MARKETING INNOVATOR & DIGITAL STRATEGIST P&G trained, customer driven, marketing innovator with a focus on helping organizations take advantage of technologies across platforms & devices in driving revenue growth through operational efficiency and point of interest engagement. Strategic planning to tactical implementation. Key Industry Experience: Food Service, Automotive, Food & Beverage, CPG, Internet, Media & Advertising,

President @ Industry Expertise/ Automotive, CPG, Retail, Financial Services, Healthcare, Pharma, mHealth Initiatives,Real Estate, Food service, Mobile CMO Marketing Technologist Consultancy Branding Content Marketing & Social Media Strategies Mobile Strategy & Project Management CX Customer Experience mHealth Initiatives Analytics Benchmarking Perform Digital UX Experience Measurement & Customer Journey Social Intelligence Research/VOC & NPS Business Development & Growth Initiatives Certified in Miller-Heiman's Client Services Management & Strategic Consulting "Selling" Digital Media, Direct Marketing & Online Marketing From June 2008 to Present (7 years 5 months) CEO & Founder @ Social Media Consumer Activation Agency Social Media Brand Activation Agency (Start-up) Developed Business Model, Branding, IP, Operations & Go-To-Market Strategy Visa International Corporate Social Media AOR $7.2MM (5 Years) Initiated & Negotiated Technology Platform IP & Merger Strategic Partnership/Infogroup & YesMail (NASDAQ: IUSA) Visa Retail Strategic Task Force (ROBO Research Online, Buy Offline) Created Social Media Enterprise Brand Reputation (Net Promoter Score), CRM System, Clients: Visa (Vancouver Olympics), Maybelline, Dutch Boy, Bosch Appliances, P&G From June 2008 to December 2012 (4 years 7 months) SVP, Managing Director, Engagement @ Ranked #1 CPG Promotional Agency by PMA (CPG Promotions, Retail Activation, Shopper Marketing) Built Digital Engagement Strategies Practice (Mobile Apps, Signage, POS, Kiosks)+$5MM Cinema Scene Marketing, an in-theatre Marketing agency, strategic partnership Promotional Marketing Association Mobile & Digital Couponing 2.0 Thought Leadership Whitepaper Clients: Dominos• Nestle Skinny Cow •La Victoria• Safeway • Bel Brands (Laughing Cow) • Coupons.com Valassis/Red Plum FSI From February 2006 to March 2009 (3 years 2 months) EVP, Engagement Technologies @ Launched “Point of Activation” Touch point Marketing Technologies Agency ($3MM) Mobile 1-to-1 Engagement Technologies Expertise: NFC • RFID • QR Codes • Bluetooth • SMS Retail Digital Signage OOH Strategies (Technology+Marketing) POS+OFFERS+CRM Digital Kiosk & Signage Network Strategy/ Land Rover • Toyota • Clear Channel U.S. Patent #7747636 Awarded Location Based POS Service From 2005 to 2006 (1 year) Senior Vice President, Managing Director @ Senior Vice President, Managing Director Client Leadership & Digital Strategies/Ford Premier Automotive Group PAG (Lincoln, Volvo, Jaguar, Land Rover) Responsible for exporting national best in class in bound lead generation programs & systems, OEM web to dealerships Managing Director (P&L) Strategic Planning, Web Development, Engagement Platforms, Operations, New Business, Brand, User Experience, Field Marketing, Search, Digital Marketing Technologies, Performance Analytics Digital Marketing Strategies/Lincoln ($7MM), Jaguar, Land Rover ($7MM), Volvo, Sony ($2MM) Managed/LMDA Lincoln Mercury Dealers Association Client Relationship (Digital) Lincoln Navigator Launch Brand Team: Landor, Young & Rubicam Y&R, Dealer Council Noted by Internet Advertising Bureau (IAB) Age Best Practices Media & Advertising Strategy Ford Premier Brands Worldwide Strategy Summit Participant (only non-Ford employee) New Business: Leadership of the Land Rover Global Business WPP Team/Secured 3 Year Contract $17MM Launched Land Rover 1st Global CMS Driven Corporate Website Improved Operational efficiency by implementing cross functional team development process Automotive Industry’s 1st/ OEM Customer Configurator with Real-Time Dealer Inventory Availability From February 2000 to January 2005 (5 years) VP, Strategic Marketing @ Online Auction E-Commerce Platform Startup Developed Digital Media Plan, Achieving ComScore Ranking of Top 250 in 3 Months Strategic Responsibility All Marketing Functions Achieved New Incremental $2MM Revenue in 6 Months VC Road Show with CEO/Legg Mason Increased company valuation, acquired by (NASDAQ: INSP InfoSpace) From 1998 to 2000 (2 years) CMO & Board Member @ International Retail Music Accessories Business • P&L • 82 Countries • 300 Employees Improved Global Market share by 5% & Net Margins +2.6% Negotiation B2B, Distribution and Retail Agreements/Yamaha Re-Branded Premium Product Line Handled Celebrity Musician Endorsements Implemented Robust Design Taguchi in Product Development Process, "Go-to-Market" Timeline accelerated Key Account Responsibility: Guitar Center, Yamaha Stores, VH-1 "Save the Music" Program Economic Value Added (EVA) Financial Model Integration into Account Business Planning Process Developed Marketing Plan and Launched E-commerce Channel From 1996 to 1998 (2 years) Vice President, CPG Promotions Theatrical @ CPG based promotional program management, partnerships & agreements, all classes of trade From 1995 to 1996 (1 year) National Sales & Marketing Director @ Strategic Growth$120MM to $200MM P&L Management of 5 Operating Units Sales and Marketing Functional Responsibility C-Level Client Management Responsibility: Pizza Hut, General Mills, Brinker, Marriott From 1993 to 1995 (2 years) Market Manager & National Account Director (NYC), Strategic Planning (ATL HQ) @ Coca-Cola USA National Accounts General Marketing Manager Strategic Planning Assignment. Business Models, Financial P&L, Marketing Programs Coca-Cola USA Strategic Account Management Training Program Miller-Heiman’s Large Account & Consulting Engagement Process Client CxO Partnerships Best Practices Guidelines From July 1988 to September 1993 (5 years 3 months) Manhattan, NYCDistrict Business Leader @ District Business Leader Field Brand Marketing, Account Executive 3 Promotions in 5 years Special Assignments/Campus Recruiting/TCU & Notre Dame From May 1983 to June 1988 (5 years 2 months)

BBA, Marketing, Computer Science, TCU Scholar Distinction @ Texas Christian University Randolph Price is skilled in: Digital Marketing, Analytics, Thought Leadership, New Business Development, Interactive Marketing, Social Media Marketing, Digital Strategy, Mobile Marketing, Direct Marketing, Web Analytics, Online Marketing, Marketing Communications, Multi-channel Marketing, Lead Generation, Online Advertising, Brand Architecture, Web Development, Strategic Planning, Start-ups, Problem Solving, Automotive, Google Analytics, Business Analysis, Business Development, Business Strategy, Social Intelligence, Key Account Management, Client Development, Social Media, SEM, PPC, SEO, Mobile Applications, Marketing, Advertising, Competitive Analysis, Marketing Strategy, CRM, E-commerce, Mobile Devices, Entrepreneurship, SaaS, B2B, Email Marketing, User Experience, Strategic Partnerships, Go-to-market Strategy, Leadership, Customer Insight, Integrated Marketing