Image of Robin Tang

Robin Tang

Project Leader @ The Boston Consulting Group

Director, Sub Growth & Experience FP&A at Hulu

Santa Monica, California

Ranked #1,293 out of 25,860 for Project Leader in California

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Robin Tang's Email Addresses & Phone Numbers

Robin Tang's Work Experience

The Boston Consulting Group

Project Leader

September 2013 to Present

San Francisco Bay Area

Data Simply

Product Management - Kellogg Consulting Project

January 2013 to April 2013


LCS MBA Intern

June 2012 to August 2012


Robin Tang's Education

Kellogg School of Management

MBA Marketing Management Media Management Management & Strategy

2011 to 2013

Yale University

Bachelor of Arts Economics & Mathematics; Psychology

2004 to 2008

Dulwich College

A-level Mathematics Physics Economics

2002 to 2004

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About Robin Tang's Current Company

The Boston Consulting Group

Project Leader: March 2015 - Consultant: September 2013 - February 2015 • Set the 2015 marketing budget (over $500M) and built detailed marketing plan to optimize marketing return for a large global smartphone OEM • Defined optimal brand position for a large automobile manufacturer based on a customized framework designed to meet client specific needs; reshaped brand/...

Frequently Asked Questions about Robin Tang

What company does Robin Tang work for?

Robin Tang works for The Boston Consulting Group

What is Robin Tang's role at The Boston Consulting Group?

Robin Tang is Project Leader

What is Robin Tang's personal email address?

Robin Tang's personal email address is r****[email protected]

What is Robin Tang's business email address?

Robin Tang's business email addresses are not available

What is Robin Tang's Phone Number?

Robin Tang's phone (213) ***-*184

What industry does Robin Tang work in?

Robin Tang works in the Internet industry.

About Robin Tang

📖 Summary

Project Leader @ Project Leader: March 2015 - Consultant: September 2013 - February 2015 • Set the 2015 marketing budget (over $500M) and built detailed marketing plan to optimize marketing return for a large global smartphone OEM • Defined optimal brand position for a large automobile manufacturer based on a customized framework designed to meet client specific needs; reshaped brand/ marketing strategy based on new brand position • Leveraged Altryx model with big data to transform a retail delivery system for a food & beverage product manufacturer; created detailed plans to realize $30M savings in 5 years From September 2013 to Present (2 years) San Francisco Bay AreaProduct Management - Kellogg Consulting Project @ Served as consultant on key product management issues for Data Simply, a financial tool that aims to leverage social data to inform better investment decisions for financial institutions Conducted interviews with potential customers to understand customer needs Created customer segmentation and customer profiles, and prioritized "top" customer segments Identified key product features to best serve "top" customer segments From January 2013 to April 2013 (4 months) LCS MBA Intern @ • Leveraged big data to build a tool that can easily identify additional selling opportunities/ client ad campaign improvements for LCS account managers; model transferred and adopted after 2-month internship • Led a critical LCS initiative to quantify the financial benefits due to brand strength (created a model that is rigorous and yet simple to use for the entire organization to help upsell brand-centric ad campaigns) • 20% project: worked with Youtube team on display campaign effectiveness and built more frequent touch points with LCS account managers to help cross sell display campaigns From June 2012 to August 2012 (3 months) NYCVolunteer leader/ strategy consultant @ Non-profit aiming to legalize gay marriage in California through grass-root action • Worked with founder and key managers to improve data collection and analysis methods in order to fully extract voter insights and inform best persuasion messages through mass media • Trained and led 50+ volunteers to conduct one-on-one conversations with anti-gay voters at their door to understand their concerns about gay marriage and test efficacy of various persuasion tactics From April 2011 to June 2011 (3 months) Greater Los Angeles AreaConsultant @ Consultant: November 2010 - April 2011 • Analyzed extensive consumer research data and built comprehensive marketing strategy for one of the largest automobile companies in the world, including new branding, positioning, messaging, along with an integrated marketing campaign • Led a cross-functional team of 5 client regional managers to implement distribution network improvements that resulted a 10% cost reduction on supply chain P&L • Redesigned the supply chain/ distribution network for a $3 billion consumer products company, as an effort to realize synergies after a key merger/ acquisition Associate: August 2008 - October 2010 • Conducted market analysis to understand potential for a new product category for a major US pharmaceutical cosmetics company; Developed marketing strategies for the product launch • Identified key sales challenges for a mid-sized timeshare company and suggested new marketing initiatives, especially creative ideas involving advertising, and social media • Examined viability of alternative distribution system for a $1+ billion consumer product company in as part of a Due Diligence effort • Designed and implemented change management/ transformation initiative for one of the largest public school districts in the US across its 700 schools to increase school accountability and improve district performance • Devised organizational restructuring strategy for a consumer electronics company’s Network Products & Services Division From August 2008 to April 2011 (2 years 9 months) Greater Los Angeles AreaMarketing Research Assistant @ Generated hypotheses with SOM professor regarding various consumer behaviors and conducted surveys/ experiments to test Led meetings with junior Research Assistants to coordinate and ensure project on-track From September 2006 to May 2008 (1 year 9 months) Olympic Games Project Intern @ Worked with project manager for the Olympics Games special task force to devise marketing and venue execution strategies Drafted presentations for milestone meetings for the project manager to key stakeholders (Chinese government From June 2007 to August 2007 (3 months) Marketing Intern @ Conducted online market research and delivered Neutrogena marketing proposals based on the research analysis Constructed SWOT analysis on J&J and competitive products From June 2006 to August 2006 (3 months) MBA, Marketing Management, Media Management, Management & Strategy @ Kellogg School of Management From 2011 to 2013 Bachelor of Arts, Economics & Mathematics; Psychology @ Yale University From 2004 to 2008 A-level, Mathematics, , Physics, , Economics @ Dulwich College From 2002 to 2004 Robin Tang is skilled in: Strategy, Cross-functional Team..., Marketing Strategy, Project Management, Business Strategy, Market Research, Marketing, Management, Analysis, Market Analysis, Mergers & Acquisitions, Financial Modeling, Leadership, Change Management, Management Consulting

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In a nutshell

Robin Tang's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Perceiving (P)

Average Tenure

0 year(s), 11 month(s)

Robin Tang's Willingness to Change Jobs



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