Rajarshi Ray's Email

14+ years of experience across various stages of the User Centered Design Process and interaction design best practices designing simple solutions to complex business problems that satisfy user needs and goals Proven ability to collaborate with multidisciplinary teams of business partners, fellow designers, program managers and developers and deliver top-notch designs for websites and applications across diverse platforms and devices bringing in tangible results in the form of higher revenue and profitability, increased traffic and improved customer satisfaction. Passionate advocate of end user with attention to detail, strong analytical, problem solving, communication and presentation skills and considerable experience in articulating design stories to business stakeholders and senior level executives Motivated and self-directed team player with 5+ years of experience with leading / coordinating geographically distributed teams. Key skills: Concept sketches, user scenarios, information hierarchies, navigation models, task flows, wireframes, visual comps, redlines, style guides and design specifications, prototyping and UX Development (including Responsive Design) with HTML, CSS, jQuery, Angular JS, Flash ActionScript and MXML

Lead UX Designer @ Collaborate closely with the business analysts and UX researchers to understand business requirements and user needs to deliver information hierarchies, process flows, interaction designs and wireframes for the desktop and mobile versions of the AT&T Premier (B2B) portal. Most recently designed the iPhone 6 shopping experience on the desktop and mobile versions of AT&T Premier Online Store – the improved experience expanded to 3 new order categories and contributed a significant portion of Apple’s “record number of preorders overnight” for iPhone 6 and iPhone 6 Plus. Worked on high visibility projects including Shared Upgrade, Mobile Share and AT&T Next design improvements which led to “50% increase in selection of AT&T Next online, 85% increase to online plan changes and over 100% increase in online conversions to Mobile Share”. From May 2013 to Present (2 years 8 months) Co-founder, Product Designer @ Defined the user experience and product design from concept to finish for www.barkloudly.com – a website involve the dog-lover community to help out the animals in shelters and rescue centers. Coded the entire front-end (HTML / CSS / jQuery) for the responsive site and passed on to the developers for hooking up with the back-end. Launched the Beta version of the site in Fall 2012 and the final version in Summer 2014. The site experienced almost 200% rise in user registration after the launch of the final version. From January 2012 to August 2014 (2 years 8 months) UI/UX Designer @ Served as the sole designer collaborating closely with product stakeholders, program management and subject matter experts on the new and enhanced feature requirements to deliver wireframes, visual comps, redlines and style guides for the company’s largest and most complex web-based enterprise application. Major contributions included re-defining information architecture, navigation enhancements and new features like standard based grading, global content search, mastery scales and personalized learning. Designed and delivered the entirely re-branded version of the product for Houghton Mifflin Harcourt, the biggest client for the organization that accounted for about 60% of org’s revenue for 2011 and 2012 Conducted user research and analysis to define target user segments, create personas & user scenarios, designed the visual mocks and presented the design story to the senior leadership for iPad app of the existing desktop-based solution Championed user centered design approach to solving design problems by iterating over wireframes and incorporating quick user testing through paper and low fidelity prototypes. From February 2011 to May 2013 (2 years 4 months) Senior Technical Lead (Flash) @ Collaborated with business solution managers and client agencies and coordinated with distributed teams from India and China in designing / developing flash-based marketing websites for leading clients of the MSN Solution Engineering Team Extensive experience with designing the architecture / framework for the ActionScript / MXML based Flash components, coding major / complex features (like coverflows and carousels) and reviewing / testing codes delivered by offshore developers for quality and performance. The Flash components were rendered using dynamic XML feeds from a back-end CMS. From October 2006 to March 2011 (4 years 6 months) Senior Web Designer @ Created wireframes, visual comps, design assets, design specifications, HTML / CSS / JavaScript codes and handed them to the development teams Led the design team at the company’s Kolkata division during 2004 – 2005, expanding it by 60%, managed resource allocation and recruitment / induction of new resources From February 2004 to October 2006 (2 years 9 months) Kolkata Area, IndiaLead Multimedia Developer @ Led the multimedia development division from inception, worked hands-on with the team for planning, design and development of Interactive Computer Based Tutorials and websites From August 2002 to February 2004 (1 year 7 months) Kolkata Area, India

MBA, Information & Systems Management @ Jadavpur University From 2001 to 2003 BA, Economics, Mathematics, Statistics @ Jadavpur University From 1996 to 1999 Rajarshi Ray is skilled in: User Experience, Information Architecture, Interaction Design, Usability, Flash, Web Design, JavaScript, HTML, User-centered Design, ActionScript, HTML 5, Wireframes, Web Applications, Visual Design, User Scenarios