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Rina K

Online Marketing Specialist @ Points

Senior Digital Marketing Strategist

Toronto, Canada Area

Ranked #1,193 out of 23,860 for Online Marketing Specialist in United States

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Rina K's Email Addresses & Phone Numbers

Rina K's Work Experience


Online Marketing Specialist

May 2015 to Present

Toronto, Canada Area


Marketing Associate

May 2014 to Present

Toronto, Canada Area

Maple Leaf Sports & Entertainment

Promotional Representative

September 2009 to Present

Rina K's Education

Ryerson University

Bachelor of Commerce Marketing Management

2006 to 2010

Ryerson University Ted Rogers School of Management

Bachelor of Commerce Marketing Management; Business Communications

2006 to 2010

Ladies Learning Code

Intro to HTML & CSS

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About Rina K's Current Company


Since 2000, Points has been helping make the world’s loyalty programs more valuable and engaging. We build, manage, and operate B2B solutions that allow loyalty brands to increase program flexibility, drive member engagement, and grow revenue. We own and operate, a consumer hub where almost 4 million loyalty program members manage their loyalty rewards. And our...

Frequently Asked Questions about Rina K

What company does Rina K work for?

Rina K works for Points

What is Rina K's role at Points?

Rina K is Online Marketing Specialist

What is Rina K's personal email address?

Rina K's personal email address is r****[email protected]

What is Rina K's business email address?

Rina K's business email addresses are not available

What is Rina K's Phone Number?

Rina K's phone (416) ***-*360

What industry does Rina K work in?

Rina K works in the Marketing and Advertising industry.

About Rina K

📖 Summary

Online Marketing Specialist @ Since 2000, Points has been helping make the world’s loyalty programs more valuable and engaging. We build, manage, and operate B2B solutions that allow loyalty brands to increase program flexibility, drive member engagement, and grow revenue. We own and operate, a consumer hub where almost 4 million loyalty program members manage their loyalty rewards. And our unique SaaS products allow businesses to reward their own customers with points and miles from the world’s largest loyalty brands. Deploying user acquisition strategies to deepen Points’ product penetration in the member base of our Loyalty Partner programs, and acquiring more users for Points’ consumer product offering (PointsHound & • Testing and scaling paid acquisition and retention campaigns across display advertising channels, affiliate networks, search engines, and social media •Working with internal and external creative teams to produce and coordinate relevant quality advertisements for re-marketing, display campaigns and paid social campaigns that tie to the entire online marketing plan •Tracking and monitoring channel performance and recommending timely actions to optimize campaigns •Creating post campaign analysis reports after campaign execution using campaign performance dashboards and reporting •Managing Insertion Orders (I/O) with direct media partners, ad agencies and/or technology providers; •Reviewing site analytics, trends, and issues; consulting on new web projects to ensure best practices for driving and optimizing site traffic From May 2015 to Present (8 months) Toronto, Canada AreaMarketing Associate @ As the global leader in loyalty commerce transactions and currency management, Points helps makes the world’s loyalty programs more valuable and engaging. We believe that loyalty is about more than collecting points and miles — it’s about doing More Together. Points International Ltd. provides Web-based solutions to the loyalty program industry primarily in the United States, Europe, and Canada. •Maintaining the Marketing team’s consolidated campaigns & promotions calendar •Responsible for supporting the Partner Marketing, Consumer & Merchant Marketing and Data & Analytics teams, and liaising with the Marketing Services team to facilitate flawless campaign execution. •Supporting the management of the affiliate marketing program through external agencies •Preparing monthly performance reports for marketing and finance teams •Maintaining the BCR and reporting to Finance on a bi-weekly basis •Performing monthly reconciliation for transactions generated through affiliate and display marketing •Assisting in the administration of marketing projects using project management software •Creating unique tracking links which allows for accurate campaign reporting and tracking using Google Analytics From May 2014 to Present (1 year 8 months) Toronto, Canada AreaPromotional Representative @ •Acting as an ambassador for the Toronto Maple Leafs, Toronto Raptors, MLSE and the community •Interacting and communicating with fans in a positive and professional fashion •Providing friendly and informed responses to inquiries regarding promotional events, promotional items, and general inquiries •Participating in event set ups and tear downs •Adhering to all MLSE service standards and policies including Health & Safety •Working in compliance with the provisions of the Occupational Health & Safety Act From September 2009 to Present (6 years 4 months) Studio/Account Manager @ •Prioritized, managed, and completed up to 30 daily incoming time-sensitive client requests with tight deadlines •Successfully coordinated over 20 weekly client print and digital ads in publications such as the Toronto Star, New Home Condo Guide, The Grid, and Urban Toronto •Supported the smooth execution of advertising campaigns by managing direct ad order setup, insertion orders, media planning, design, preparation, production and timely circulation of all advertising materials in the studio •Reported on all projects at weekly production meetings with management team to identify process inefficiencies and when a project is going beyond the scope of the work proposed •Exercised project management skills by creating and adhering to critical paths to ensure successful delivery and completion of projects •Lead cross-functional marketing initiatives with eight staff in the studio to assess and prioritize opportunities in order to grow the business •Summarized all studio expenses and client billable projects for the accountant that is used for weekly invoicing reconciliation and inventory management •Lead account manager for clients such as; York University, Canadian Giftware Association and Mildred’s Temple Kitchen in Liberty Village •Collaborated daily with Account Executives and Account Managers to support advertising sales in the studio From June 2012 to June 2014 (2 years 1 month) Executive and Marketing Assistant @ Qualified Financial Services is a full service, independently owned Managing General Agency. •Coordinated and managed corporate events and conferences with over 150 guests and speakers •Executed all internal marketing campaigns targeted at independent financial advisors using social media and e-mail marketing strategies •Managed and scheduled meetings for the Director of Wealth Management, Vice-President, and President •Launched the first Insurance Investment Certification Course in Canada •Attracted over 200 financial advisors from three different Canadian cities to become certified •Provided support to clients in a variety of communication formats including; emails, presentations, phone meetings, in-person meetings, and draft minutes From December 2011 to March 2012 (4 months) Toronto, Canada AreaMarketing and Sales Coordinator @ •Supervised weekly financial training workshops and events for all independent financial advisors •Designed distinctive invitations for special events, conferences and training workshops •Created and managed e-mail marketing campaigns for all events •Tracked monthly financial results for special conference qualifications for the financial advisors •Developed original PowerPoint and Prezi presentations for a variety of audiences •Updated the external website of the company as required •Coordinated weekly update meetings and prepared agendas for 10 ongoing projects From July 2011 to December 2011 (6 months) Marketing Coordinator/ Research Recruiter Intern @ •Effectively collaborated with doctors, nurses, and the marketing department at Mount Sinai Hospital to recruit 30 new patients for diabetes research at the Leadership Sinai Centre for Diabetes •Arranged print ads and TV commercials for many publications such as; Diabetes Care News, Active Adult and Rogers TV Guide •Designed unique PowerPoint presentations for patients and medical doctors •Coordinated weekly update meetings and prepared agendas for projects •Researched, prepared, and presented project proposals to the senior management team which were all successfully adopted and implemented across the Mount Sinai Hospital Foundation •Launched social media accounts on Facebook and Twitter From January 2011 to May 2011 (5 months) Hard Goods Sales Associate @ •Continuously met a weekly sales budget, sold 6,000 dollars’ worth of merchandise a week •Provided outstanding customer service, created long lasting customer relationships From February 2007 to September 2010 (3 years 8 months) Marketing Coordinator @ •Team leader, designated the appropriate weekly marketing measures for The RU Green? Challenge •Motivated over 3,000 participants for The RU Green? Challenge through Facebook, Twitter, and YouTube •Responsible for the strategic direction of all promotional events used to attract participants for The RU Green? Challenge •The RU Green? Challenge generated over 27,000 acts of green from 65 different countries •Due to the success of this challenge, I became the Regional Champion for the SIFE (Students In Free Enterprise) Green Challenge at the ACE(Advancing Canadian Entrepreneurship) Central Canada Regional Exposition, March 2010 From February 2007 to May 2010 (3 years 4 months) Student Ambassador and Summer Admissions Assistant @ •Responsible for providing tours of Ryerson University to over 1000 prospective students and parents while answering questions about the student life and the business program •Compiled in MS Excel, special comparison reports based on international admission requirements for all Canadian Universities which were used by various admission officers at Ryerson University •Exercised a high degree of discretion in processing over 6000 highly confidential university applications From September 2008 to April 2010 (1 year 8 months) Bachelor of Commerce, Marketing Management @ Ryerson University From 2006 to 2010 Bachelor of Commerce, Marketing Management; Business Communications @ Ryerson University Ted Rogers School of Management From 2006 to 2010 Intro to HTML & CSS @ Ladies Learning CodeWeb Optimization Specialist – Advanced Web Metrics with Google Analytics @ Seneca College of Applied Arts and TechnologyMicrosoft Office Advanced Excel Certification Course @ George Brown College Rina K is skilled in: Marketing Communications, Advertising, Social Media Marketing, Event Management, Marketing Management, Corporate Communications, Adobe Creative Suite, Customer Service, Time Management, Strategic Planning, Facebook, Integrated Marketing, Microsoft Office, Entrepreneurship, Project Management

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In a nutshell

Rina K's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 0 month(s)

Rina K's Willingness to Change Jobs



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