Director of Digital Experience
Cerritos, California
Web Developer @ Officite Website design, search engine optimization and search engine marketing. Connected with clients to work on their website needs. From August 2006 to November 2007 (1 year 4 months) Sr. Web Designer @ CCH From November 2007 to March 2011 (3 years 5 months) Web Designer @ Creospan, Inc. I created their website Creospan.com...
Web Developer @ Officite Website design, search engine optimization and search engine marketing. Connected with clients to work on their website needs. From August 2006 to November 2007 (1 year 4 months) Sr. Web Designer @ CCH From November 2007 to March 2011 (3 years 5 months) Web Designer @ Creospan, Inc. I created their website Creospan.com and maintain it currently. From March 2005 to 2012 (7 years) Director of Digital Experience @ Guthy|Renker As part of the Media Team's Paid Social department, I lead a small team and spearhead the art direction and development of all our Paid Social Initiatives as part of our direct marketing and digital acquisition efforts. Starting as a Senior Designer and Developer, my years of experience and keen eye for design have enabled me to quickly transition from the Development Team into the Paid Social department and equipped me to handle the responsibilities of my current position, wherein I:• Manage a Senior Designer and Video Editor and oversee the design and creation of all our Paid Social Marketing output for multiple Guthy Renker brands, including banner ads, videos, landing pages, and emails for Facebook, Instagram, Pinterest, and other social media sites• Conduct metrics and data analysis and provide recommendations for future testing• Design and develop landing pages for multiple Guthy Renker brands, including banner and video ads for Facebook Advertising account• Provide project- and program-specific direction for HTML and CSS coding while keeping to the brand’s standards and guidelines and work with development teams to implement standard-compliant coding for Responsive Design.• Consistently conduct A/B testing campaigns to improve engagement and conversions across all landing pages and make relevant adjustments and updates based on results.• Analyze customer behavior in campaigns and identify opportunities for expansion. • Manage UX delivery, educate stakeholders and team members on best practices and requirements and collaborate with art directors and designers to acquire creative assets and unify and maintain style and message across all brand landing pages.• Build low- to high-fidelity wireframes or design mockups of front-end user experience for web pages across desktop and mobile platforms and solve problems creatively with user-experience in mind. United StatesFront-End Developer @ JeNu High Tech Beauty Responsible for front-end and back-end development of JeNu.com under the Magento Enterprise platform, building BeautyByTheAges.com using Wordpress platform and integration of Moulton Warehouse API with Magento Platform. Working in JeNu has given me the opportunity to contribute in its growth and development as well as gain insight on the workings, business needs and challenges of a startup. My other responsibilities included:• Design and development of landing pages, marketing pages and HTML emails (Mailchimp).• Creation and development of multiple landing pages for A/B testing using Optimizely and Piwik AB Testing platforms.• Generation of custom reports via MySQL.• Designing banners and ads for various social media sites, including Facebook and Taboola.• Product photography and video editing. From February 2015 to February 2017 (2 years 1 month) Hermosa Beach, CAFront-End Developer @ Guidance Working in a digital commerce partner for several brands, I was actively involved in all front-end and interaction design aspects—using HTML/HTML5, CSS and JavaScript—from conceptualization and design to development and testing. Some of my chief responsibilities included:• Utilizing Responsive Design to support usability in PC, mobile and tablet environments • Optimizing existing features, developing prototypes and implementing new features• Advocating Web interaction design best practices, with a focus on consistency and usability• Developing and maintaining high traffic e-commerce websites while resolving cross-browser layout issues and bugs and adhering to web standards, usability and best practices• Interpreting existing site design and style guides by creating pixel-perfect web pages from Photoshop files• Providing front-end expertise using Magento Platform, including scoping and estimates for development tasks From April 2014 to October 2014 (7 months) Marina Del Rey, CAFront-End Developer | VP of Half-Days @ DermStore.com In joining Dermstore Beauty Group in 2011, I was put in-charge of front-end development of all web projects for all three sites: Dermstore.com, blush.com and HairEnvy.com. My tasks included:• UI/HTML/CSS/Javascript coding for the site pages, landing pages and all microsites.• Ensuring site pages are optimized using the most effective web layout by consistently conducting A/B testing. This involved cross-browser, cross-platform and/or cross-device testing to check for compatibility and/or inconsistencies.• Collaborating with a creative team to translate all PSD designs in HTML, CSS and Javascript.Additionally, my role in Dermstore Beauty Group has allowed me to:• Improve skills and knowledge in responsive design, jQuery, PHP and CMS development.• Build and develop rapport and cooperation with team members to accomplish major tasks and projects. From March 2011 to April 2014 (3 years 2 months)
Officite
Web Developer
August 2006 to November 2007
CCH
Sr. Web Designer
November 2007 to March 2011
Creospan, Inc.
Web Designer
March 2005 to 2012
Guthy|Renker
Director of Digital Experience
United States
JeNu High Tech Beauty
Front-End Developer
February 2015 to February 2017
Hermosa Beach, CA
Guidance
Front-End Developer
April 2014 to October 2014
Marina Del Rey, CA
DermStore.com
Front-End Developer | VP of Half-Days
March 2011 to April 2014
Website design, search engine optimization and search engine marketing. Connected with clients to work on their website needs. Website design, search engine optimization and search engine marketing. Connected with clients to work on their website needs.
What company does Rey Tolentino work for?
Rey Tolentino works for Officite
What is Rey Tolentino's role at Officite?
Rey Tolentino is Web Developer
What industry does Rey Tolentino work in?
Rey Tolentino works in the Marketing and Advertising industry.
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