Quantitative Methods Specialist @ - Statistical analysis for research - Brand Analysis and scoring - Gap analysis for brand - Lifestyles, consumer motivations and behaviour research and analysis - Clustering and segmentation - Regression modelling, attribution modelling - CRM data and Research data insights integration using statistical techniques - Sampling and weighting techniques - Data mining - SPSS Statistics From June 2015 to Present (7 months) London, United KingdomStrategic Insight Analyst - Knowledge Development Team @ - Quantitative methods and Statistical analysis - Customers segmentation (Cluster analysis - K-Means, Two-Step, PCA/Factor analysis) - Customer profiling (CHAID, Decision Tree, indexing) - Attribution models (Logistic Regression, Linear Regression) - Clustering attribution algorithms - Database Marketing - Data mining - Marketing Campaign performance Analysis - SPSS Modeler - SQL From October 2014 to June 2015 (9 months) Marketing Insight Manager - Data Intelligence Team @ - B2B - Statistical analysis, CRM - Responsible for the implementation of a new marketing retention targeting tool by developing COX Regression models - Managing CRM customer optimisation by building statistical models (attribution, upsell, retention models) - Customer profiling, segmentation and targeting - Database Marketing (data miner and modeler) - Quantitative methods (cluster analysis/ segmentation, Anova test, Chi-Square test, K-Means, Factor Analysis) - SPSS Modeler - Internal reporting and insights presentation - Communication campaigns analysis From November 2013 to October 2014 (1 year) London, United KingdomProfessional Services Analyst @ - CRM: Regression models (logistic regression and linear regression): attribution, acquisition and retention models for various clients - Saturation curves and ROI analysis - Segmentation - Personar profiling - Database Marketing – Orchard database. Data analysis, cleansing and data integration – (database merging, data aggregation, data transformation) - SPSS Statistics From April 2013 to September 2013 (6 months) Market Researcher - Project Manager @ - Management and development of a new research project - Online survey creation and implementation - Responsible for collecting market data and evaluating information from diverse market sources - Analysing qualitative and quantitative information to support and review new and existing marketing and sales strategies - Final report implementation, presented to the Main Board of the Group From May 2012 to October 2012 (6 months) Modena Area, ItalyResearch Board COBEREN - Market Researcher & Analyst (Consumer Behaviour EU Research) @ - European Union research on consumer behaviour (COBEREN Consumer Behaviour Research Network). - Research and survey on consumption pattern (qualitative and quantitative) - Data collection and data analysis. Report creation and meetings participation - Statistical analysis and modelling project (Multidimensional scaling, ANOVA test, Eta Squared) - New market segmentation approach definition by using socio-economics datasets - SPSS Statistics From June 2010 to February 2012 (1 year 9 months) Rebate Analyst @ Microsoft @ - Ownership of Microsoft Large Account Resellers and Commercial Distributors rebate campaigns - Implementing and suggesting new channel rebates programs - Accurately calculating and paying rebates across EMEA regions in accordance with contract terms and conditions - Prepare and drive key performance metrics and reports for the group - Resolving all queries with external clients assigned in a timely manner From October 2007 to February 2009 (1 year 5 months) Administration Dep. & Purchasing Dep. @ Performing several administrative and commercial duties From April 2007 to October 2007 (7 months)

Master's degree, Economics, Marketing and Communication, 110/110 cum Laude - 1st Level @ Ca' Foscari University of Venice From 2009 to 2012 Bachelor's degree, International Economics and Marketing, 106/110 - 1st Level @ Università degli Studi di Modena e Reggio Emilia From 2003 to 2007 Rita Bini is skilled in: Data Analysis, Marketing, SPSS, Segmentation, Data Mining, Customer Insight, Statistical Modeling, Teamwork, CRM, Quantitative Research, Marketing Research, Regression Models, Data Modeling, Cluster Analysis, Microsoft Excel, Microsoft Office