Accomplished leader with demonstrated success in the building up of independent media and artists for human rights, community engagement, and individual expression; creation and implementation of national initiatives; and development of integrated organizational strategy focused on achieving goals.
Senior Communications Manager @ Coordinated Communications for Award-Winning Reports and National Conferences
• As profiled on Nightline/MSNBC/CNN/AP and responded to by President Obama & Newt Gingrich, project-managed release of Hillman Prize-winning “Shattered Families” report
• Coordinated launch of multiple research reports & national public education campaigns across email, social media & web platforms, engaging staff, board, press, and partners
• Negotiated partnership and reprint agreements, managing budgets and ensuring brand control, visibility, and audience engagement online and at in-person events
Developed & Managed Brand, Online Marketing, and Communications Strategy
• Key member of re-brand team: developed messaging, products and positioning strategy
• Worked with staff & board to develop brand awareness internally; integrated visual identity & messages into existing material; developed new templates & brand protocols
• Targeting millennials and diverse audience, developed online marketing strategies; streamlined & evolved social media presence; coordinated inaugural email newsletter; managed development of key video products; created sign up & list-building systems
• Audited website and implemented extensive edits; served as site webmaster and developed new media-focused pages and products, working with bi-coastal media team
Evolved Press Relations, News Cycle Engagement, and Media Preparedness
• Tripled press coverage of national conference & reports; pitched & coordinated hundreds of media appearances; prepped executive director and staff for interviews
• Created and implemented media tracking system tailored to organizational need
• Spearheaded internal media training program with on-camera, messaging, strategy From June 2010 to Present (5 years 5 months) Media Strategist, Trainer, and PR Services @ Services include: on-camera spokesperson training, media relations, rapid response communications, online organizing, campaign communications, op-ed writing/editing/pitching, event-based media, media strategy, developing multimedia/online presence, message development, blogging, grant-writing, intensive one-on-one media and leadership training.
Media Training:
* Interview Preparation: training in message development and staying on message, interview practice on-camera with friendly and hostile scenarios, effective interview presentation and techniques
* PR services: pitching, writing/editing, develop and place op-ed articles, rapid response to breaking news/crisis communications, proactive media relations, interview prep, developing multimedia/online presence
* Media Strategy: evaluation of current media presence and development of short- and long-term plan to position someone as thought leader/expert in their fields From June 2010 to Present (5 years 5 months) Program Director @ Directed And Grew Prestigious Media And Leadership Training Program
• Program fellows included: CEOs of million-member orgs and million-dollar grant-making companies; Nobel Prize-winning researcher; award-winning journalists & authors; political pundits; professors from Princeton, UC Berkeley, and Columbia Law School
• Managed advertising and application process; evolved curriculum design, hired consultants, led multiple 6-day training courses, provided post-training support
• Program Fellows featured on CNN, MSNBC, CBS, Fox, Good Morning America, NPR, NY Times, AP, Elle, USA Today, Forbes, Variety, Slate; and hundreds of top-tier media outlets
Created High-Visibility Super Bowl Campaign, Multiple Initiatives, and Media Strategy
• Created & managed major campaigns featured in national press with dozens of national partners
• Managed crisis communications and breaking news moments; developed relationships with media, community members, and partner organizations; grew contact lists
• Created and managed multiple public education, action-oriented campaigns
• Filmed & edited various panels and events, directed and developed new media content
Served as Key Staff During Start Up
• Created communications and administrative infrastructure in dynamic atmosphere; coordinated with board; hired & managed staff & interns; negotiated vendor contracts
• Managed web & email content; created social media presence; managed web redesigns
• Engaged multi-year major donors; established payment systems; facilitated online grassroots fundraising, drafted funder proposals and reports; coordinated events From March 2009 to June 2010 (1 year 4 months) Media Director @ From November 2009 to March 2010 (5 months) Media Manager @ From January 2007 to November 2009 (2 years 11 months) Media Field Strategy Fellow @ • Contributed research, writing, and editing to an online and print training guide; assisted with print production oversight; developed various online educational toolkits
• Conducted national survey of newspaper policy; analyzed results; produced report
• Trained and managed interns in New York and Los Angeles From July 2006 to December 2006 (6 months) Office Assistant @ Coordinated publicity mailings, responded to inquiries, general administrative tasks From January 2002 to May 2002 (5 months) Production Assistant @ PRODUCTIONS:
➢Unsolved Mysteries, Cosgrove/Meurer Productions, Los Angeles, CA
➢Arrest & Trial, Studios USA, Los Angeles, CA
➢An American Girl, Tomorrow Film Corporation, Los Angeles, CA
➢Blessed Art Thou, Yucca St. Productions, Lompoc/Los Angeles, CA From June 1999 to July 2001 (2 years 2 months)
B.A., Mass Communications @ University of California, Berkeley Rebekah Spicuglia is skilled in: Strategic Planning, Public Relations, Strategic Communications, Media Relations, Leadership, Public Speaking, Nonprofits, Training, Fundraising, Event Management, Project Management, Grant Writing, Community Outreach, Social Media, Journalism, Blogging, Social Networking, Newsletters, Strategy, Message Development, Research, Crisis Communications, Editing, Online Advocacy, Publicity, Press Releases
Websites:
http://colorlines.com/,
http://arc.org/,
http://ncpcommunity.com/