Relocated to New York with spouse's new job in 2014 and have been contracting. Currently looking for new opportunities. Open to other long-term contracts, but would really like a place I could call home.
Core Competencies
Email Marketing:
Responsive Email Design • Email Analytics •A/B Testing •CAN-SPAM • Customer Conversions •Project Management Skills •Salesforce Marketing Cloud •Cvent •Silverpop / ExactTarget
Design:
HTML / CSS •Adobe Creative Cloud (Dreamweaver, Photoshop, Illustrator, InDesign, Acrobat) •Microsoft Office • Web/Print/Logo Design •Strong eye for detail
Computer:
HTML / CSS •Wordpress • Adobe Creative Cloud •Microsoft Office •
Personal Skills:
Results Driven •Team Oriented •Adaptable and Flexible
Salesforce Marketing Consultant @ · Develop email and event creative assets to be distributed via Cvent and SalesForce Marketing Cloud - HTML template building, graphics design, CSS modification, content building, quality control/testing, and execution.
· Partner with brand and content teams to ensure on-brand look, feel, and messaging.
· Partner with events team to ensure timely campaign creation and distribution.
· Work with corporate compliance systems to secure necessary approvals, ensure CAN SPAM compliance, and promote best practices for permission management and unsubscribe management.
· Seek opportunities to expand use of templates, dynamic content blocks, and other efficiency and personalization tools.
· Point person to train and support the administrative staff on how to use Salesforce and Cvent and how the two interact. From August 2015 to Present (5 months) Greater New York City AreaOwner | Web and Graphic Designer @ • Freelance graphic and web designer collaborating with clients. Clients include Exceller Marketing and the Freemasons. Consultant for Exceller Marketing in Westchester, NY.
• Design websites for organizations such as MassProductions.net and BostonSpotlite.com.. Redesigned website for MassProductions.net resulting in increased customers and revenues.
• Experienced in photo retouching and restoration techniques.
• Key Achievements: Created unique design for Roca, a non-profit organization. Crafted quality and modern work which was chosen from among several designers. Received high accolades for creating several preliminary designs and adapting to client needs and desires for final design. Artwork featured in issues 4 and 6 of "Living the Photo Artistic Life" magazine. From 2010 to Present (5 years) Consultant - Email Marketing for TIAA-CREF @ • Support email campaign deployment, testing and execution within established marketing and regulatory timelines and SLAs.
• Support Center-of-Excellence channel best practices, as well as periodic email channel projects.
• Work with various leaders of business to strategize, evaluate and develop effective email programs in support of their business objectives and goals. From September 2014 to June 2015 (10 months) Greater New York City AreaConsultant - Email Marketing @ • Hired as an email marketing consultant for Bank of America to design adaptive/responsive emails for mobile platforms. Certified in responsive email coding.
• Design and hand-code email marketing campaigns using HTML and inline CSS. Rely on best practices to achieve consistent and brand appropriate user experience across various email clients and platforms.
• Successfully work with online and offline areas within the agency to ensure consistency of branding and messaging. From December 2013 to September 2014 (10 months) Greater New York City AreaInteractive Marketing Manager Email @ • Replaced poorly performing emails with new designs that I created. This change improved customer open rates by 104% and click-through rates by 126% in eight months. These led to increased conversions and revenue of more than $1.5 million for the same period the previous year.
• Managed email campaign strategies, including execution, reporting, and metrics. Utilized Google Analytics and reporting from email service provider to discover ongoing performance. Implemented A/B and multivariate testing to improve performance.
• Built, tested, and sent effective and timely email campaigns that drove customers to the website.
• Designed and coded Trigger campaigns to better target customers and reach successful outcomes.
• Collaborated with marketing, services, product development, operations, and sales to advance strategic initiatives; cultivated an atmosphere of teamwork and cohesiveness in reaching goals.
• Hired, developed, coached, and mentored a team of web producers and email professionals.
• Utilized Content Management Systems and HTML/CSS to perform updates on web pages. Remedied any technical issues and conducted QA testing to ensure smooth operating processes.
• Key Achievements: Improved customer open rates and click-through rates. This led to increased conversions and revenue of $1.5M+ for the same period the previous year. From October 2012 to December 2013 (1 year 3 months) HTML Email Web Designer @ • Moved into the Senior Web Producer role after assisting with success of The Executive Forum conference.
• Utilized knowledge of HTML to design email communications that rendered correctly for all clients.
• Provided concept presentations to clients and management; utilize feedback to render appropriate, desired, and market-driven designs for emails.
• Tracked and reported email and website metrics; utilized information to increase head count, stimulate superior customer service, and increase response time.
• Maintained Intranet and Internet for the company by utilizing HTML, CSS, and Photoshop.
• Exhibited quality assurance, including validation of web forms and links.
• Assisted with multiple projects including Fidelity’s flagship conference, The Executive Forum.
• Created a detailed meeting agenda utilizing InDesign and PowerPoint master templates. Formatted all presentations to include templates to add to cohesiveness during the conference.
• Communicated effectively with guest speakers, ensuring all inquiries were answered.
• Liaised with vendors to print signs and brochures; managed projects from start to completion.
Key Achievement: Analyzed detailed statistical data of over 1,000 marketing emails reaching 1.9 million contacts; shared and discussed results with marketing departments to improve customer perceived value. From March 2007 to October 2012 (5 years 8 months) Market Research Travel Associate @ • Excelled in a contract position designed to assist travel and events departments with advertising sales; developed relationships with existing and potential clients.
• Designed and trafficked spec ads for clients; satisfied clientele base placed ads in the newspaper.
• Collaborated with clients and created solution-driven sales presentations to market towards client expectations, goals, and objectives.
• Analyzed market and industry trends to make unique recommendations to individual clients.
• Created and presented competitive assessments to colleagues and management personnel. From June 2006 to March 2007 (10 months) Greater Boston Area
Responsive Email Design @ American Graphics Institute From 2015 to 2015 Master's Certificate, Marketing Design @ Sessions College for Professional Design From 2008 to 2010 MBA, Marketing @ University of Phoenix From 2003 to 2005 Bachelor’s Degree, Business Administration @ Bridgewater State University From 1992 to 1997 Ric Faust is skilled in: Email Marketing, Marketing, Responsive Email Design, Email Design, Web Design, WordPress, Salesforce.com, Salesforce.com Administration, Illustrator, Graphic Design, Photoshop, CSS, Adobe Creative Suite, Adobe Creative Cloud, Logo Design
Websites:
http://www.FaustEffects.com