I am a marketing specialist with passion for digital media and analytics. Generating actionable insights that drive business strategies is my primary focus. Demonstrating the impact of marketing activities with dashboards is what I do best. My specialties: digital media, CRM, real-time marketing, web analytics and marketing ROI. Do you want to talk about data-driven strategies, digital media, analytics or dashboards? Feel free to contact me: R.Bhugwansing@databay.nl ■ +31 20 406 5718 ■ +31 6 2701 1439 ■ twitter.com/rishinl

Sr. Business Consultant @ Developing a data-driven couponing strategy for McDonald's Netherlands app. Managing the mobile loyalty program. Optimizing app and coupon usage with app analytics. Web and media optimization for FlyingBlue.com. Analyzing loyalty campaigns and promotions. Developing actionable KPI and reports. Designing data-driven logic for personalized content. Tools: Google Analytics, WebTrends, Radian6, SPSS Statistics. Developing a social media analytics tool for Heineken. This tool gathers campaign data across all major social networks: YouTube, Facebook, LinkedIn, Twitter, Instagram and Google+. Campaign results are displayed in a real-time dashboard at Heineken HQ. Tools: Python. From April 2013 to Present (2 years 9 months) Amsterdam Area, NetherlandsBusiness Consultant @ List management for one of the largest brands in Dutch leisure in the Netherlands. Analysis and segmentation of target groups. Execution and optimization of e-mail and direct mail campaigns. Managing target groups for loyalty offers and vouchers. Tools: SPSS Modeler, Epiphany, SQL. Developing social media rules of engagement, workflows and social policy for a large dutch insurance company. Configuring social media tooling for webcare and monitoring. Training webcare employees in use of tooling and rules of engagement. Reporting of webcare performance and community management. Campaign measurement and optimization for one the largest European airlines. Our extensive analysis of website data, media results and social buzz resulted in a interactive dashboard that displayed all campaign results in a user-friendly format. Tools: Google Analytics, Radian6, SAP Dashboards. CRM analysis at one of the largest brands in Dutch leisure in the Netherlands. Optimization of e-mail and direct mail campaigns. Developing new customer segmentation models based on visit behavior, spend, interests and campaign response. Developing a time-series forecast model for revenue planning and budget allocation. Analyzing CRM KPI's and providing insights for management scorecards. Tools: SPSS Modeler, IBM Cognos, SQL. Developing social media rules of engagement, workflows and social policy for a large dutch bank. Configuring social media tooling for webcare and monitoring. Training webcare employees in use of tooling and rules of engagement. Social media insights analysis for one the largest online retailers in the Netherlands. Our extensive tool configuration allowed category managers track social insights of within specific product categories, keeping category managers on top of social trends. Tools: Teezir, SPSS Statistics. From September 2009 to March 2013 (3 years 7 months) Amsterdam Area, NetherlandsBusiness Intelligence Specialist @ Designing and developing dashboards for several business units BAS Group (MyCom, Vobis, BAS Distribution) and other clients: automated balance sheets, logistics reports, sales performance dashboards, stock control reports, management scorecards. Tools: Crystal Reports, Microsoft BI, SAP Dashboards. - Defining actionable KPI's - Dashboard design - Data exploration - Data preparation - Report Deployment From January 2006 to February 2009 (3 years 2 months) Almere Stad Area, NetherlandsAssistant Marketing Manager @ Analysing and evaluating MyCom's marketing and promotional activities. Coordinating and developing new marketing campaigns. This position was offered after a successful internship at MyCom Netherlands B.V From January 2005 to January 2006 (1 year 1 month) Almere Stad Area, Netherlands

MSc, Marketing @ Vrije Universiteit Amsterdam From 2006 to 2008 Bachelor, Marketing @ Hogeschool voor Economische Studies Amsterdam (HES) From 2002 to 2006 Rishi Bhugwansing is skilled in: Online Marketing, Google Analytics, Customer Insight, Social Media Measurement, Database Marketing, Digital Marketing, Web Analytics, Business Intelligence, Marketing Research, Social Media Marketing, SPSS, SQL, Dashboard, Analysis, Microsoft Office