Doctor of Philosophy (Ph.D.) & Masters of Arts (M.A.) @
University of Cincinnati
Rafael Alcaraz is the Chief Analytics and Science Officer at Aspire Ventures. He manages and mentors the Aspire Science team needed to achieve Aspire Venture’s vision to build companies that solve the world’s greatest problems using Cloud computing, Machine Learning, Semantic Analytics, Big Data Visualization, and Mobile technologies. Oversees the design and technical road map for Aspire
Rafael Alcaraz is the Chief Analytics and Science Officer at Aspire Ventures. He manages and mentors the Aspire Science team needed to achieve Aspire Venture’s vision to build companies that solve the world’s greatest problems using Cloud computing, Machine Learning, Semantic Analytics, Big Data Visualization, and Mobile technologies. Oversees the design and technical road map for Aspire Machine Learning tools. Provides the needed Science leadership and support for Ventures at all phases of Venture development.
He is an active member of the marketing and statistical community representing the company’s best interests in associations like the ARF, AMA, and MASB.
Dr. Alcaraz studied economics at the Universidad Autónoma de Nuevo Leon in his native Mexico and in conjunction with ASU- W. P. Carey School of Business earned his B.S. in 1995. He then pursued his graduate education at the University of Cincinnati where he obtained an M.S., in 1998 and a Ph.D., in 2000 with specialties in Econometrics, Industrial Organization, and International Trade. He has worked as a consultant and on the client side (in the USA and Mexico) for over twenty years across multiple industries ranging from Academics, Government, Financial, Banking, Pharmaceuticals, Retail, and CPG. Specifically, he has worked on providing strategic and tactical solutions to marketing problems such as Big Data, CRM, MMM, ROI performance and understanding consumer’s choice and brand equity. Put Digital measurement on the map for The Hershey Company and one of his most recent successful achievements has been the development of an actionable analytical construct that enables the ROI measurement of Digital, Traditional Media, Pricing & Promotions.
Specialties: Big Data, Supply, Machine learning, HR, MMM (consumer, shopper insights, category management, sales, syndicated data), Forecasting, Pricing, Strategy, Digital and Brand PR ROI.
Chief Analytics and Science Officer @ From September 2015 to Present (2 months) Lancaster, Pennsylvania AreaChief Analytics and Science Officer @ From September 2015 to Present (2 months) VP, Head of Global Advanced Analytics, HR and Insights Driven Supply Chain Analytics @ From February 2014 to August 2015 (1 year 7 months) Hershey, PAVice President, Head of Global Advanced Analytics, Digital Media and Strategic Foresight @ From January 2011 to December 2013 (3 years) Hershey PAVice President, Head of Global Advanced Analytics @ From February 2011 to December 2011 (11 months) Director Global Advanced Analytics @ From October 2008 to February 2011 (2 years 5 months) MBI Trade and Analytic Services @ From July 2007 to October 2008 (1 year 4 months) Strategic Modeling Manager @ From October 2006 to June 2007 (9 months) Business Analysis Manager Trademark @ From November 2005 to October 2006 (1 year) Director of Client Services @ From November 2004 to October 2005 (1 year) Director of Client Solutions-Procter & Gamble Account @ From January 2002 to November 2004 (2 years 11 months) GM @ From March 2000 to December 2001 (1 year 10 months) Cincinnati Area
Executive Education, Marketing, Strategy @ University of Pennsylvania - The Wharton School From 2013 to 2013 Doctor of Philosophy (Ph.D.) & Masters of Arts (M.A.), Econometrics, Quantitative Applied Economics, Industrial organization, & International Trade @ University of Cincinnati From 1995 to 2000 B.S., Economics @ UANL-Monterrey-Arizona State University, W. P. Carey School of Business From 1990 to 1995 Rafael Alcaraz is skilled in: Advanced Pricing, Marketing ROI, Advanced Analytics, Shopper Marketing, Pricing, Category Management, Forecasting, Consumer Insights, Brand Equity, Segmentation, Market Research, P&L Management, Customer Insight, Analytics, Big Data, Cross-functional Team..., Brand Management, ROMI, Sales, Marketing Research, Management, Analysis, Strategy, CRM, FMCG, Pricing Strategy, Marketing, Leadership, Consumer Products, Competitive Analysis, Marketing Strategy, Market Analysis, Integrated Marketing, Strategic Planning, Marketing Management, Product Development, Retail
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