Extensive commercial experience in data management and digital retail, presenting multi-disciplinary skills including technical development, architectural design, online marketing, user experience optimisation, business operations, system integration and data analytics. An in-depth understanding of web technologies, data including MDM and product, e-marketing and online sales-driving techniques, with extensive exposure to e-commerce trading, customer acquisition and retention, contact centre and fulfilment operations. Proven strategic, project and stakeholder relationship management skills together with comprehensive problem identification and resolution expertise, I offer a proactive, self-motivated, can-do attitude, with the drive, flexibility and determination to deliver innovative solutions and effective results to the highest of standards. A logical thinker and confident communicator, I achieve success using my own initiative and leading a team, bringing expertise and experience, adding significant and tangible value to any business. Specialties: Solution architecture, data management, team management and recruitment, e-CRM, P&L and site performance monitoring. Perl, HTML, DHTML, CSS, Sharepoint and JavaScript, CGI, MySQL, SQL Server, IIS, Adobe Photoshop, Unidata, Search Engine Optimisation, PPC, Web Site Analytics, Zencart, Magento and Email Marketing together with exposure and application of PHP, AJAX, Flash, SOAP, XML and C#.

Head Of Group Data Development @ Leading the design, delivery and implementation of Master Data Management solutions within the Travis Perkins Group, incorporating Business Process Management systems and Digital Asset Management tools. From April 2015 to Present (9 months) Northampton, United KingdomSolutions Architect - International Clothing & General Merchandise Online @ Defining and designing the technical solutions and architectural vision for the International Fashion and General Merchandise eCommerce platform, with focus on services, integration, product data, pricing and promotions, serving as a consult and approver for UIX, reporting, finance, security, trading and infrastructure functions. From February 2014 to April 2015 (1 year 3 months) International Product Data Manager @ Product owner for Tesco's International online product data, delivering new implementations within country and supporting the roll out of the trading platform to new markets and regions. From March 2012 to February 2014 (2 years) Product Data Manager - Development @ Business development lead for the application expansion and multi-channel roll-out of Tesco's product data PIM. From March 2011 to March 2012 (1 year 1 month) Web Manager @ Promotional, technical and project management of Dreams consumer website (www.dreams.co.uk) From February 2009 to March 2011 (2 years 2 months) Home Shopping Integration Manager @ Technical management of Whittard's consumer website, including its complete development and build. From February 2007 to June 2009 (2 years 5 months) IT & Finance Manager @ Internet programming and development, database management and data analysis , large scale project management and financial reporting. From December 2000 to February 2007 (6 years 3 months) Retail Management Trainee @ B&Q’s Retail Management Training Scheme (RMTS) provided a solid grounding in the management of a busy retail store, including leadership skill development, stock and sales performance monitoring and accounting. From October 2000 to December 2000 (3 months)

Richard Allen is skilled in: E-commerce, SEO, Web Analytics, Stakeholder Management, Online Marketing, XML, Strategy, Google Analytics, Project Management, Business Development, Integration, Team Management, Management, Retail, Email Marketing, Change Management