Reyna B.'s Email

A highly driven self-starter and accomplished growth hacker/product marketing professional with a proven track record of driving growth through customer acquisition and lead generation campaigns. An analytical, data-driven thinker with experience in both online and offline marketing campaigns for B2B and B2C in technology, mobile and e-commerce environments, digital and social media, strategy development, and life-cycle marketing solutions.

Strategic Marketing Specialist @ Zephyr Health has created the only Data Intelligence solution built specifically for pharmaceutical, biotech and medical device companies. Our all-in-one service delivers analysis and insights for clinical, commercial and medical teams. From March 2015 to Present (10 months) San Francisco Bay AreaProduct Marketing / Marketing Manager @ ● Define, implement and continuously improve App Store Optimization (ASO) across our portfolio of published apps for small to medium sized businesses for iPhone, iPad, Mac, Windows desktop and Android devices. ● Responsible for maintaining the customer journey roadmap and participating on a cross-functional team to identify new opportunities to improve engagement including downloads, installs and invites for product virality. ● Manage system emails, craft in-app and push notifications, A/B test and optimize product messaging for better KPIs – effecting retention and experience resulting an increase in product virality by 20% based on emails. ● Oversee internal and external websites (app referrals), work with digital teams and manage all online presence. ● Drive the development of Voxeet’s website from conception through design, development, deployment and testing/QA, while leading digital teams in providing collaterals such as content, creative assets, and On-Page SEO. ● Responsible for research, managing, implementing, optimizing and executing all marketing campaigns based on market trends, industry landscape, competitive analyses, and customer solution needs – provide campaign briefs and direction, drive best practices and brand integrity, and deliver reports of campaigns to management. From December 2013 to March 2015 (1 year 4 months) Marketing / SEO Analyst @ ● Managed and refined On-Page and Off-Page online marketing strategies to increase qualified organic search engine rankings for consumer traffic, vendor traffic, advertiser revenue and advertiser portal sales. ● Defined SEO requirements and recommended site enhancements to maximize ROI and increase search rankings including page content, meta tags, alt tags, URL rewrites, and alternate directories. ● Created a lead generation email database and campaigns to promote multiple products and services to all University and College Career Centers nationwide. Successfully partnered with more than 200 large universities. ● Developed strategy and built long lasting relationships with influencers. ● Researched and developed direct and indirect online marketing best practices to identify new market opportunities and provide well-defined strategies to improve site conversion and ROI. ● Analyzed and translated quantitative and qualitative data from web analytics to drive marketing planning. ● Served as internal search expert to ensure best practices were shared and leveraged by all teams. From October 2011 to September 2013 (2 years) Marketing / SEO Analyst @ From October 2011 to September 2013 (2 years) Events Manager / Supervisor @ ● Recruited, organized and managed 100+ employees for large-venue music festivals including Stage Coach, Coachella, Insomniac events like Electric Daisy Carnival, and HARD Festivals. ● Developed new strategies to decrease payroll costs by more than 50% over previous years organizing volunteer student workers and non-profit organizations. ● Responsible for overall event budget (payroll and expenses), money, sales and inventory of all products. From June 2008 to April 2013 (4 years 11 months) Online Marketing Specialist @ ● Managed SEO including keyword research, website recommendations and audits, and link building strategies. ● Increased search rankings for highly competitive keywords using various marketing strategies including content marketing, guest blog posting / link building, social bookmarking, and article submissions. ● Developed strategy and built long lasting relationships with over 150 home décor bloggers and more than 100 interior designers that resulted in increased brand awareness and search rankings. ● Social media marketing: created, managed and optimized social media campaigns that increased followers. ● Managed email marketing campaigns including content development, design and successful delivery of emails. From August 2010 to September 2011 (1 year 2 months) Online Marketing Specialist @ From July 2010 to September 2011 (1 year 3 months) Customer Service Representative @ ● Led the team to focus on high sales numbers and customer satisfaction with the goals of positive feedback for recurring and referrals / future business. ● Responsible for escalated customer situations in a patient, professional, and courteous manner. ● Co-created operations manual and training program for future customer service trainees and implemented 50+ web email templates for team usage and efficiency. From September 2009 to July 2010 (11 months)

B.S., Psychology @ University of California, San Diego Reyna B. is skilled in: SEO, Social Media Marketing, Link Building, Google Analytics, Social Media, Online Marketing, SEO copywriting, SEM, Web Analytics, Google Webmaster Tools, Web Marketing, Analytics, Google Adwords, Email Marketing, Digital Marketing