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Rebecca Churt

Marketing Growth Strategist @ OpenView Venture Partners

VP of Marketing @ Kripalu {{ I’M HIRING! }}

Great Barrington, Massachusetts

Ranked #159 out of 3,176 for Marketing Growth Strategist in Massachusetts

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Rebecca Churt's Email Addresses & Phone Numbers

Rebecca Churt's Work Experience

OpenView Venture Partners

Marketing Growth Strategist

May 2014 to Present

Boston, MA


Head of Inbound Funnel Team

April 2013 to April 2014

Cambridge, MA


SEO Marketing Manager

August 2012 to April 2013

Cambridge, MA

Rebecca Churt's Education

Bryant University

Bachelor of Arts in Business Administration Concentration: International Studies Minor: Women’s Studies

1999 to 2003

Rhode Island School of Design

Design Studio: Web Design Basics

2006 to 2006

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About Rebecca Churt's Current Company

OpenView Venture Partners

OpenView is venture capital firm with a focus on B2B high-growth software, internet, and technology companies. Our portfolio consists of companies like ExactTarget, Expensify, Kareo, Datadog, Socrata, and Pantheon. Much of our success has been driven by our active role in providing our portfolio companies with strategic value-add services in recruiting, marketing and sales support, and market...

Frequently Asked Questions about Rebecca Churt

What company does Rebecca Churt work for?

Rebecca Churt works for OpenView Venture Partners

What is Rebecca Churt's role at OpenView Venture Partners?

Rebecca Churt is Marketing Growth Strategist

What is Rebecca Churt's personal email address?

Rebecca Churt's personal email address is re****[email protected]

What is Rebecca Churt's business email address?

Rebecca Churt's business email address is r****[email protected]

What is Rebecca Churt's Phone Number?

Rebecca Churt's phone (413) ***-*107

What industry does Rebecca Churt work in?

Rebecca Churt works in the Venture Capital & Private Equity industry.

Who are Rebecca Churt's colleagues?

Rebecca Churt's colleagues are Julia French, Ray Crist, and Leslie Jenkins

About Rebecca Churt

📖 Summary

From 2009 to 2014 Rebecca Churt worked at HubSpot, Inc. During her first 3 years of consulting at HubSpot, she focused on reaching and growing a healthy B2B customer market in EMEA. From 2012-2014 she was part of Marketing, SEO, where she grew organic search into one of the largest lead generation channel with thousands of new leads generated each month. She also managed a team of key players focusing on growing the company's database by 12% month over month in support of new business opportunities. Responsibilities ranged from lead generation to blogging and social media marketing to event management to paid and co-marketing. Rebecca has successfully developed and implemented new marketing opportunities for 350+ businesses - from the Fortune 500, to start-ups, and non-profits - serving B2B and B2C industries. Through creative internet marketing campaigns, she has helped those companies improve their brand awareness, customer loyalty, retention rates, increased traffic and leads, reduced overhead and improved ROI. She also maintains a few additional hidden talents on the side, including being a master of inbox zero and being fully bilingual in English and German, her native language. In her spare time she enjoys being a true digital native, self-proclaimed design geek and gourmet chef, managing her own marketing consulting business and nutrition coaching at Specialties: B2B SEO, B2B Marketing, B2B Content, B2B Blogging, B2B Social Media Lead Generation, SEO, PPC, Inbound Marketing, Content Creation, Marketing Speaker, Marketing Keynote Presenter, SEO SpeakerMarketing Growth Strategist @ OpenView is venture capital firm with a focus on B2B high-growth software, internet, and technology companies. Our portfolio consists of companies like ExactTarget, Expensify, Kareo, Datadog, Socrata, and Pantheon. Much of our success has been driven by our active role in providing our portfolio companies with strategic value-add services in recruiting, marketing and sales support, and market research. At OpenView I own content and brand strategy. I also consult OpenView’s portfolio on marketing best practices and content marketing strategy. From May 2014 to Present (1 year 6 months) Boston, MAHead of Inbound Funnel Team @ Marketing Manager - Growth Ops. Team of 7. Accountable for growing the HubSpot database 12% month over month via strategic marketing partnerships, influencer programs, social media, SEO, and other digital channels. Responsible for creating organic and paid demand which will be converted into new sales-ready business opportunities for a team of 200+ Inbound Marketing Sales Specialists. HubSpot is all-in-one marketing software that helps more than 8,000 companies in 45 countries attract leads and convert them into customers. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love and use. Just like HubSpot, her aim is to make happy and successful customers. From April 2013 to April 2014 (1 year 1 month) Cambridge, MASEO Marketing Manager @ • Managed a team of 3 • Drove 30% of all company leads • Own organic search traffic and leads • Manage diversity of keywords • Track branded vs. non-branded keywords • Track updates to on-page SEO • Optimize for keywords that don't rank (well) but should • Optimize for keywords that rank but are not converting (well) • Manage search engine sources • Work with product marketing to generate "topic" pages - pages with high-level, authority content. • Own referral traffic and leads • Publish 10 guest posts per month to build community, influence and new relationships • Work with Co-Marketing on unique SEO related opportunities. • Work with PR to pursue top referring sources and keep press releases and news opportunities optimized. • Manage diversity of referring sources • Publish 1-2 posts per month (on • Manage content for the company • Manage the migration of legacy CMS to new platform for all domains From August 2012 to April 2013 (9 months) Cambridge, MAPrincipal EMEA Inbound Marketing Consultant @ Senior management services team lead for HubSpot EMEA. Building a customer service team of consultants and support staff, while also providing leadership to businesses, primarily located in EMEA, by coordinating and leveraging websites, including the development of strategies, execution of marketing programs, monitoring and analysis of activity against goals. • Consulted more than 350+ customers and delivered more than 1500 hours of consulting, where the average customer reduced their cost per lead by 60%. • Helped customers increase qualified leads by 40% within six months. • Consulted B2B and B2C businesses on best practices of inbound marketing which on average doubled organic traffic. • Contributed to a company-wide increase in retention. Personal customer churn rate below 2%. • Pioneered sales experiments – managing customers and leading product improvement sprints as part of expansion in the international and non-profit markets. • Co-lead HubSpot EMEA’s go-to-market exploratory expeditions while maintaining profitably in more than 50 countries. From August 2009 to August 2012 (3 years 1 month) Cambridge, MAOnline Marketing Manager @ An online marketing and design firm, where I oversaw the planning, development and execution of the company’s and all clients' internet marketing campaigns. • Directed search engine marketing, optimization and pay per click campaigns for more than a dozen companies of various sizes • Managed the company’s website, media, creative materials, and sales promotions • Architected first social media marketing campaigns as part of the company’s deliverables, which included copy writing, networking, and brand management • Helped clients increase reach • Promoted link building campaigns and blogging as part of ongoing operations • Lead monthly website analytics reports on overall site performance and enhancement opportunities • Conducted website audits for new clients, including technical, content, and branding analysis • Initiated revitalization of company website redesign to help increase lead generation • Hired, trained and managed additional marketing team members From 2008 to 2009 (1 year) Boston, MATechnical Account Manager @ As a technical account manager, I worked closely with clients to manage all of their data needs. I performed and supervised project management activities on multiple concurrent accounts and projects to ensure projects stayed on budget and were completed within agreed upon time frames. • Facilitated trainings and meetings to set clients’ project goals, workflows, and business needs • Analyzed, crafted or enhanced documentation for clients’ business processes and strategies • Managed client expectations and ensured that all project specifics were delivered on time and on budget with 100% accuracy • Drove the identification and lead the implementation process for improvements and overall system efficiency • Collaborated with data and direct marketing vendors on behalf of clients to help them measure and enhance marketing performance • Defined and executed data migration plans and finalized product launch for new clients From 2006 to 2008 (2 years) Boston, MADevelopment and Communications Manager @ Integrated new marketing strategies that reduced costs while increasing bottom line revenue and growing the overall donor population. I also administered the fundraising and agency client databases to help analyze data for strategic planning purposes. • Conceptualized creative marketing materials, and direct marketing programs supported by website, mail and e-mail marketing campaigns • Increased mailing list by more than 45% • Managed and defined the website architecture, the weekly informational e-newsletter, and online donation/landing pages • Managed the comprehensive agency-wide annual fundraising campaign – including preparation of materials, organization of events, prospect research, solicitation, follow-up and stewardship • Lent support with relationship management of foundations, corporations, and government partners • Assisted with grant research and project management • Provided grounding statistical research and lead market analysis, including data collection, problem formulation, and data interpretation and presented findings to team, board and potential funders which helped secure funding for a new marketing database • Helped integrate a new web-based client/volunteer database and developed an end-user training manuals From 2005 to 2006 (1 year) Pawtucket, RIMajor Gifts Associate @ Helped manage and execute strategic plan for the cultivation, solicitation and stewardship of donors and prospects, and re-evaluated donor acquisition and renewal strategies on a recurring basis. • Helped manage cash flow of a $500,000 monthly budget. • Worked with a portfolio of 5,500 Federal Club members. • Lead initiatives to enhance database clean up and performance for the ROI Solutions/Revolution database. • Responsible for day-to-day data entry, tracking and analysis. • Coordinated with others on several special projects - Board presentations, team leadership trainings, and summits. • Worked directly with income processing vendors, such as Payment Solutions, Inc. (PSI) and Direct Marketing Processors (DMP). • Served as co-chair of the internship committee and managed team interns, temps. • Managed volunteers at national and local community events. From 2002 to 2005 (3 years) Washington D.C. Metro AreaBachelor of Arts in Business Administration, Concentration: International Studies Minor: Women’s Studies @ Bryant University From 1999 to 2003 Design Studio: Web Design Basics @ Rhode Island School of Design From 2006 to 2006 Rebecca Churt is skilled in: Email Marketing, SEO, Online Marketing, Lead Generation, Inbound Marketing, Social Media Marketing, Web Analytics, SEM, Blogging, Marketing Strategy, Online Advertising, Website Development, Web Design, Content Strategy, Analytics, B2B Marketing, Social Media, SaaS, Integrated Marketing, HubSpot, Marketing Automation, Strategic Partnerships, Direct Marketing, Business Strategy, New Business Development, Market Research, Project Management, Brand Management, Start-ups, International Marketing, Cross-functional Team..., Product Marketing, Google Analytics, Marketing

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In a nutshell

Rebecca Churt's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

1 year(s), 8 month(s)

Rebecca Churt's Willingness to Change Jobs



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