Rob Gerth's Email Addresses & Phone Numbers

📖 Summary

Managing Editor MensHealth.com @ Rodale The site grew dramatically during my three years at Rodale (publishers of Men’s Health and Best Life magazines). I took a static website which was not integrated with the magazine and managed two redesigns in order to create a dynamic site with interactive marketing tools and daily editorial content. This site became one of the most valuable assets to the Men’s Health brand and the entire Rodale portfolio. From March 2004 to August 2007 (3 years 6 months) Producer/Director/Writer @ New York Life Insurance Company Created multimedia for internal communications, marketing, and training. Also ran the U.S. satellite network for distribution of media to sales reps. From November 2000 to April 2004 (3 years 6 months) Greater New York City AreaProducer/Director @ New Jersey Network Directed New Jersey Network Nightly News (Mid-Atlantic Emmy winner - 1996) From June 1995 to September 1998 (3 years 4 months) Director of Marketing and Communications @ Lehigh University College of Business Bethlehem, PADirector, Communications @ Kessler Foundation From February 2019 to February 2020 (1 year 1 month) East Hanover, New jerseyDirector Digital Media @ Christopher & Dana Reeve Foundation Grew the website from occasional updates to a marketing/fundraising tool and community resource that speaks to a wide-ranging audience. Responsible for digital strategy, online brand management, and current website redesign. Develop text, video, apps, and interactive content. Managing online fundraising, acquisition, social media, and communications campaigns. Expanded the web team from zero to five, plus freelance writers and content creators. From August 2007 to April 2014 (6 years 9 months) Short Hill, NJProducer/Director/Writer @ Merrill Lynch I worked with all divisions of the company creating multimedia for internal and external marketing, education, and communications. I pioneered Merrill Lynch Video Network’s entry into the web with streaming video and on-demand programs for both intranet and Internet audiences. I created a twice-daily (7 a.m. and noon) live 30-minute newscast streamed to domestic financial consultants. The program included market news, company experts via satellite from around the globe, and pre-packaged feature stories covering the issues of that day. I managed a team of 15 freelance reporters, writers, and technical staff. From 1998 to 2000 (2 years) Greater New York City AreaDirector of Marketing and Communications @ ECS - The Electrochemical Society https://www.youtube.com/watch?v=NZ8ox9c6d-EResponsible for the development and implementation of marketing, communications and digital engagement strategies for the ECS constituency to support the mission and objectives of the Society. Work in close collaboration with the management team to provide direction, support, and coordination for these strategies to ensure targeted Society-wide goals are achieved. • Provide strategic leadership to ECS staff and volunteer leadership to ensure marketing intiatives and activities are satisfying organizational goals and objectives.• Responsible for the overall operations and administration of the Marketing Department, which includes research, strategic planning, budgeting, and communications.• Direct and manage a professional staff, which involves: the recruitment of new staff positions; preparation of performance appraisals; establishment of objectives; and recommendations for promotions, advancement, and terminations.• Suggest new policies and procedures to meet ongoing needs of constituents.• Responsible to support and execute the goals and objectives of the Society’s strategic plan. From April 2014 to January 2019 (4 years 10 months) Pennington, NJ