marketing at Venmo
New York City Metropolitan Area
Director of Marketing
January 2015 to May 2018
San Mateo, Ca
Senior Brand Manager
February 2007 to October 2012
San Francisco, CA
September 2004 to November 2005
Greater Los Angeles Area
Asher & Partners
Assistant Account Executive
September 1997 to July 1999
Greater Los Angeles Area
Head Of Product Marketing
Greater New York City Area
Senior Brand Manager
November 2012 to December 2014
Santa Clara, CA
November 2005 to February 2007
San Francisco Bay Area
TBWA Chiat Day
Senior Account Executive
August 1999 to September 2004
Greater Los Angeles Area
Ran brand and product marketing for hardware, software and apps. Evolved our product ecosystem into a seamless GoPro experience. Lead integrated marcom efforts across paid, owned and earned channels that resulted in the best-selling US digital camera and second most popular drone brand in 2017.Managed brand efforts, including their highest performing TV campaign and a CRM program... Ran brand and product marketing for hardware, software and apps. Evolved our product ecosystem into a seamless GoPro experience. Lead integrated marcom efforts across paid, owned and earned channels that resulted in the best-selling US digital camera and second most popular drone brand in 2017.Managed brand efforts, including their highest performing TV campaign and a CRM program that increased year over year app installs by 84% and active users over 100%.Leveraged insights to optimize locally relevant assets and social/influencer programs, spiking Japan Q2 sales 180% from 2016 to 2017.Helped the company achieve largest sales and revenue performance in 2015, increasing units sold by over 25% and revenue 15% year over year.
What company does Roger Evoy work for?
Roger Evoy works for GoPro
What is Roger Evoy's role at GoPro?
Roger Evoy is Director of Marketing
What industry does Roger Evoy work in?
Roger Evoy works in the Marketing and Advertising industry.
💼 Past Experience
Roger Evoy has a B.S. in business administration from the University of Texas at Austin. Evoy has had multiple stints in marketing and has experience working in a number of industries including technology, retail, and gaming. Evoy has a strong focus on customer service and understands the value a great customer experience has for an organization.While head of product marketing for GoPro from January 2015 to May 2018, Evoy's job included developing and executing go-to-market efforts for the company's hardware, software and apps. He also oversaw integrated marketing and creative services team that successfully launched Star Wars videogame franchises and helped modernize the brand. Through his work, Evoydeveloped campaign strategy, execution and agency management of integrated go-to-market efforts.In his previous roles at NVIDIA, Roger Evoy managed cross-functional efforts resulting in sales successes across game franchises, including both the fastest-selling and highest grossing Star Wars game titles that generated over $40 million in revenue. He also decreased campaign effectiveness in developing campaign architecture, messaging, strategy and creation of outbound communications. As an account supervisor at McCann Erickson from November 2005 to February 2007, Evoy successfully carried out the company's biggest ad campaign for 2002 Altima, which increased customer consideration and awareness by 40% and surpassed sales expectations as Nissan's biggest release.Prior to joining NVIDIA, Evoy worked at McCann Erickson, where he was responsible for successfully carrying out the company's biggest ad campaign for 2002 Altima. At McCann Erickson, Evoy was also responsible for the company's regional advertising and local program efforts. He has experience in marketing and has a strong focus on customer service.
Roger Evoy's education is extensive and notable in that it covers various business administration and marketing courses that Evoy took at Villanova University. Evoy also holds a BS in Business Administration, Marketing from Villanova University which allows him to focus in his professional career in the marketing field. prior to his education at Villanova University, Evoy had a career in the business world that he spent most of his time in the marketing field. He has spent his time working for a number of companies both large and small, and he has a strong track record of results in this field. Evoy has worked for a variety of respected organizations, including many large banks and major organizations in the business world.Through his work experience, Evoy has had the opportunity to learn a great deal about the different aspects of marketing, which hasicularly benefit in his professional career as a marketing consultant. Evoy has a deep understanding of how people interact with businesses and the strategies that he use to reach his target audience. He is also skilled in development, management, and sales, which makes him a valuable asset to any organization.Evoy is known for his impeccable work readiness, and he has been able to thrive in the business world by learning how to work effectively and efficiently. He has a strong understanding of the different aspects of the business world and his ability to effectively communicate with other parts of the organization asset him strong vocal leadership qualities. Additionally, Evoy is an excellent team player and is someone who takes great pride in leading an effective and productive team.
💡 Technical & Interpersonal Skills
Roger Evoy has 5 years of experience in product marketing, strategy, and creative services. He has alsoiOS and Android development experience as a Product Manager at GoPro. Evoy has a degree in Marketing from San Francisco State University. Through his work at GoPro, Roger Evoy has developed a product ecosystem that is seamless and B2B. He has also managed brand and product marketing for hardware, software, and apps for GoPro. Overall, he has seen success in this field and has increased the sales of the company by 84%. Additionally, Roger Evoy has helped the company achieve the largest sales and revenue performance in 2015 and 2017. During his time at GoPro, he was also a Senior Brand Manager. Roger Evoy's most recent role at Lockheed Martin was as a Senior Brand Manager for the GeForce gaming hardware line. He helped wedge the GeForce gaming hardware line into the company's biggest business unit and increased market share dominance to 76%.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
3 year(s), 0 month(s)
There's 79% chance that Roger Evoy is seeking for new opportunities
Enjoy unlimited access and discover candidates outside of LinkedIn
Trusted by 400K users from
76% of Fortune 500 companies
The most accurate data ever
Hire Anyone, Anywhere
with ContactOut today
Making remote or global hires? We can help.
No credit card required