Eloqua B2B Masters certified marketing automation enthusiast. 6+ years in Marketing Operations/Marketing Automation. 4+ years administering Eloqua and Salesforce.com.

Manager, Marketing Operations @ - Enhanced marketing's operational accountability by transforming vague reporting into a true demand funnel modeled on Sirius Decisions' Marketing Waterfall - Led growth in marketing automation maturity through the development and implementation of closed-loop reporting, lead nurturing, and lead scoring - Improved lead velocity and increased ROI by enabling sales team with lead management processes, training, visibility and dashboards - Established standardized metrics, fields, reports and processes, leading to improved clarity and ability to report on marketing trends - Greatly enhanced marketing automation platform (Eloqua) and CRM (Salesforce.com) integration capabilities, and integrated several third-party services for data cleansing and enrichment - Increased qualified lead generation and engagement rates across all channels - Managed several third-party contractors, whose roles spanned from marketing automation to website development From June 2013 to Present (2 years 7 months) Manager, Marketing Operations @ Manager, Marketing Operations (May 2012 - June 2013) - Turned Corporate Marketing Operations into Marketing Center of Excellence for the company through training, templates, documentation and intranet forms - Provided global and regional campaign support via construction of emails, forms and landing pages - Regulated marketing department budget of over $2 million Online Projects Manager (October 2010 - May 2012) - Project management of various website and marketing operations projects - Earned the nickname 'MacGyver' for ability to create innovative, out-of-the-box solutions From October 2010 to June 2013 (2 years 9 months) Senior Marketing Analyst @ Simply put, Data Foundations empowers businesses to make better information-based decisions. We are the provider of an enterprise-class data management software called OneData, which provides a suite of solutions for Master Data Management, Reference Data Management, Hierarchy Management, and Metadata Management, all while maintaining a light footprint and fully integrating with existing software. Achievements at Data Foundations: - Worked on corporate websites as part of a multinational team to create a dynamic and engaging visitor experience. Enriched user experience with Adobe Flash, AJAX, jQuery, and W3-validated code. Rigorously tested code for cross-browser and cross-system compatibility. - Created landing pages, placed links, and optimized search engine presence to achieve an aggregate conversion rate of over 5.33% of all website visitors for the past year, while simultaneously increasing web traffic by over 67%. - Decreased cost-per-acquisition of leads across all channels and streamlined lead qualification processes, leading to better-optimized campaigns and higher-quality leads. - Analyzed and optimized marketing and sales strategies; devised ways to boost return on investment by raising revenue and profit while simultaneously cutting costs and preserving quality. From July 2010 to October 2010 (4 months) Business Development Analyst @ From April 2009 to July 2010 (1 year 4 months)

Master of Business Administration (MBA), Analytics and Information Management @ Rutgers Business School From 2015 to 2017 Bachelor's Degree, Business Administration with Concentration in Finance. Minor in Economics @ William Paterson University of New Jersey From 2006 to 2008 Associate's Degree, Business Administration @ County College of Morris From 2004 to 2006 Computer Science & Engineering @ Stevens Institute of Technology From 2002 to 2004 Richard Gilchrist is skilled in: JavaScript, User Experience, HTML, Analytics, CSS, Management, Salesforce.com, Business Development, C#, Access, Enterprise Software, AJAX, Flash, jQuery, CRM