Rob is responsible for the strategic direction and corporate vision at Lithium. He assumed the role of President & CEO in September, 2011. Rob joined Lithium from Adobe Systems, where he served as Senior Vice President and General Manager of the Digital Enterprise Solutions business unit that had annual revenue in excess of $1 billion. At Adobe, Rob pioneered the Customer Experience Management strategy, and was responsible for the core Acrobat, Adobe Connect Web conferencing, Adobe Digital Enterprise Platform and customer experience management offerings. He oversaw the Web content management and digital asset management solutions gained through Adobe’s acquisition of Day Software, and also led Adobe's worldwide enterprise solution partnerships, including system integration partners and strategic ISVs. Before Adobe, Rob held several executive positions at EMC Corporation, Documentum, Inc. and Commerce One. Earlier in his career, he was an Associate Attorney at the law firm of Wilson Sonsini Goodrich & Rosati. Rob holds a Juris Doctorate from Harvard Law School and a bachelor's degree from Amherst College. Additionally, Rob is a member of the board of directors for the Lawrence Hall of Science, the largest public science center in the U.S. and has previously served on the board of directors for Borland Software Corporation and Onyx Software. He currently serves on the Board of Directors for Advent Software in San Francisco, CA. Lithium helps companies build wildly successful customer communities. Lithium software powers amazing Social Customer Experiences for more than 350 iconic brands including AT&T, BT, Best Buy, Indosat, Sephora, Skype and Telstra.

President and CEO @ As President and CEO of Lithium Technologies, Rob is responsible for the strategic direction and operations of the business. From September 2011 to Present (4 years 4 months) SVP and GM of Digital Enterprise Solutions Business Unit @ Pioneered the company's Customer Experience Management strategy. Responsible for the core Acrobat (PDF), Acrobat.com hosted service, Adobe Connect Web conferencing, Adobe Digital Enterprise Platform including LiveCycle, and customer experience management offerings. Oversaw the Web content management and digital asset management solutions gained through Adobe’s acquisition of Day Software, and also led Adobe's worldwide enterprise solution partnerships, including system integration partners and strategic ISVs. From April 2007 to September 2011 (4 years 6 months) San Francisco Bay AreaSr. VP of Corp Development @ Responsible for all M&A, strategic investments, and Adobe Ventures activity From April 2007 to May 2008 (1 year 2 months) San Francisco Bay AreaSVP and GM @ Responsible for overseeing a $130M input management software business. Took over all aspects of the business from CEO after acqusition including sales, marketing, products, and finance. Specifically, implemented the integration with EMC sales and aligned the product portfolio with the EMC Documentum product line. From 2006 to 2007 (1 year) SVP of Business Development and GM of Captiva Software @ Responsible for Captiva business of $100M around input management and capture products From 2003 to 2007 (4 years) EVP and Chief Strategy Officer @ Responsible for all strategic M&A, partner initiatives, indirect channel revenue, and product management/strategy From 2001 to 2007 (6 years) SVP of Business Development @ From 2000 to 2001 (1 year) Associate @ Technology M&A, venture financings, public offerings, technology licensing From 1995 to 1998 (3 years) Analyst @ Supported Institutional Sales and trading teams and private client service executives with financial analysis and product delivery From 1991 to 1992 (1 year)

JD, Law @ Harvard Law School From 1992 to 1995 BA @ Amherst College From 1987 to 1991 Rob Tarkoff is skilled in: Customer Experience Management, Go-to-market Strategy, Social Media, Enterprise Software, SaaS, Knowledge Management, Market Research, ERP, Customer Experience, Customer Experience Transformation, Digital Marketing, Strategic Partnerships, Licensing, Solution Selling, Professional Services