Rio has spent his last nine years of working experience in area sales management, especially for traditional trade channel. Started as a Management Trainee and well-exposed in sales operation department. Experienced in managing distributor, developing distributor's task force and designing efficient distribution operation of FMCG products. Specialties: - Area Sales Management - Territory Management - Distributor Management - Distribution KPI - Productivity - Merchandising

Sr. Sales Manager for EAST JAVA @ • Coverage Area : All East Java • Achieve sales Objectives, Turn over both value & volume by optimizing distribution, coverage, promotion, and merchandising in General Trade Channel and Away From Home Channel Achievements : • Achieved 12.87 % Growth Ratio YTD Dec 2012 (National Growth 12.58 %) • Achieved 104.35 % of Sales Target YTD Dec 2012. • 2nd Biggest Area Contributor to National Sales (18.66%) From July 2012 to Present (3 years 6 months) Surabaya Area, East Java, IndonesiaSales Manager for SOUTH SUMATRA @ • Coverage Area : Lampung, South Sumatra including Palembang, Jambi, Bengkulu, Bangka Belitung. • Achieve sales Objectives, Turn over both value & volume by optimizing distribution, coverage, promotion, and merchandising in General Trade Channel Achievements: • National Best Growth Sales Manager YTD Dec 2011 (GR 24,03 %) • Achieved 107.44 % of Sales Target YTD Dec 2011 From February 2011 to July 2012 (1 year 6 months) Distributor Relation Manager @ Coverage area : East Java III (Sidoarjo, Madura, Lamongan, Tuban, Babat, Bojonegoro) Achievements : • Regional Best Growth DR Manager YTD Dec 2010 (GR 20%) • Achieved 102% of Sales Target YTD Dec 2010 From April 2009 to March 2011 (2 years) Surabaya Area, East Java, IndonesiaDistributor Improvement Manager @ Manage projects related with Distributor's operation improvement From February 2008 to March 2009 (1 year 2 months) Greater Jakarta Area, IndonesiaKey Account Executive (Traditional Market) @ Coverage area : South Jakarta From July 2007 to January 2008 (7 months) Greater Jakarta Area, IndonesiaManagement Trainee @ Management Trainee for VIT Division, which is one of Aqua’s Divisions. Acting as a business supervisor VIT based in one of VIT’s distributor during the On-the-Job Training. Coverage area: West Jakarta, Tangerang and Serang including Cilegon. From August 2005 to June 2007 (1 year 11 months) Greater Jakarta Area, IndonesiaService Branch Leader @ From June 2004 to August 2005 (1 year 3 months)

Bachelor, Mechanical Engineering @ From 2000 to 2004 Rio Reinaldo Siagian is skilled in: FMCG, Sales Operations, Promotions, Merchandising, Sales Management, Territory, Distribution Management, Key Account Management, Strategy, Sales, Distributed Team Management, Management, Trade Marketing, Marketing Management, Project Planning, Supply Chain Management, Competitive Analysis