Certification, Marketing Communications @
Univeristy of Houston
I am a service oriented project manager that enjoys solving problems. Talents include effectively motivating sales, marketing, product management, design, writing, and web development team members as part of a successful group to complete projects that add value. My ability to develop, plan, and execute marketing projects has allowed me to increase revenue and customer base for
I am a service oriented project manager that enjoys solving problems. Talents include effectively motivating sales, marketing, product management, design, writing, and web development team members as part of a successful group to complete projects that add value. My ability to develop, plan, and execute marketing projects has allowed me to increase revenue and customer base for oil, gas, engineering, manufacturing, software, and pharmaceutical organizations.
Specialties: project management, product marketing, strategic planning, marketing program management, integrated communications, web development, SEO, web analytics.
Senior Marketing Manager @ Deliver marketing, business development, sales and promotional consulting, services and materials across multiple operating business divisions. From June 2014 to Present (1 year 7 months) Marketing Consultant @ On a freelance basis I develop image branding campaigns which includes marketing strategies, logo design, promotional collateral, external communications, (newsletters, press releases, brochures) and preparing and presenting presentations.
For various professional and consulting organizations, I develop websites and manage content using SEO (search engine optimization) and Google Analytics to increase organic search engine standings
As a SIG leader for HAL-PC, I regularly lead discussions on various web topics and I consult on web development projects. I was part of the team that added e-commerce functionality to the IABC/Houston website and helped the organization with multiple re-designs. From November 2003 to Present (12 years 2 months) Marketing Project Manager—Contract @ Baker Hughes is an oilfield services company. My assignment started with the Drilling and Evaluation business segment where I eventually became to go to person for the wireline group. Besides managing global marketing projects for product launches, sustaining product promotions, and general marketing campaigns to drive incremental sales, I also took on a major project to identify and correct gaps in sustaining product initiatives created by the Baker Atlas merger.
My responsibilities expanded to include projects for the Completions and Production group, as well as global tradeshow deliverables and internal communication projects. From February 2011 to August 2013 (2 years 7 months) Project Manager—Contract @ Managed internal and external communication projects for various clients within worldwide business units. Scoped projects, prepared proposals, developed work plans, budgets and timelines. Improved processes and eliminated duplication of efforts to create smooth workflows and quick turnaround times. Ranked 4th out of 21 project managers in projects delivered. From September 2008 to February 2011 (2 years 6 months) Product Marketing @ marketing, product planning, communications and website management
* Established an interdepartmental process regarding product launch planning and management. Directed global communications for multiple product lines and created the company’s first product overview brochure. Initiated efforts to develop the company's first employee product training guidebook.
* Initiated market research and analyzed sales trends to identify most profitable product lines. Developed strategy based on this data to increase market penetration in targeted industry sectors.
* Instituted a process for tracking and reporting lead trends that helped identify effectiveness of marketing efforts.
* Initiated the company’s re-branding effort to present a consistent and professional image on all printed and electronic communications. From September 2006 to September 2008 (2 years 1 month) Marketing Communications @ *Manage external communications including e-newsletter, writing press releases, and preparing presentations. Developed internal employee newsletter that improved internal communication efforts.
*Managed communication efforts for 3 product lines that represented 40% of company revenue. Handled communications for a product upgrade launch without previous knowledge of the product with 30 days notice. This included developing and writing the appropriate literature, newsletter article, press release, and website content.
*Led initiative to develop a cohesive branding image for company and product solution areas. Assisted in go-to-market strategy for a new vertical market by performing market research, developing presentations, creating collateral, and preparing sales training materials.
*Developed and managed content for corporate and reseller websites. Used search engine optimization techniques to increase organic search engine standings and increase lead generation. From November 2004 to May 2005 (7 months) Marketing Manager @ *Developed and implemented effective marketing/communication plans, introducing products and identifying new markets that led to a 20% increase in growth. Redirected a service line marketing strategy that resulted in a 50% growth.
*Produced various communication materials, including brochures, proposals, presentations, media kits and newsletters that increased company revenue by 33%.
*Established and promoted a successful 3-day long, annual conference held the first time in San Antonio. Conference received international interest with over 140 people attending the first year and a 15% increase in attendance the following year in Houston.
*Coordinated the development of several web sites. This involved design and layout, navigation mapping and the building of interactive areas. Managed the maintenance and generation of web site content.
*Successfully supervised a staff of three to coordinate events, manage direct mail campaigns, and develop and maintain customer databases. From March 2001 to October 2003 (2 years 8 months) Marketing @ *Produced various communication materials, including brochures, proposals, presentations, and training manuals that improved company image and exposure. Wrote press releases and responded to media regarding general information and events.
*Developed the company web site, which involved design, layout, and the generation of content and web site maintenance.
*Conducted market research to develop new lead opportunities, managed direct mail campaigns and database development.
*Initiated reporting process that streamlined financial/sales reporting and analysis. From February 1997 to March 2001 (4 years 2 months) Sales and Marketing @ *Introduced theme for a mature product line, used by product manager in a national campaign, which differentiated product from competition and resulted in increased sales and market share.
*Developed and implemented effective marketing plans, introducing new products in regional markets that led to a 15% increase in growth. This included the production of proposals and presentations, and coordination of tradeshows.
*Produced training manuals and directed training for employees that resulted in increased productivity. Chosen to present a self-developed selling-skills workshop at the Division’s annual conference after overwhelming success at local region meeting. From September 1984 to December 1996 (12 years 4 months)
BS, BMS @ Texas A&M UniversityCertification, Marketing Communications @ Univeristy of HoustonBegan MBA, Economics @ University of Houston Rita Trelewicz, PMP is skilled in: Project Management, Product Marketing, Web Development, Marketing Management, Strategic Planning, SEO, Process Improvement, Problem Solving, Marketing Strategy, Strategy, Integrated Marketing, Start-ups, Marketing Communications, Marketing, Management
Looking for a different
Rita Trelewicz, PMP?
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension