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Renee Appert

Director, Brand & Foods Marketing @ Meijer

Director, Brand & Foods Marketing at Meijer

Greater Grand Rapids, Michigan Area

Ranked #223 out of 4,451 for Director, Brand & Foods Marketing in Michigan

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Renee Appert's Email Addresses & Phone Numbers

Renee Appert's Work Experience

Meijer

Director, Brand & Foods Marketing

August 2015 to Present

Meijer

Director of Brand Development

April 2013 to Present

Greater Grand Rapids, Michigan Area

Meijer

Director of E-Commerce Marketing

December 2011 to March 2013

Greater Grand Rapids, Michigan Area

Renee Appert's Education

Yale University - Yale School of Management

Executive Education - Certification Business Perspectives for Creative Leaders

2014 to 2014

Northwestern University

Master of Science (M.S.) Integrated Marketing Communications 3.75

2003 to 2005

Fashion Institute of Technology

B.S. Advertising & Marketing Communications

2001 to 2003

Renee Appert's Professional Skills Radar Chart

Based on our findings, Renee Appert is ...

Reasonable
Strategic
Outgoing

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Based on our findings, Renee Appert is ...

50% Left Brained
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Renee Appert's Estimated Salary Range

About Renee Appert's Current Company

Meijer

Frequently Asked Questions about Renee Appert

What company does Renee Appert work for?

Renee Appert works for Meijer


What is Renee Appert's role at Meijer?

Renee Appert is Director, Brand & Foods Marketing


What is Renee Appert's personal email address?

Renee Appert's personal email address is r****[email protected]


What is Renee Appert's business email address?

Renee Appert's business email address is r****[email protected]


What is Renee Appert's Phone Number?

Renee Appert's phone (313) ***-*282


What industry does Renee Appert work in?

Renee Appert works in the Retail industry.


About Renee Appert

📖 Summary

Renée Appert transforms creative vision into customer action. A polished creative marketing executive with more than a decade of award-winning consumer-centric success, Renée is currently Director of Brand & Food Marketing for Meijer, a multi-channel retailer ranking among the 15 largest privately held companies in the US. At Meijer, she guides business-changing brand strategy and creative campaign integration across online, offline and in-store media. Renée excels in leading her teams to build memorable brand and retail marketing programs, and orchestrating multi-million dollar media campaigns to drive results. She holds both Fortune 200 brand and retail experience and a master’s degree from Northwestern University. She has also recently completed an executive leadership certification from Yale University’s School of Management, understanding how to better fuse business and creative leadership. Renée has directed a large breadth of campaigns on subjects including HIV & AIDS, Black Friday and the holiday season, the comeback of the Maytag Repairman, locally grown produce, beer/wine/spirits, Somalian famine, the LPGA golf tour and more. Renée’s career has evolved through progressive roles including leadership e-commerce marketing at Meijer, digital marketing for Whirlpool Corporation and global marketing for The ONE Campaign (Bono's advocacy organization to end global poverty). She has similarly been responsible with driving innovative cross-channel marketing programs with retailers including Home Depot, Lowes, Sears and Best Buy. Renée develops impassioned, high-energy teams and creative campaigns with analytic rigor, always optimizing for success! Outside the office, Renée smiles when she's enjoying competitive running, cycling or anything fast; hiking and adventure; photography; craft beer and embracing her two unique little dogs.Director, Brand & Foods Marketing @ From August 2015 to Present (5 months) Director of Brand Development @ From April 2013 to Present (2 years 9 months) Greater Grand Rapids, Michigan AreaDirector of E-Commerce Marketing @ • Accountable for setting strategic vision and marketing plan to drive online sales at one of the nation’s 15 largest privately held companies. • Inspired a marketing team of 30+ individuals across multi-channel marketing, creative strategy and execution, online advertising (SEM, SEO, affiliates, social media, email), promotions, analytics, site planning, site monetization and customer care. • Provided focused, optimistic leadership during a time of change management and reorganization to assemble a team of 70+ members poised to transform Meijer’s online business unit to grow profitably. • Lead marketing team in collaboration with merchandising organization to make +X0% improvements in cumulative annual product margin, correct promotional strategy and shipping loses to realize +X000% increase net direct margin improvements and contributed +$XM to bottom line business improvements. • Developed incremental revenue stream equivalent to +X0% of annual sales plan through creating digital co-marketing and website monetization program to align with store-side vendor commitments. • Lead optimization of media campaigns to contribute 90% of all site revenue through online advertising at a marketing investment of 10% to sales. • Versed in financial and website analytics; P&L accountability. • Cultivated noteworthy cross-functional relationships with store marketing and merchandising counterparts to deliver a holistic customer experience across online and offline touch points. • United online media, process and creative execution for Meijer’s first wholly integrated holiday digital marketing campaign. From December 2011 to March 2013 (1 year 4 months) Greater Grand Rapids, Michigan AreaSenior Manager, Marketing @ • Lead marketing campaign development, creative production and media planning for Bono’s campaign to end global poverty. • Drove marketing vision and content through complex international environment to change behavior among ONE members, Congress and world leaders. • Credited with effectively infusing a marketing discipline within the organization and transforming a team to deliver more creative output in five months than had been completed in the prior four years. • Produced rewarding marketing results to impress and extend grant relationships (The Gates Foundation). • Crafted a winning pitch to secure former First Lady Laura Bush to be filmed for an exclusive Mother’s Day PSA. • Assisted in production of ONE’s first original documentary and obtained homepage placement to support it on CNN.com. From December 2010 to December 2011 (1 year 1 month) Senior Manager, Digital Marketing -- Mass Brands (Whirlpool Corporation) @ • Set, led and executed the holistic digital vision for Whirlpool mass brands. Included the development and management of digital marketing materials across websites, trade partner websites, brand stores, digital media, social media, mobile media and CRM practices. • Accountable for planning, campaign integration and measurement of a $XXM digital media investment across three brands. • Pioneered an industry-first digital marketing program with Whirlpool Corporation’s two largest channel partners, driving duress consumers to brand-managed portals within trade websites. • Led a 20+ month project across agencies, technology partners and business units to completely redesign Whirlpool.com onto a new technology platform for U.S. markets. • Developed the first brand social media program for Whirlpool Corporation to increase engagement with Whirlpool brand’s annual cause marketing program with Habitat for Humanity. The result received 13 industry awards and achieved recognition as leading example used by Facebook. • Transformed brand portfolio website metrics by working across mass and premium brands and agencies to modify measurement values resulting in the implementation of new visitor segmented, behaviorally-driven website satisfaction scores across all branded sites. • Introduced mobile marketing to Whirlpool Corporation and Lowe’s to create a compelling new shopping experience for the appliance industry. From May 2008 to December 2010 (2 years 8 months) Senior Manager, Integrated Marketing @ • Member of the three-person team which wrote the historic case to triple Whirlpool Corp.’s 2008 media investment. • Managed the tripled ($XXX million) media spend for print, broadcast, online advertising and XM radio across the Whirlpool Corp. brand portfolio. • Led new trade initiative for $XX million co-branded advertising investment across print and broadcast media From December 2007 to May 2008 (6 months) Manager, Integrated Marketing for Whirlpool Corp. Brand Portfolio (5 bands) @ Responsible for the media planning, execution and integration of print, broadcast and online advertising across the Whirlpool brand portfolio (Whirlpool, Maytag, KitchenAid, Jenn-Air and Amana brands). * Member of the 3-person core team that secured a 3x media investment to radically change Whirlpool Corp.'s go-to-market approach * Defined strategic direction that drove plan development for each brand in tripled media environment * Intimately involved in largest Whirlpool Corp. upfront media buy to date. * Manage creative devleopment and production of current Maytag"Torture Test" TV campaign From March 2007 to December 2007 (10 months) Manager, Key Account Marketing @ * Managed cooperative marketing for the brand portfolio among the company’s largest channel partners (Best Buy, Home Depot, Lowe’s, Sears), leveraging relationships to drive profitable growth through increased SOV and brand market share * Liaison between trade partners, internal constituents and external agencies including channel-specific sales teams, merchandising, co-marketing, brand managers, advertising and media buying agencies and market research teams * Led the marketing management, promotional and trade alignment for “May is Maytag Month,” an orchestrated effort expected to produce the highest volume of Maytag brand sales post-acquisition * Designed and managed the execution of “Whirlpool Building Blocks,” the brand portfolio’s largest PR initiative for 2006 –Whirlpool’s inaugural commitment to a 5-day, 10-house blitz build with Habitat for Humanity * Member of the team which drafted brand target segments & positionings following the Maytag acquisition From May 2006 to May 2007 (1 year 1 month) Whirlpool Brand Marketing Coordinator @ * Managed cooperative marketing between the Whirlpool brand and its largest channel partners * Substantially improved the quality of marketing relationships with Whirlpool brand’s largest channel partner * Created a successful experiential marketing campaign for the Reba McEntire 2007 Tour, sponsored by Whirlpool From January 2006 to May 2006 (5 months) Manager, North America Employee Communications @ From June 2005 to September 2005 (4 months) student @ From 2004 to 2005 (1 year) Executive Education - Certification, Business Perspectives for Creative Leaders @ Yale University - Yale School of Management From 2014 to 2014 Master of Science (M.S.), Integrated Marketing Communications, 3.75 @ Northwestern University From 2003 to 2005 B.S., Advertising & Marketing Communications @ Fashion Institute of Technology From 2001 to 2003 A.S, Fashion Merchandising & Management @ Fashion Institute of Technology From 2000 to 2001 Renee Appert is skilled in: Integrated Marketing, Advertising, Digital Marketing, Online Advertising, Digital Media, Marketing Management, SEO, Market Research, E-commerce, Social Media, Public Relations, Brand Management, Marketing, Creative Direction, Mobile Marketing


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In a nutshell

Renee Appert's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 1 month(s)

Renee Appert's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 75% chance that Renee Appert is seeking for new opportunities

Renee Appert's Social Media Links

www.whirlp... www.maytag... www.lowes....

Renee Appert's Achievements

2012 Who's Who Award in Digital Shoper Marketing

Issued by Path to Purchase Institute · -

2013 Who's Who Award in Digital Shopper Marketing

Issued by Path to Purchase Institute · -

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