I am a passionate and highly motivated sales leader in the CPG industry with a proven ability to develop and execute sales and marketing programs for the supermarket industry. As an expert in the supermarket perimeter, I will apply creative thinking and data based information as an approach to business opportunities. The keys to success are my
I am a passionate and highly motivated sales leader in the CPG industry with a proven ability to develop and execute sales and marketing programs for the supermarket industry. As an expert in the supermarket perimeter, I will apply creative thinking and data based information as an approach to business opportunities. The keys to success are my strong relationships with the major retailers and wholesale distributors in the Eastern U.S. and with the broker community. I have also managed major private label brands at supermarkets in the Northeast.
Specialties: ● Field Sales ● Marketing ● New Business Development
● Pioneering New Products ●Territory & Account Management
● Forecasting & Reporting ●Market Positioning
● Critical Analysis ● Broker Management ● Budgeting
● Contract Negotiations ● Strategic Planning ●Product Education & Training
● Revenue Building ● Relationship Building ● Problem Solving
● Customer Satisfaction ● Team Leadership
Sales Account Manager @ Manager of all aspects of Dietz and Watson Deli and Packaged Meat business for assigned accounts in the Northeast U.S.
Broker manager for accounts.
Using past experience in deli sales to maximize performance. Use of Nielsen Fresh Facts syndicated data as an analysis tool to manage business. From November 2014 to Present (1 year 2 months) Regional Business Manager-Northeast @ Regional Business Manager for the sales of King's Hawaiian bread products in the Northeast United States.
Directs all elements of business development for a broker sales force at all major supermarkets in the designated region.
Grew business over 20% for my region to over $13MM for 2014 (projected).
Comprehensive use of syndicated sales and demographic data for the introduction and expansion of product distribution.
Utilizing customer and industry relationships to leverage brand position and co-marketing opportunities to drive category and sales growth for strategic customers. From May 2013 to Present (2 years 8 months) Customer Business Manager- Northeast @ Customer Business Manager - Northeast
Accountable for annual sales that exceed $20 Million per year across Sara Lee portfolios.
Grew Sara Lee Deli sales at key account by over 8%, 3 years in a row.
Achievements include new item distribution at all accounts and implementation of new category growth plans.
Customers include Top's Markets, Wakefern, Pathmark/A & P, Weis Markets, Giant Eagle From 2011 to 2012 (1 year) Portfolio Development Manager- All Sara Lee Brands- Northeast @ Increased in sales responsibilities and played a key role in the development and implementation of sales plans in all Sara Lee portfolios.
Growth at key account exceeded plans by 5%, 2 years in a row.
Awarded recognition at Sara Lee National Sales Meeting for “Innovator In Programming”.
Consistently attains or exceed goals and expectations at each account by portfolio. From 2009 to 2012 (3 years) Portfolio Development Manager- Deli and Frozen Grocery @ Key contributor to roll-out of new Sara Lee pre-sliced meats for major supermarkets.
Achieved breakthrough account penetration for Sara Lee resulting in 6 new items for #1 share of category.
Recognized for development and implementation of creative marketing events at major Northeast supermarkets.
Recruited for a Sara Lee task force for the development and implementation of proprietary business intelligence tool.
Managed sales associates and four (4) Sara Lee Deli Dedicated Retail Associates From 2005 to 2009 (4 years) Regional Sales Manager @ Pioneered and developed Asian food programs for full service deli departments, hot food bars, packaged meat departments and frozen food departments.
Customers included Wakefern, BJ's Wholesale Club, Shaw's
Grew sales penetration in major Northeast Accounts by 15% over previous year. From January 2004 to September 2005 (1 year 9 months) Business Manager @ Business Manager of Major Food Lines in the Fresh Foods Department.
Customer Management call at all of the major food retailers in the Northeast.
Business Manager of Tyson Refrigerated Processed Meats Division.
Sales of $30 Million per year in New England.
Managed $5 Million per year private label business for major perishable manufacturer. From 1998 to 2004 (6 years) Co-Owner/Sales Director @ Next Century Foods was a processor and distributor of fresh and frozen seafood products to supermarket chains in Southern New England.
As Sales Director my responsibilities included developing new business, servicing existing accounts and providing programming and training for our supermarket clients. From 1995 to 1998 (3 years)
Bachelor of Arts (B.A.) @ Hampshire College Robert Pulda is skilled in: Food, Business Development, Sales Operations, IRI, Key Account Development, Spectra, Grocery, Pricing, Trade Marketing, Forecasting, Competitive Analysis, Product Development, Retail, Customer Insight, Key Account Management
Looking for a different
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension