CEO at SO1.ai - Segment of One
Berlin, Berlin, Germany
Entrepreneur who believes in disrupting the consumer goods world by algorithmic intelligence.CEO @ So1 offers a whole new promotional channel for the consumer goods industry. This channel enables manufacturers and retailers to reach consumers with individualized price promotions while simultaneously achieving significantly higher ROIs than previously possibly. The underlying technology, the So1 Engine, uses cutting-edge econometric methods...
Entrepreneur who believes in disrupting the consumer goods world by algorithmic intelligence.CEO @ So1 offers a whole new promotional channel for the consumer goods industry. This channel enables manufacturers and retailers to reach consumers with individualized price promotions while simultaneously achieving significantly higher ROIs than previously possibly. The underlying technology, the So1 Engine, uses cutting-edge econometric methods to precisely calculate the price reduction required to move consumers to change brands or retailers. So1 promotions are delivered via popular mobile applications and digital printing technology. The founders of So1, Raimund Bau and Sebastian Gabel, established the company in 2012, after their work together as consultants supporting numerous consumer goods manufacturers with mathematical models in pricing and budget allocation projects. The So1 Team includes leading marketing scientists, IT experts as well as former executives from the consumer goods industry. From March 2012 to Present (3 years 10 months) CEO @ brand.cision was founded in 2010 as a university spin-off and implements state-of-the-art scientific marketing mix modelling in FMCG. Since then brand.cision has had a unique track record in supporting CEOs and CMOs to increase their marketing ROI on average by 36% and support strategic marketing decisions such as price increases or budget allocation. brand.cision was succesfully sold to a Analyx 2013. From October 2010 to June 2013 (2 years 9 months) Brand Managment Persil @ From October 2008 to March 2010 (1 year 6 months) Market Researcher @ From September 2006 to September 2008 (2 years 1 month) Master of Business Administration (MBA) @ RWTH Aachen From 2001 to 2006 Raimund Bau is skilled in: Summation, Subtraction, Multiplication, Reading, Marketing, Unternehmensstrategie, Entrepreneurship, Start-ups, Wettbewerbsanalyse, Strategisches Management, Unternehmertum, Market Research, Unternehmensführung, Produktmanagement, Marketingstrategie
So1 offers a whole new promotional channel for the consumer goods industry. This channel enables manufacturers and retailers to reach consumers with individualized price promotions while simultaneously achieving significantly higher ROIs than previously possibly. The underlying technology, the So1 Engine, uses cutting-edge econometric methods to precisely calculate the price reduction required to move consumers to change brands... So1 offers a whole new promotional channel for the consumer goods industry. This channel enables manufacturers and retailers to reach consumers with individualized price promotions while simultaneously achieving significantly higher ROIs than previously possibly. The underlying technology, the So1 Engine, uses cutting-edge econometric methods to precisely calculate the price reduction required to move consumers to change brands or retailers. So1 promotions are delivered via popular mobile applications and digital printing technology. The founders of So1, Raimund Bau and Sebastian Gabel, established the company in 2012, after their work together as consultants supporting numerous consumer goods manufacturers with mathematical models in pricing and budget allocation projects. The So1 Team includes leading marketing scientists, IT experts as well as former executives from the consumer goods industry.
What company does Raimund Bau work for?
Raimund Bau works for So1 GmbH
What is Raimund Bau's role at So1 GmbH?
Raimund Bau is CEO
What industry does Raimund Bau work in?
Raimund Bau works in the Retail industry.
Who are Raimund Bau's colleagues?
Raimund Bau's colleagues are Steve Taylor, Lorna Dunne, Amie Panethiere, Kurt Nelson, Mariano Galindo, Pablo Vera Prendes, Ruben Gonzalez, Patricio Cauduro Amaya, Fabrice Orrier, and Juan Francisco López Eguiluz
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Raimund Bau's Social Media Links
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