Image of Rafael Espesani

Rafael Espesani

Axe/Lynx Senior Assistant Global Brand Manager @ Unilever

Axe/Lynx Global Assistant Brand Manager at Unilever UK

London, United Kingdom

Ranked #1,113 out of 22,260 for Axe/Lynx Senior Assistant Global Brand Manager in United States

Section title

Rafael Espesani's Email Addresses & Phone Numbers

Rafael Espesani's Work Experience

Unilever

Axe/Lynx Senior Assistant Global Brand Manager

June 2014 to Present

London, United Kingdom

Unilever

Assistant Brand Manager - Wall's

January 2012 to June 2014

São Paulo Area, Brazil

Unilever

Assistant Brand Building Manager - Personal Care

January 2010 to January 2012

São Paulo Area, Brazil

Rafael Espesani's Education

Universidade de São Paulo

Master's degree Marketing

2013 to 2014

ESPM - Escola Superior de Propaganda e Marketing

Branding

2011 to 2011

Universidade Presbiteriana Mackenzie

Bachelor of Business Administration (B.B.A.) Business

2007 to 2010

Rafael Espesani's Professional Skills Radar Chart

Based on our findings, Rafael Espesani is ...

Understanding
Verbal
Detail-oriented

What's on Rafael Espesani's mind?

Based on our findings, Rafael Espesani is ...

52% Left Brained
48% Right Brained

Rafael Espesani's Estimated Salary Range

About Rafael Espesani's Current Company

Unilever

• Responsible for AXE/Lynx brand globally, one of the biggest Deodorant brands in the world; • Complex projects management for all regions across the globe with multi-functional team • Development of full product mix, from concept to final delivery to markets to deploy; • Stakeholder management including regional and local teams • Leadership of multi-agency teams to...

Frequently Asked Questions about Rafael Espesani

What company does Rafael Espesani work for?

Rafael Espesani works for Unilever


What is Rafael Espesani's role at Unilever?

Rafael Espesani is Axe/Lynx Senior Assistant Global Brand Manager


What is Rafael Espesani's personal email address?

Rafael Espesani's personal email address is r****[email protected]


What is Rafael Espesani's business email address?

Rafael Espesani's business email addresses are not available


What is Rafael Espesani's Phone Number?

Rafael Espesani's phone +44 ** **** *196


What industry does Rafael Espesani work in?

Rafael Espesani works in the Consumer Goods industry.


About Rafael Espesani

📖 Summary

Axe/Lynx Senior Assistant Global Brand Manager @ • Responsible for AXE/Lynx brand globally, one of the biggest Deodorant brands in the world; • Complex projects management for all regions across the globe with multi-functional team • Development of full product mix, from concept to final delivery to markets to deploy; • Stakeholder management including regional and local teams • Leadership of multi-agency teams to support innovation projects in developing packaging design, communication assets and activations • Implementation of new digital strategies and medias with constant contact with main global players (Facebook, Google) • Contribution to strategic brand development supporting Brand Director and vice-president • Budget management for advertising and production From June 2014 to Present (1 year 7 months) London, United KingdomAssistant Brand Manager - Wall's @ • Responsible for Kibon (Wall’s), global ice cream brand, in Latin America and Mexico; • Development of new products for region, working closely with local country partners in Latin America to deliver full product mix to the markets on time & in-full; • Innovations project leader, managing timelines and deliverables, including business case and elements of the 6P mix; • Development of communication and advertising plan for “Classics” platform, biggest impulse platform in Latin America; • Creation and implementation of short and long-term Innovations Roadmap; • Key supporting role to the Brand Manager and Director in developing brand vision plan and strategy; • Management of brands equity; • Analysis of P&L to achieve category and company targets; • Evaluation of competitive & market trends; • Lead Operations, Supply Chain, Sales, Finance, R&D and Legal to deliver launch mixes in Latin America that support the larger ice cream category strategy; • Track and maintain budget financial targets, including advertising and promotion • Development of Masterbrand visibility materials strategic plan and execution for all region From January 2012 to June 2014 (2 years 6 months) São Paulo Area, BrazilAssistant Brand Building Manager - Personal Care @ • Collaborated with the sales force on the development and execution of local programs to ensure brand strategy alignment on some of the biggest personal care global brands - Dove, Seda (Sunsilk) and Clear; • Collaborated with brand marketing on the re-launch of Dove, biggest launch in Brazil personal care business; • Managed and directed agency partners in the development and implementation of consumer communications & programming including: POS, digital, CRM, and coupons; • Briefed creative agencies and suppliers; • Developed promotional packs according to the channel’s strategy; • Managed €25MM annual budget, presenting monthly report to the Director manager; • Responsible for tracking innovations project regarding trade and shopper issues; • Art development for ads and tabloids; From January 2010 to January 2012 (2 years 1 month) São Paulo Area, BrazilSenior Customer Support Analyst @ • Responsible for weekly cash flow forecast • Management of customers payments • Negotiation of pending debts • Preparation of financial reports to international managements • Focal contact with bank institutions • Represent of International Accounts receivable team • Support to audit teams From February 2009 to January 2010 (1 year) São Paulo Area, BrazilVendor Support Specialist - LatAm @ • Creation and training of Accounts Payable Procedures • Process Auditing, through walkthrough and mapping in order to identify deficiencies and work on issues which might have been developed and improved • Invoice Auditing, to ensure all payments had been properly made • Latin America Accounts Reconciliation • Development and implementation of Vendor Coding procedures From February 2008 to January 2009 (1 year) Cast Member @ Winter Program, working at Epcot Center Theme Park From November 2007 to February 2008 (4 months) Administrative Assistant @ From June 2007 to November 2007 (6 months) Master's degree, Marketing @ Universidade de São Paulo From 2013 to 2014 Branding @ ESPM - Escola Superior de Propaganda e Marketing From 2011 to 2011 Bachelor of Business Administration (B.B.A.), Business @ Universidade Presbiteriana Mackenzie From 2007 to 2010 Rafael Espesani is skilled in: Trade Marketing, SAP, Team Leadership, Teamwork, Marketing Strategy, Pricing, Marketing, Competitive Analysis, Logistics, Product Development, Portuguese, Project Management, Business Strategy, Strategy, CRM


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In a nutshell

Rafael Espesani's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

1 year(s), 3 month(s)

Rafael Espesani's Willingness to Change Jobs

Unlikely

Likely

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