Randi Rievman's Email & Phone Number

💼 Past Experience

Senior Marketing Director, Women's Health at Exeltis from December 2018 to January 2020 (1 year 2 months) in Florham Park, NJ.Product Manager and Senior Product Manager at Wyeth Consumer Healthcare from June 2001 to March 2008 (6 years 10 months).Responsible for base brand marketing of Robitussin, Dimetapp and Advil brands as well as innovations in Respiratory business unit.Assistant Product Manager at Johnson & Johnson from August 1998 to June 2001 (2 years 11 months).Responsible for base business advertising, consumer promotion, public relations, trade initiatives, packaging development, forecast management and new product development.Marketing Director at Merck Consumer Care from April 2013 to October 2014 (1 year 7 months) in Summit, NJ.-Managed $300mm portfolio of 4 products, including launch of new Oxytrol for Women Rx to OTC switch, Miralax, Zegerid and Correctol franchises. Led a team of 6 people. Developed marketing, sales, professional, public relations, managed care strategies and communications for Oxytrol For Women with brand team and agency partners.Continuing to aggressivelyreshape plan, consumer target and communication to motivate greater consumer interest. This includes development of 2 new TV commercials in 2014.Supervised and coached Miralax staff through development of new claims and new TV creative with higher order benefit which is driving +10% growth trends.Guided Miralax team through retention programs to reduce migration to private label, including improved larger size packaging and new offerings for Club customers. Actively coached, mentored and developed junior marketers through managerial relationships, mentor programs and leading on campus recruiting efforts.Associate Director at Merck Consumer Care from November 2011 to April 2013 (1 year 6 months) in Summit, NJ.- Led launch of Oxytrol For Women, a first-in-class overactive bladder product. Co-led 6 month global rapid results initiative on contraceptive business in China. led marketing assessment of key business development activities for consumer division.Proactively collaborated with the Rx-to-OTC switch team on advisory committee meeting and gaining first pass approval.Developed and gained internal and external support of marketing, sales and supply strategy.Developed an understanding of Chinese contraceptive market dynamics and co-led extensive global team to a new positioning territory with support of 6 new products, 4 new services and 2 new claims to drive category and brand growth. Collaborated with Business Development and senior team on marketing assessment of 2 acquisition opportunities. Senior Product Manager at Merck Consumer Care from January 2011 to November 2011 (11 months).- Responsible for profit delivery, strategic positioning, new product development, marketing execution and people development in $150mm business. Managed 3 people.Developed a Lotrimin claims, packaging and new product strategy to increase the efficacy perception of Lotrimin Ultra and differentiation versus Private Label. Developed a first aid expansion and therapeutic skincare strategy for Lotrimin expansion

🎓 Education

Randi Rievman has a Bachelors degree in Political Science from the University of California, Santa Barbara. Randi Rievman also has a Master of Business Administration from Columbia Business School from1996 to 1998. Randi Rievman is currently a research associate at Google. Randi Rievman is also a certified Social Worker and she has worked as a social worker for the last seventeen years.

💡 Technical & Interpersonal Skills

I have many years of experience in the marketing and sales field. I have a proven track record of success in reviveting products after Recall, developing winning strategies for business growth, and leading teams of sales reps through challenging marketing efforts. I am also a skilled problem solver, able to come up with creative solutions to tough sales challenges.