Partner at McKinsey & Company
New York, New York
What company does Robert Tas work for?
Robert Tas works for Pegasystems
What is Robert Tas's role at Pegasystems?
Robert Tas is Chief Marketing Officer
What industry does Robert Tas work in?
Robert Tas works in the Management Consulting industry.
Who are Robert Tas's colleagues?
Robert Tas's colleagues are Mathieu Beunier, Sebastian Stime, Katherine Cirulli, Swaroop Samant, Gabriella Gori, Isamu Taguchi, Michelle Lyons, Jennifer Mong, Ellis Wang, and Glenn Leibowitz
đ Summary
Robert Tas is Senior Vice President and Chief Marketing Officer (CMO), with responsibility for leading the organizationâs global marketing efforts, including its brand, advertising, communications, product marketing, industry business lines and global programs teams. Robert is leading initiatives to redefine marketing as a revenue generator, drive awareness of the Pega brand and position the company for optimal success. He is a strong advocate for the use of digital technology to drive customer engagement, not just in marketing but throughout the entire customer journey. Robert has more than 25 yearsâ experience in marketing and operations and is a pioneer in the internet digital media industry. Prior to joining Pega, he was Managing Director, Head of Digital Marketing at JP Morgan Chase & Co. (JPMC), where he led the Global Digital Marketing Group, serving the companyâs wholesale and consumer business. Previously, Robert held sales, product and marketing positions at digital media companies Tacoda Systems and 24/7 Real Media as well as at enterprise technology companies including Sybase, CommerceOne, and eGain. Combining his passions for sports, technology and marketing, Robert founded Sportgenic, an advertising technology company, which was sold to Glam Media in 2010. Robert serves on the boards of the Association of National Advertisers (ANA), and ShiptomyID. He has spoken and written about marketing issues for the ANA, MMA, MIT, The Conference Board, The CMO Club, Webit, The Economist and CMO.com. In 2015, Robert was named one of the Top 20 Greater Boston âGrowth CMOsâ by the AdClub and VentureBeat. In his spare time, Robert enjoys spending time with his family, playing golf and tennis and has a keen interest in wine and sports.Chief Marketing Officer @ From March 2014 to Present (1 year 10 months) Robert Tas is skilled in: Digital Marketing, Digital Media, Analytics, E-commerce, Mobile, Social Media, Online Marketing, Product Development, Advertising, Integrated Marketing, Web Analytics, Email Marketing, Corporate Branding, Brand Architecture, Marketing Strategy
Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)
1 year(s), 10 month(s)
Unlikely
Likely
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