Proven effective in driving results and exceeding performance goals at Fortune 100 scale and with bootstrapped startups. A builder by trade and at heart. Delivers big thinking and creativity, but hasn't lost touch with doing--ready and able to get hands dirty. Has built and led some of the largest online marketing programs in the world, and the analytics and technology that powers them. Has taken pure online programs and launched them offline--at scale and with strong ROI, breaking traditional methods of creative, production, planning, buying and measurement along the way. Starts with the customer, and uses data, research and analytical methods to stay close to them. Has built leaders, teams and effective global organizations (of 10k+), and operated multi-billion dollar programs across 40+ countries. Relentless in delivering strategic and operational excellence. Specialties: Doing more with less. Getting more for less. Building great companies and brands.

CEO @ From November 2015 to Present (2 months) Greater Chicago AreaCOO @ From June 2015 to Present (7 months) President, North America @ From October 2014 to May 2015 (8 months) SVP, Global CMO @ Chief Marketing Officer for the global leader in local commerce, making it easy for people around the world to search and discover great businesses at unbeatable prices. Teams span 48 countries, Groupon's "Push" business, and the hard and soft sciences of marketing—from Editorial/content development, PR, comms, customer insights and brand, to CRM, online marketing, data science, marketing analytics, advertising technology development and more. The Groupon Global Marketing team is hiring! We have roles in Software Development, PR/Comms, Merchant (B2B) Marketing, Product Marketing, Mobile Marketing/Advertising. Positions are available in NA, EMEA, APAC and LATAM, from entry-level to executive-level. From June 2011 to October 2014 (3 years 5 months) WW Marketing & Advertising @ Led WW customer acquisition teams and P&L for Amazon across global SEM, SEO, display, marketing partnerships, Associates, creative services, marketing analytics, offline advertising (TV, print, OOH, etc.), global brand management, research and lifestage marketing (Amazon Mom and Amazon Student). Led combined technology and business teams that developed smart marketing programs, as well as built and operated world class software and large scale marketing technology, including Amazon's paid search platform, data feeds systems, SEO applications, etc. Drove channel development and measurement efforts, including Amazon's return to TV and other forms of offline advertising for the Kindle, Endless, Amazon brands in the US and abroad. From January 2008 to June 2011 (3 years 6 months) VP, Sales & Marketing @ Launched a new business building on previous role leading R&D (ie, built the products in the lab and then took them to market). Led marketing, product management and business development for advanced online customer targeting and optimization products. From October 2007 to December 2007 (3 months) VP, Marketing & Strategy Development @ Biz dev, product dev and online marketing leadership for Experian's interactive portfolio of companies: freecreditreport.com, lowermybills.com, classesusa.com, pricegrabber.com and affiliatefuel.com. Led innovation efforts to integrate offline and online data and analytical assets, and to develop new marketing technologies to the benefit of the portfolio. Inventorship on 6 patent pending data, marketing and optimization systems/methods. From October 2005 to October 2007 (2 years 1 month) VP, Marketing @ End-to-end marketing management, focusing on customer retention (from CRM programs to local and remote call center retention teams) and multi-channel DR acquisition (from display to DRTV). Part of a great team that went from scrappy startup to public company acquisition to half billion dollar high growth business unit. From June 2001 to October 2005 (4 years 5 months) Director, Marketing @ Online and offline direct response marketing management for venture-backed startup. Managed large scale direct mail and print production, creative services and analytics. From February 2000 to March 2001 (1 year 2 months) Marketing & Promotions Director @ Led marketing, promotions and sponsorships (athlete and event) programs for consumer products manufacturer based in Germany. From February 1998 to January 2000 (2 years) Account Manager @ Account and program management for full service marketing and advertising agency specializing in product launch support, guerilla, intercept and event marketing. From March 1997 to February 1998 (1 year) National Sales & Marketing Manager @ Managed national sales force and consumer direct marketing programs. Developed and launched new product line and product customization system. Managed key distribution relationships in Japan and Europe. From March 1995 to March 1997 (2 years 1 month)

University of Southern California From 1992 to 1996 Rich Williams is skilled in: E-commerce, Online Marketing, Digital Marketing, Customer Acquisition, Direct Marketing, Strategy, Strategic Partnerships, Product Management, Online Advertising, Lead Generation, Analytics, Start-ups, SEO, Mobile Advertising, SEM