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Riccardo Casalino

Chief Marketing Officer

Chief Marketing Officer and eCommerce leader at MSC Cruises

Geneva Area, Switzerland

Section title

Riccardo Casalino's Email Addresses & Phone Numbers

Riccardo Casalino's Work Experience

MSC Cruises

Chief Marketing Officer

April 2015 to Present

Geneva Area, Switzerland

eDreams ODIGEO

Chief Marketing Officer

May 2014 to April 2015


Marketing Sr. Director Europe

August 2010 to November 2013

Riccardo Casalino's Education

Università di Roma Tor Vergata


1987 to 1991

About Riccardo Casalino's Current Company

MSC Cruises

About Riccardo Casalino

📖 Summary

- A digital marketing executive devoted to building businesses and Brands on-line and off-line. Strong experience in e-Commerce, Shopper Marketing, as well as strategic and operational sales. - Likes to work in multi-national matrix-shaped organizations, and proud to maintain entrepreneurial agility and hands-on management. - Strong experience in turning around and managing large teams, integrating people of different background and skill set into high performing teams - Worked, lived and learned the cultures of 5 different countries, in 8 cities; positively looking forward for more Specialties: digital marketing, e-commerce, CRM, brand building, marketing operations, shopper marketing, in-store marketing, corporate marketing, including marketing purchasing and media; management of large field organization, Brand - centric M&A.Chief Marketing Officer @ From April 2015 to Present (9 months) Geneva Area, SwitzerlandChief Marketing Officer @ Driving Odigeo's Brands growth with best in class and cost effective marketing campaigns From May 2014 to April 2015 (1 year) Marketing Sr. Director Europe @ Responsible for eBay marketing strategy and execution in Europe, with a marketing budget of several hundred $ Million. Managing a team of over 100 people in 7 different locations. Focus areas are strategic brand Marketing, on-Line marketing on-site and off-site, CRM, loyalty programs, mobile marketing, internet marketing (SEO, SEM, affiliates, OEM deals) B2B marketing for professional sellers, and management of the marketing operations, including on-line trafficking of marketing campaigns From August 2010 to November 2013 (3 years 4 months) Associate Marketing Director, Shopper Marketing and Retailer Brands, Western Europe @ a) Strengthen P&G Shopper Marketing programs in Western Europe, designing plans and capabilities that win in the current economic climate. Supervise the implementations done by the shopper marketing teams in the local markets b) Build, and share in Western Europe, the global P&G knowledge of the in-store environment, the shoppers motivational drivers, the evolution of retailers strategies in FMCG c) Follow the evolution of retailer's brands, and key retailer's plans to compete with private labels. Design strategies that allow P&G products to win, even when private labels grow. From June 2008 to September 2010 (2 years 4 months) Associate Marketing Director Nordic @ Marketing Director Operations and Corporate Marketing. 1) On the business side: volume and sales responsibility for Hair Care, Oral Care, Laundry, Home Care, Snacks. 2) On the corporate side, management of media, marketing purchases, shopper marketing and in-store design teams From January 2007 to June 2008 (1 year 6 months) Associate Marketing Director @ 1) integrating and then managing the field merchandising teams of P&G and Gillette in Italy (a team made of 80+ merchandisers) 2) Managing P&G Italy's shopper marketing team, including top-to-top relationships with key Italian retailers 3) Managing P&G Italy shopper-based design team From 2004 to 2006 (2 years) Marketing Manager @ classic FMCG brand management From March 2002 to February 2004 (2 years) assistant financial controller @ From 1994 to 1994 (less than a year) Economics @ Università di Roma Tor Vergata From 1987 to 1991 Riccardo Casalino is skilled in: Leadership, E-commerce, Online Advertising, Brand Management, Digital Marketing, SEM, CRM, SEO, Strategy, Marketing Strategy, Brand Architecture, Brand Equity, Marketing Management, Management, Consumer Products

Riccardo Casalino’s Personal Email Address, Business Email, and Phone Number

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Frequently Asked Questions about Riccardo Casalino

What company does Riccardo Casalino work for?

Riccardo Casalino works for MSC Cruises

What is Riccardo Casalino's role at MSC Cruises?

Riccardo Casalino is Chief Marketing Officer

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Riccardo Casalino works in the Leisure, Travel & Tourism industry.

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Riccardo Casalino's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 8 month(s)

Riccardo Casalino's Willingness to Change Jobs



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