An experienced senior-level ecommerce specialist I have worked across multiple international markets and within multiple diverse industries; including financial services, retail, home shopping and education technology. I offer strong, inspiring and innovative leadership abilities with experience managing large professional teams in challenging commercial environments. My experience stretches from managing large web-build, design and launch projects to delivering strong commercial trading results and improved online performance for well-known brands such as www.smile.co.uk, www.laredoute.co.uk, www.empirestores.co.uk and www.co-op.co.uk amongst others. With experience in online trading, ecommerce merchandising, online product management, international ecommerce launch and management, localisation, digital brand management and all aspects of online and offline marketing, I deliver cost efficiencies when managing multi-million pound budgets, and impressive results when budgets are more constrained. With a pragmatic, results-focused and hands-on approach I have a well-established track record of line and cross-functional management in culturally and politically complex international organizations. Specialties: Online trading and managing online commercial performance, online user experience and user journey optimisation, new website concepts, build and launch, end-to-end project management and delivery, management of commercial reporting and ecommerce performance analysis. Online marketing including email marketing programmes and CRM, affiliate marketing, ppc, seo, display, online PR and social media management. Budget management, P&L responsibility, management of organisational change.

Head of eCommerce @ From June 2015 to Present (7 months) Blackburn, United KingdomHead of eCommerce @ From October 2012 to Present (3 years 3 months) Manchester, United KingdomHead of Marketing @ Managing the brand strategy and representation of the brand in the B2B market, I had to lead, develop and motivate a talented marketing team, setting the overall marketing strategy with a large focus on digital performance including mobile and delivering through the small team which required a very hands-on and pragmatic approach. From March 2011 to July 2012 (1 year 5 months) Freelance eCommerce Consultant @ Working as a freelance eCommerce consultant to the Austin Reed Group eCommerce team. Advising on their eCommerce strategy including usability and user experience website audits, and managing a project to assess potential new website platforms. From February 2012 to June 2012 (5 months) London, United KingdomHead of eCommerce & Marketing @ As a member of Promethean's senior leadership team, I was responsible for leading the ecommerce and marketing team for Promethean Planet (www.prometheanplanet.com); Promethean's global online community of over 500,000 educators, available in over 150 countries and 11 languages. From September 2009 to April 2011 (1 year 8 months) Head of E-Commerce @ Responsible for full eCommerce strategy for laredoute.co.uk and vertbaudet.co.uk with full online commercial responsibility. Managing 3 teams who manage all email marketing, website content, technical development, customer experience, online usability and accessability, seo, ppc, affililate campaigns, display ads, online sponsorship and online pr. From February 2008 to August 2009 (1 year 7 months) E-Commerce Manager @ Commercially responsible for online business performance of empirestores.co.uk including all web design and development, web analytics and customer research plus marketing activities such as; ppc, seo, email campaigns, affiliate programme, web 2.0 activity, display campaigns etc. From October 2006 to January 2008 (1 year 4 months) ECommerce Support Manager @ Managed the launch of new eCommerce tools onto a new high-profile international technical platform including gathering and understanding business requirements, managing key project deliverables against tight deadlines and acting as an eCommerce consultant for the business helping them understand how to make the most of the web. From January 2006 to October 2006 (10 months) Web Content Manager @ Managing a large team to manage the websites of www.co-operativebank.co.uk, www.smile.co.uk and www.cis.co.uk. Key duties included website re-structure, re-build and launch, managing online pr and advertising, supporting cross-channel national marketing campaigns and full responsibility for management and execution of all website activity. From April 2003 to January 2006 (2 years 10 months) Marketing Executive @ From 2000 to 2003 (3 years)

2:1, BA (Hons) International Business Studies @ University of Central Lancashire From 1998 to 2001 Rebecca Smith is skilled in: Digital Marketing, SEO, Affiliate Marketing, PPC, Online Marketing, Usability, Email Marketing, E-commerce, Display Advertising, Strategy, Digital Media, Web Analytics, Marketing Strategy, User Experience, Product Management, Management