Robert is a well rounded marketing professional with solid client side research experience. His proven track record encompasses both innovation and activation marketing where he has successfully lead a number of projects from ideation to launch and in-market activation. A creative, curious challenger always pushing the limits for business success.

Assistant Brand Manager @ Successfully delivering both topline and bottom line brand growth through development of solid innovation pipeline and cut-through activation campaigns (including E-Commerce) for Veet and Clearasil. http://www.veet.jp/ http://clearasil.jp/ From June 2014 to Present (1 year 7 months) Tokyo, JapanAssistant Brand Manager @ Successfully qualifying Dr Scholl`s MediQtto concepts for 3~5 year innovation pipeline. Leading development of innovative products from ideation to launch. http://mediqtto.jp/ From April 2013 to June 2014 (1 year 3 months) Tokyo, JapanClient Service Executive @ Meeting with clients and understanding research / business needs Preparing complex multi-national / multi step research proposals (quant / qual) Writing quantitative questionnaires and basic qualitative discussion guides Assisting Data Acquisition in the setup of fieldwork processes (online / offline) Formulating data analysis plans / analysing data Writing strategic reports and presenting to high profile clients Additional Roles and Responsibilities: IR Champion In charge of all in-coming international research projects Advising clients about local research practices / appropriate methodologies Providing insights into launch strategies within the Japanese market PriceitRight (PiR) Champion Leader for complex global pricing methodology in Japan Global contact point for all PiR research in Japan From June 2008 to March 2013 (4 years 10 months) Assistant Client Service Executive @ Liaised with clients and internal departments Prepared basic costing models Wrote research proposals Wrote quantitative questionnaires and basic discussion guides Assisted Data Acquisition in the setup of fieldwork processes Formulated data analysis plans Analysed data Wrote reports / presentations Presented results From June 2007 to June 2008 (1 year 1 month) Senior Research Analyst @ Liased with clients Prepared costing models Wrote research proposals Wrote quantitative questionnaires / qualitative discussion guides Conducted in-depth interviews Co-moderated focus groups Advanced analysis of quantitative data (SPSS)(regression analysis, cluster analysis, factor analysis and segmentation) Interpreted data (quant / qual) Wrote reports / presentations Presented results From January 2006 to June 2007 (1 year 6 months)

Bachelor of Business Management (Marketing) / Arts (Psychology) @ The University of Queensland From 2000 to 2004 Robert Purss is skilled in: Market Research, Data Analysis, Qualitative Research, Consumer Behaviour, Project Management, FMCG, Marketing Strategy, Customer Insight, Marketing, Competitive Analysis, Focus Groups, Product Development, Brand Management, Analysis, Strategy, Marketing Research, Segmentation, Management, Leadership