Result-driven Marketing Executive with over 17 years of FMCG experience including brand management and strategy, sales and customer marketing. Large experience in leading cross-functional teams for new product development, Ideation projects and Commercialization projects. Passionate about Building Brands. International experience; worked for Developing Markets(Brazil) and has been working for the Developed Markets (EUA, Europe, Australia, NZ and Japan) for the last 14 years (8 years Consumer Goods US market and 6years in Europe). Areas of strength include: Strategic Thinking, Brand Management, Consumer Insights, Innovation, People Management, Analytical Skills, Relationship Management and Global Perspective. Specialties: Global Brand Management, Brand Equity, Advertising, Promotion, P&L Management, Coaching and Developing, Team Work, Leadership, International Business.

Global Senior Director Brand Marketing - Home Cleaning @ Windex, Scrubbing Bubbles, Drano, Pledge, Shout From August 2015 to Present (4 months) Global Senior Director Brand Marketing - Home Cleaning at SC Johnson @ From August 2015 to Present (4 months) Country Manager Netherlands @ Responsible for: P&L management. Deliver year on year country budget financial objectives: GS and NS growth, Control of Trade Spending, Functional and Operating Profit. Market share growth. Successfully building Mr Muscle as a Mega Brand in the Netherlands, via new product launches, channel portfolio strategy and a 360o.plan that includes a digital leg. Launched Mr Muscle Active Capsules, Mr Muscle APC trigger, Mr Muscle Aqua Blue and Aqua Green Toilet, Mr Muscle Fresh Discs with Bleach. Under the Home Fragrance business launched Glade Winter Collection under Affordable Luxuary. Introduced to Food and Drug Channels; "Kiwi Shoe Care" products. Including the new Pink Feminine Line. Building the talent bench in the organization and achieve Great Place to Work (already achieved after 10 months, 93%). Lead and execute a transformation project in the Sales Field team. Manage a team of cross functional players across all functions. From August 2013 to Present (2 years 4 months) NetherlandsMarketing Director Europe, Japan, Australia, NZ and Korea @ Marketing Director in a highly competitive category with big players like P&G, Reckitt Benckiser, Unilever to name a few; responsible for P&L Management of over $1B. and 3 Mega Brands (WC Duck, Mr. Muscle and Pledge). Team management of 13 people. Provided Strategy, Direction, NDP Development and Commercialization for all brands and all countries. Introduced Mr Muscle in Portugal, Germany, Italy, Netherlands, Scandinavia and expanded in the UK, with the introduction of several New Products including a restage of the most popular line; Kitchen and Bathroom Triggers. Won Product of the Year with Duck Fresh Discs in many countries, examples: France and Italy. Worked on the Kiwi Brand acquisition from Sara Lee and the integration in Europe, working close to the Advertising Agency to estabilsh the positioning for the Everyday line and for the Pink Feminine line. From January 2011 to July 2013 (2 years 7 months) Regional Marketing Cat. Manager (Director Level) - EUANJ @ Category Manager for Home Cleaning (Duck Toilet and Bath Brand - Pato Purific) for Europe, Australia, New Zeland and Japan. Developed the new Visual Identity of WC Duck Brand for the SCJ world (Character, Packaging, 360 degree material, including Digital) after extensive work with consumers and different agencies. Integrated the WC Duck Business, relaunching the business in Germany, Switzerland, Austria, Scandinavia and Portugal. Achieved Market share leadership in Europe with the WC Duck brand, with the introduction of one of the most successfull Cleaning products of all time; WC Duck Fresh Discs. Still a major success and sales driver nowadays. Fresh Discs won several awards in several countries around the world. Ideation, Development and 1st commercialization was led by Europe. From July 2009 to January 2011 (1 year 7 months) SwitzerlandMarketing Category Manager (Director Level) - North America Consumer Goods @ Marketing Category Manager for Glade Specialty Products and Glade NPDs Specialty including different Glade Candles and Reeds. Developed together with Business Vice President and other Category Managers (Directors level) the new Worldwide Glade Strategy. Sanctuary was used as the Brand Equity Builder for the whole brand. Led the creation of the new Air Care Central Fragrance Team shifting focus from choosing fragrances based on Business needs to Consumer needs. Estabilished a new process internally and externally ( working with Fragrance Houses) to create a pipeline of winner fragrances to be launched across all key platforms. From the Fragrance Team the Seasonal Idea was reinforced and became the success it is today. Sanctuary Advertising Campaign "Valerie" was chosen as the Glade number 1 Worldwide campaign for the brand. Valerie was rolled our in more than 70 countries. From October 2006 to June 2009 (2 years 9 months) Senior Brand Manager - North America Consumer Goods @ Senior Brand Manager for Glade Candles. Managed the Ideation, Development and Commercialization of the "Jar candle restage, including the positioning, benefit and reasoning for development. Managed the Ideation, Development and Commercialization of the Glade Scented Oil Candles. Product has 9 issued patents and is the only candle in the world that has a delivery system that fasten the development of the melting pool around the wick releasing more fragrance into the air. Product improved the candle fragrance experience as consumers do not need to wait for product to start work and it fills large rooms with fragrance. Named launch of the year for Wal-Mart, department 13 after exceeding all sales and share goals. From February 2004 to October 2006 (2 years 9 months) Associate BM and Brand Manager New Products Home Fragrance Category - North America Consumer Goods @ Brand Manager of Innovation for Home Fragrance Products. Deep consumer understanding leading several Consumer Immersion sections, Brainstorming, Qualitative and Quantitative researches. Assignment included also the steps of Development and Commercialization allowing me to work on several launches from conception to market. From April 2001 to January 2004 (2 years 10 months) Brand Manager Ziploc and Grand Prix @ Marketing Manager. Launched the USA Ziploc Bags, Wraps and Container brand in Brazil (Ziploc is the number 1 Brand in this category in the USA) and in less than 6 months became the number 1 brand in Brazil beating Sanremo. From April 2000 to March 2001 (1 year) Sales Project Manager, Customer Marketing and Category Management @ From August 1997 to April 2000 (2 years 9 months) Marketing Trainee (BAT) @ From 1995 to 1996 (1 year) Quality Intern and Customer Insights @ From September 1994 to December 1995 (1 year 4 months)

MBA, Marketing @ Pontifícia Universidade Católica do Rio de Janeiro From 1997 to 1998 Communications, Advertising and Marketing @ Pontifícia Universidade Católica do Rio de Janeiro From 1991 to 1995 Communications @ University of California, San Diego From 1993 to 1994 High School @ Colegio Santo Inacio From 1983 to 1990 Colegio Chapeuzinho Vermelho From 1976 to 1982 Renata Ferraiolo is skilled in: Brand Equity, Brand Management, Product Development, Customer Insight, FMCG, Cross-functional Team Leadership, Shopper Marketing, P&L Management, Marketing Strategy, Strategy, Competitive Analysis, Product Innovation, Consumer Products, Integrated Marketing, Advertising