Image of Richard Geruson

Richard Geruson

CEO and President @ Phoenix Technologies

CEO and Chairman

Los Gatos, California

Ranked #773 out of 15,460 for CEO and President in California

Section title

Richard Geruson's Email Addresses & Phone Numbers

Richard Geruson's Work Experience

Phoenix Technologies

CEO and President

February 2011 to Present

Silicon Valley; Campbell, California

12 Boards and 9 Advisory Boards

Board of Directors

September 2007 to January 2011

Europe, Asia and North America

Voice Signal Technologies

CEO

2003 to 2007

Route 128 Boston area; Woburn, MA

Richard Geruson's Education

University of Oxford

Doctor of Philosophy (Ph.D.) Economics

1982 to 1989

Harvard Business School

Research Faculty and Visiting Scholar

1985 to 1985

University of Oxford

Master’s Degree Business Administration and Management General

1980 to 1982

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Social
Strong sense of self
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About Richard Geruson's Current Company

Phoenix Technologies

Manage the world leader in embedded software, firmware (BIOS) and consumer optimization software (System Mechanic) for mobile devices, tablets, notebooks, PCs and Internet-of-Things devices with over a billion units installed. Turned around previously declining public company (NASDAQ: PTEC) taken private by private equity firm. Restructured and streamlined business to focus on core, profitable activities and new growth...

Frequently Asked Questions about Richard Geruson

What company does Richard Geruson work for?

Richard Geruson works for Phoenix Technologies


What is Richard Geruson's role at Phoenix Technologies?

Richard Geruson is CEO and President


What is Richard Geruson's personal email address?

Richard Geruson's personal email addresses are r****[email protected], and g****[email protected]


What is Richard Geruson's business email address?

Richard Geruson's business email addresses are not available


What is Richard Geruson's Phone Number?

Richard Geruson's phone (213) ***-*177


What industry does Richard Geruson work in?

Richard Geruson works in the Information Technology and Services industry.


About Richard Geruson

📖 Summary

Rich Geruson is CEO and President of Phoenix Technologies, the world leader in optimization software and BIOS for PCs, notebooks and Internet-of-Things devices with over a billion units installed. Mr. Geruson currently serves on public and private boards in North America, and previously served on many boards, including non-profits, across three continents. Before joining Phoenix, Mr. Geruson was CEO of Voice Signal Technologies. He built the company into the world leader in voice recognition software for mobile phones and increased shareholder value over tenfold, culminating in the sale of the company for a third of a billion dollars, more than twelve times revenue. Prior to Voice Signal, Mr. Geruson was Senior Vice President at Nokia Americas’ mobile phone business. He grew the business almost tenfold to $6.5 billion tripling its market share. As a result Nokia attained the number one share position in the United States and, for the first time in its history, the number one share position in the world. Before Nokia, Mr. Geruson was Vice President and General Manager of IBM’s Networking Business in North America, and before that, IBM's Vice President of Worldwide Marketing for Networking. As one of the youngest Vice Presidents in the company's history, he accelerated growth and transformed IBM’s distribution by launching indirect sales channels for the networking business worldwide. Prior to IBM, Mr. Geruson was Vice President at Toshiba Americas’ mobile computing business where he rapidly grew revenue, doubled market share, and propelled it from fifth place to the number one share position. He also held executive positions at other companies including McKinsey & Co. Mr. Geruson completed three graduate programs at the University of Oxford including a DPhil (PhD) in Economics. He was also a member of the research faculty at Harvard Business School where he completed the book, A Theory of Market Strategy, published by Oxford University Press.CEO and President @ Manage the world leader in embedded software, firmware (BIOS) and consumer optimization software (System Mechanic) for mobile devices, tablets, notebooks, PCs and Internet-of-Things devices with over a billion units installed. Turned around previously declining public company (NASDAQ: PTEC) taken private by private equity firm. Restructured and streamlined business to focus on core, profitable activities and new growth areas. Conducted acquisition searches culminating in purchase of complementary company (iolo) thereby doubling revenue. Integrated on-line and traditional consumer business with embedded business creating product and go-to-market synergies. Exceeded EBITDA target of 25% by second year. Sold nonessential IP in unprecedented deal for a price equivalent to Phoenix’s total annual revenue. Saved business from customer relations catastrophe with quick action to rescue soured business contracts by renegotiating and restructuring deals at major ODMs and OEMs that previously abandoned Phoenix due to management neglect and product inadequacies. Closed new deals with customers new to Phoenix. Increased major design wins by over 5 fold from 6 to 34 in 2 years. Won 63% of new designs among tablet manufacturers. Grew new product business within total embedded business 43% year over year. Uncovered uncollected legacy software royalty revenue from unreported customer shipments exceeding $5 million in a quarter. Increased cash balance 30 fold. Paid down 74% of debt. Regained position as premier vendor in partner ecosystem. Secured monopoly share of business at largest, fastest growing PC OEM. Created new Engineering Services unit and reentered Government segment, which became highest margin businesses with 44% and 70% margins. Increased headcount productivity to 151% of nearest competitor. Received Microsoft’s highest accolades and displaced competitor servicing Intel in industry-recognized coup, taking over development of Intel’s next generation reference BIOS. From February 2011 to Present (4 years 9 months) Silicon Valley; Campbell, CaliforniaBoard of Directors @ Served as Director of 12 Boards of companies in Europe, Asia and North America (including Audit, Compensation and M&A Committees). Also served on 9 Advisory Boards including an Interim CEO position. Currently serve on 3 Boards of public and private companies. Prior to 2007 served on numerous Boards including non-profits. Total positions including positions before 2007 are 24 Boards and 12 Advisory Boards. (See below: Board positions are listed below full time positions.) From September 2007 to January 2011 (3 years 5 months) Europe, Asia and North AmericaCEO @ Built the world leader in embedded voice recognition software for mobile phones. Increased shareholder value over 10-fold in less than 4 years culminating in a 1/3 of a billion dollar sale of the business at a 12 times revenue multiple. Turned company into profitable business within 5 quarters. Increased annual revenue 13-fold. Expanded volume to over 150 million units. Created dominant market position with over 90% market share, then negotiated acquisition with archrival (Nuance Communications) . Negotiated and closed multi-year contracts with OEM handset manufacturers and Asian ODMs. Increased cash by 7.5 times by closing deals that locked customers in with up-front cash payments. Developed and launched 3 new products lines that were world-first breakthroughs and created new business based on entirely new business model that mitigated price erosion. Built new organization. Put in place heads of engineering, sales and marketing. Created product management, account management, and engineering phase review process. Built global sales force. Established worldwide geographic presence by putting in place new subsidiaries in Shanghai, Seoul, Tokyo, Taipei, Helsinki, London and Chicago. (Between Voice Signal and Nokia worked at Brocade but left months after joining due to ethical concerns.) From 2003 to 2007 (4 years) Route 128 Boston area; Woburn, MASenior Vice President @ Managed $6.5 billion P&L. Direct reports included VPs of Marketing, Sales, Service, Finance and HR. Grew business 10-fold in 5 years. Tripled market share from 14% to 44%. Increased revenue from $739 million to $6.5 billion. Increased profits from $88 million to $1.3 billion. Increased volume from 4 million units to 46 million units. Doubled revenue, profits, and unit volume every year for over 3 years. Achieved unexpected result of overtaking Motorola on all measures, propelling Nokia to the #1 market share in the U.S. and, for the first time, the #1 share in the world. As a result the stock price catapulted to more than a 7-fold increase in less than 3 years, from $4.37 to $33.88 per share. Grew total brand awareness 5-fold to 92% and spontaneous brand awareness 7-fold to 55%. Achieved rank of 5th most valuable brand in the world (source: Interbrand) and #1 non-US brand in the world,the only non-US brand in the top 10. Originally hired as SVP, U.S. Sales and Marketing; then consolidated Nokia U.S.subsidiaries into one BU. Pioneered industry innovations that locked in customers to yearlong commitments guaranteeing 65% share of their business. Invented multi-function account teams that integrated Nokia into customers’ marketing infrastructure and promotional calendars. Leveraged customer resources for Nokia demand generation with exclusive national properties like the Nokia Sugar Bowl. Deployed geography-based sales force, point-of-sale system and multi-tiered channel. Achieved 67% share of space vs. 12% for nearest competitor. Launched e-commerce across the Americas that received BizRate Circle of Excellence award. Awarded brand and advertising distinctions including an Effie. Re-engineered service operations. Reduced costs by implementing escalation tiers and web tools. Buffered volume swings with outsourcing. Reduced call volume with training programs for carrier call centers. Decreased abandonment rate (58.7% to 1.7%) and hold time (7 minutes to 54 seconds). From 1997 to 2002 (5 years) Irving, TXVice President / General Manager @ Vice President / General Manager, Networking Distribution Business, North America Managed the P&L for the networking business of IBM North America. Grew total revenue 35%, from $687 to $925 million, and OEM revenue 87%. Increased channel revenue almost 50%, from $266 to $394 million. Expanded revenue from services and support by over 25%, from $275 to $349 million. Vice President, Worldwide Marketing, Networking Hardware Division Recruited back to IBM as one of the youngest IBM VPs. Ran marketing and services worldwide. Opened channels for IBM networking business across the world, stimulating revenue in otherwise stagnant business. Developed “Net Team” partner program. Recruited 2,050 distributors and re-sellers worldwide. Attracted partners with lead generation tools, proprietary customer databases, and access to IBM accounts. Redesigned business’s product strategy, refocusing R&D on high growth ATM switch segment. From 1995 to 1997 (2 years) Research Triangle Park, NCVice President @ Vice President, Business Operations, Computer Systems Division Doubled market share from 11% to 22%. Took business from market share rank of #5 to #1. Launched the retail channel, a first for major vendors and later copied by all competitors. Opened Latin American market. Accelerated U.S. sales by balancing inventory of top U.S. resellers. Reduced “Selling, General and Administrative” expenses from 42% to 11% of revenue. Vice President, Marketing, Computer Systems Division Launched 5 new product platforms. Developed “slim book” product strategy. Reprioritized engineering activities resulting in more competitive products for the U.S. market. Managed service operations and the accessories P&L business unit as well as teleconferencing, smartcard, optical character recognition businesses. From 1991 to 1995 (4 years) Irvine, CADirector @ Recruited from McKinsey to Stratus (now part of Alcatel-Lucent) to implement consulting recommendations. Created product strategy of “select-able fault tolerance” that gained company-wide support. Captured share in emerging segments while protecting margins from low-end competition. Developed product line of tiered services that exploited differences in customer price sensitivities. Turned around unprofitable service operation. Created P&L business with 41% profit margins. From 1989 to 1991 (2 years) Marlboro, MAEngagement Manager @ Reengineered operations, organizations, business processes, and overhead cost structures. Executed corporate valuations, restructurings, acquisitions, and divestitures. Developed company-wide strategies, re-designed product lines, created new marketing programs, restructured pricing and became recognized expert in corporate strategy, marketing, and services for the technology sector. From 1985 to 1989 (4 years) Boston, MASales and Marketing, Finance and Planning, Customer Service @ Developed new tool for strategic planning and new system for product pricing. Promoted and rotated through several positions and functions: Sales and Marketing, Finance and Planning, and Customer Service. From 1981 to 1985 (4 years) NY & NJ locationsBOARDS OF DIRECTORS & ADVISORY BOARDS @ From January 1900 to January 1919 (19 years 1 month) Board Director, Audience @ Knowles (NYSE: KN) successfully acquired Audience July 1, 2015 From May 1916 to May 1916 (1 month) Board Director @ Successful IPO, 2011 (NASDAQ: ADNC). Audit & Technology (M&A) Committees. Phone voice enhancement. From September 1903 to September 1908 (5 years 1 month) Mountain View, CaliforniaBoard Director @ Audit & Compensation Committees. Enhanced GPS to semi-conductor firms and others. From August 1903 to August 1908 (5 years 1 month) Vancouver, CanadaLimited Partner @ Venture capital firm. From July 1903 to July 1908 (5 years 1 month) Advisory Board @ Advising venture capital, private equity, others on IP, sourcing, contract manufacturing. From June 1903 to June 1908 (5 years 1 month) Board Director, Phoenix Technologies @ Phoenix Technologies (NASDAQ: PTEC) was acquired by Marlin Equity Partners in 2010. Phoenix then executed a successful acquisition of iolo Technologies in 2013. From May 1903 to May 1908 (5 years 1 month) CEO and Board Director @ Successful acquisition by Phoenix. From April 1903 to April 1908 (5 years 1 month) Adviser @ Mobile device security, ID and credit card fraud prevention. From March 1903 to March 1908 (5 years 1 month) Adviser @ Centralized destination for social web content for advertiser engagement with consumers. From February 1903 to February 1908 (5 years 1 month) Board Director @ Mobile payments and digital receipts software and devices for loyalty marketing. From January 1903 to January 1908 (5 years 1 month) Advisory Board @ Bluetooth headsets and chargers for mobile phones. From December 1902 to December 1907 (5 years 1 month) Board Director @ Biometric voice authentication phone and web application: Voice Signature Service (VSS). From November 1902 to November 1907 (5 years 1 month) Board Director @ Mobile, social media brand/fan relationship marketing campaigns technology. From October 1902 to October 1907 (5 years 1 month) Adviser, Novauris @ Successful acquisition to Apple, 2013. Speech recognition (ASR) for mobile devices. From September 1902 to September 1907 (5 years 1 month) Advisory Board @ Mobile marketing/coupons using location-based user information e.g. MovieTickets.com. From August 1902 to August 1907 (5 years 1 month) Board Director @ Customized mobile apps with trusted group messaging and e-commerce platform. From July 1902 to July 1907 (5 years 1 month) Board Director @ Online electronic music platform monetizing free music with social media fan support. From June 1902 to June 1907 (5 years 1 month) Board Director @ Most poplar iTunes music and (world's only) singing recognition & search app. From May 1902 to May 1907 (5 years 1 month) Board Director @ Portable, automated diagnostic devices for rapid, laboratory grade point-of-care (POC). From April 1902 to April 1907 (5 years 1 month) Board Director @ Mobile phone apps for information and content delivery using text to speech technology. From March 1902 to March 1907 (5 years 1 month) Board Director @ Ultra low-power, programmable VLSI fabless semiconductor for mobile handset applications. From February 1902 to February 1907 (5 years 1 month) Board Director @ Biometric voice ID for mobile phones: Mobile Application Voice Identification System (MAVIS). From January 1902 to January 1907 (5 years 1 month) Board Director @ Successful acquisition to SMART Technologies, 2010 (NASDAQ: SMT). Touch display S/W. From December 1901 to December 1906 (5 years 1 month) Auckland, New ZealandBoard Director, NextWindow @ Successful acquisition to SMART. From November 1901 to November 1906 (5 years 1 month) Advisory Board @ Successful $2 billion IPO, 2010 (NYSE: GDOT). Sequoia-backed. Pre-paid credit cards. From October 1901 to October 1906 (5 years 1 month) Board Director @ Successful acquisition to Sequent Software in 2012. Compensation Committee. NFC mobile payments: mobile wallet, loyalty marketing, coupons, over-the-air (OTA) provisioning. From September 1901 to September 1906 (5 years 1 month) Board Director, ViVOtech @ Successful acquisition to Sequent. From August 1901 to August 1906 (5 years 1 month) Board Director, Digital Transit @ Successful acquisition to Bit Phone and then HP. Mobile phone over-the-air updates. From July 1901 to July 1906 (5 years 1 month) Board Adviser @ Successful acquisition to Synchronoss Technologies (NASDAQ: SNCR), 2010. Syncing. From June 1901 to June 1906 (5 years 1 month) Board Adviser, FusionOne @ Successful acquisition to Synchronoss. From May 1901 to May 1906 (5 years 1 month) Interim CEO, Adviser @ Interim CEO, Adviser. Speech recognition app for menu based request fulfillment. From April 1901 to April 1906 (5 years 1 month) Adviser @ Successful IPO, 2002 (NASDAQ: SYNA). Touch interface software and hardware technology. From March 1901 to March 1906 (5 years 1 month) Adviser, 3jam, Inc @ Successful acquisition to Skype in 2011 then Microsoft. Cloud SMS. Google Voice competitor. From February 1901 to February 1906 (5 years 1 month) Adviser, 3jam Inc. @ Successful acquisition to Skype. From January 1901 to January 1906 (5 years 1 month) Board Director @ Mobile navigation solutions and location based services. From December 1900 to December 1905 (5 years 1 month) Munich, GermanyBoard Director @ Successful IPO, 2011 (NYSE: INVN). $1.8 billion market cap. Motion sensing MEMS fabless semiconductors and embedded software. From November 1900 to November 1905 (5 years 1 month) Board Director @ Mobile apps, widgets, and web services mash ups for cabs, food, events. From October 1900 to October 1905 (5 years 1 month) Board Director, Voice Signal Technologies @ Successful acquisition for a third of a billion dollars or over a 12x multiple of revenue to Nuance Communications (NASDAQ: NUAN) in 2007. CEO. From September 1900 to September 1905 (5 years 1 month) Co-Founder, Adviser @ Successful IPO, 2013 (NASDAQ: XGTI). Mobile wireless broadband. Co-founder. From August 1900 to August 1905 (5 years 1 month) Adviser @ Successful IPO, 1999 (NASDAQ: IMMR). Embedded haptics. 1,600 patents. From July 1900 to July 1905 (5 years 1 month) Adviser @ Successful IPO, 2000 (NASDAQ: LEXR) and then successful acquisition to Micron, 2006 (NASDAQ: MU). Flash memory cards. Cirrus Logic spin-off. From June 1900 to June 1905 (5 years 1 month) Adviser, Lexar Media @ Successful acquisition to Micron. From May 1900 to May 1905 (5 years 1 month) Senior Support Executive @ Storage Area Networks (SAN), Network Attached Storage (NAS), Software-Defined Networking (SDN), Network Functions Virtualization (NFV). Cisco competitor. From April 1900 to April 1905 (5 years 1 month) Board Director @ Successful acquisition to BeNotified. Web services mobile app development and tools. From March 1900 to March 1905 (5 years 1 month) Board Director @ Public-key cryptosystem for phones, RFID chips, other devices. RSA competitor. From February 1900 to February 1905 (5 years 1 month) Director, Stratus Computer @ Stratus Computer was acquired by Ascend Communications which was acquired by Alcatel-Lucent. The remaining Stratus Technologies was acquired by Siris Capital Group. From January 1900 to January 1905 (5 years 1 month) Doctor of Philosophy (Ph.D.), Economics @ University of Oxford From 1982 to 1989 Research Faculty and Visiting Scholar @ Harvard Business School From 1985 to 1985 Master’s Degree, Business Administration and Management, General @ University of Oxford From 1980 to 1982 PGDip (MSc without thesis), Development Economics and International Development @ University of Oxford From 1979 to 1980 Bachelor’s Degree, Economics, Summa Cum Laude @ La Salle University From 1975 to 1979 High School @ Holy Ghost Preparatory School From 1971 to 1975 Elementary School @ Nazareth Academy From 1963 to 1971 Harvard UniversityUniversity of Oxford - Said Business School Richard Geruson is skilled in: Start-ups, Mobile Devices, Product Management, Business Strategy, Business Development, Cloud Computing, Strategic Partnerships, Mobile Applications, Product Development, New Business Development, Entrepreneurship, Cross-functional Team..., Marketing, Product Marketing, Sales Operations, International Sales, Sales, Strategic Planning, Marketing Strategy, Customer Service, Service Management, Strategic Financial..., Business Planning, Computer Hardware, Computers, Software Development, Software Engineering, Software, Enterprise Software, Embedded Software, Laptops, Mobile Technology, Mobile Marketing, Mobile Payments, Mobile Internet, Management Consulting, Sales Management, Management, Manufacturing, Account Management, Change Management, Internet, Networking, Wireless Networking, Storage Area Networks, Mobile Phone Industry, Mobile Phone Software, High Performance..., Leadership, Mobile Phone Apps


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Richard Geruson's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

5 year(s), 0 month(s)

Richard Geruson's Willingness to Change Jobs

Unlikely

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