Richard Sealby's Email Addresses & Phone Numbers

Senior customer insight and strategy leader with extensive experience in retail and a record of delivering analytical and strategic solutions in support of business strategy. Confident and experienced team manager with a strong customer focus, commercial awareness and a proactive and innovative approach to solving business challenges.Senior Insight Manager @ - Lead the provision of customer &...

Senior customer insight and strategy leader with extensive experience in retail and a record of delivering analytical and strategic solutions in support of business strategy. Confident and experienced team manager with a strong customer focus, commercial awareness and a proactive and innovative approach to solving business challenges.Senior Insight Manager @ - Lead the provision of customer & product insights to both develop and support the marketing, strategic and operational objectives of Kaplan Financial - Maximise customer acquisition & retention opportunities through data insight - Champion a clear, focused strategic data agenda, utilising best practice analytics, modelling and segmentation - Ensure that the voice of the customer is at the heart of the business Key achievements include: - Managed the redesign of customer KPI reporting, bringing greater focus to key metrics and increasing the use of data within trading meetings and wider business teams, including product and finance. - Developed strategic insight plans to deliver deeper business understanding of customer behaviour including retention, recruitment, lifetime value and loyalty. - Introduced campaign management controls and checks, reducing selection errors to zero in first year of implementation. Integrated the use of campaign reporting into marketing planning, driving significant cost reduction and increasing incrementality. - Introduced ROI to recruitment reporting, driving greater understanding of marketing effectiveness and conversion by channel. - Significantly increased satisfaction survey response rates and delivered action led, insightful reporting which has driven tangible changes in the business including a greater focus on customer service. From August 2012 to Present (3 years 5 months) Interim Pricing Project Manager @ From June 2012 to August 2012 (3 months) Head of Business Planning – Commercial Management @ • Working closely with the senior leadership team of the business to develop a much more cohesive strategic business planning process with customer and commercial implications of decisions fully challenged and understood. • Objectives of the role - to design and implement a seasonal planning calendar and to facilitate cross-functional business planning, including the development of strategic planning at twelve months before season start. • Manage the creation, collation and presentation of insight required to develop a detailed demand plan for each trading season. This includes working with each business function to develop supporting customer, brand, range, channel and service plans which are signed off with the board at agreed milestones. • Focus on enabling greater strategic thinking and long term planning through the delivery of economic, market, consumer and industry insight combined with internal customer and product performance analysis. From February 2011 to March 2012 (1 year 2 months) Strategy Manager @ From September 2009 to February 2011 (1 year 6 months) Customer Development Manager @ Act as main channel for customer facing issues in strategic projects, co-ordinating Insight requirements, representation in cross-functional teams and helping to identify areas of opportunity From February 2008 to January 2010 (2 years) Head of Customer Insights @ From 2006 to February 2008 (2 years) Marketing Analysis Manager @ From 2004 to 2006 (2 years) Senior Marketing Analyst @ From 2002 to 2004 (2 years) Marketing Analyst @ From 1999 to 2002 (3 years) BSc, Statistics and Economics @ Coventry University From 1991 to 1994 Richard Sealby is skilled in: Analytics, Customer Insight, CRM, Segmentation, Retail, Business Planning, Cross-functional Team Leadership, Strategic Planning, Business Strategy, Market Analysis, Management, Marketing, Direct Marketing, Analysis, Product Management