Forward-thinking leader with deep expertise in delivering successful brand experiences and engagement throughout the customer life cycle. Champion and developer of digital innovations that have transformed the way we interact with customers. These products and services include: • New Merchant Site for American Express accepting merchants • Redesign of OPEN Forum – a key social site for Amex’s small business community • Go Social – self servicing tool for merchant offers Creator of digital content strategy and distribution. Leader of super-sized marketing programs such as Small Business Saturday. A natural leader known for directing the cross-organizational teams (marketers, product owners, advertising agencies, designers, engineers, operations managers) critical to the success of complex initiatives. Builder of strong customer-centric teams where members are encouraged to think creatively and overcome barriers to drive results.

VP, Brand Strategy and Innovation @ From March 2013 to Present (2 years 9 months) Greater New York City AreaVP, Digital Communities and Usability @ From March 2012 to March 2013 (1 year 1 month) Greater New York City AreaVP, Global Merchant Interactive @ From August 2010 to March 2012 (1 year 8 months) Greater New York City AreaDirector, Merchant Marketing @ From 1999 to August 2010 (11 years) Greater New York City AreaAssistant Vice President @ From 1986 to 1988 (2 years)

Bachelor's degree, English and Political Science @ Tufts University Randi Schochet is skilled in: Customer Experience, Digital Marketing, Loyalty Marketing, Customer Acquisition, Segmentation, Strategic Partnerships, Direct Marketing, Credit Cards, Marketing Strategy, CRM, Strategy, Marketing, Analytics, Interactive Marketing, Integrated Marketing, Business Development, Multi-channel Marketing, Management, Digital Strategy