I'm currently seeking a role where I can put my love of digital marketing strategy, data and creative content to use. I'm passionate about marketing and thrive under the challenges of working at a start-up.
Email Marketing Specialist @ From August 2015 to Present (3 months) Marketing Manager @ I oversaw all marketing activities- tailoring projects and strategies around increasing sales and improving presence and engagement of our young brand.
Managed Digital Marketing Strategy
-Developed and executed Q4 and Q1 Digital Marketing Strategies, resulting in multichannel sales growth
-Managed relationships with media specialist and SEM agency to meet sales goals and constantly optimize campaigns while adhering to monthly budgets
-Tracked attribution and various KPI's using Google Analytics, DoubleClick and other platforms to create reporting for executive team and Board of Directors
-Worked with front end developers to optimize website flow and landing pages to increase conversion rate
Email Campaigns
-Generated promotional emails, customer monthly newsletters, and email announcements with an average 40% open rate and 20% CTR
-Researched and executed an abandoned cart email campaign through Magento, which resulted in 30% recovered revenue
PR, Blog, and Social Media
-Created content for blog with the goal of customer communication, engagement, and improved SEO
-Managed all social media platforms to engage consumer and business audience resulting in an increase of follower and post engagement
-Managed all reporter relations and handled press for IFTTT partnership announcement From January 2015 to April 2015 (4 months) Marketing Coordinator @ Organized and executed SNUPI's presence at both large scale industry events (CEDIA, Engadget Expand, PepCom) and local community events.
Worked on special projects for social/digital campaigns, business development leads, customer service, and improving WallyHome's user interface. From June 2014 to December 2014 (7 months) Greater Seattle AreaMarketing and Public Relations Intern @ - Managed strategic content and promotion for Rover.com Blog- increasing traffic and SEO rankings
- Assisted with strategy and execution of Marketing programs and email outreach which leveraged the sales momentum of peak seasons
- Wrote copy for widely distributed communications and promotional materials to establish brand voice and customer engagement From June 2013 to December 2013 (7 months) Seattle, WACommunity Outreach/ Marketing Intern @ -Creating an outreach strategy for the month long festival to promote specific SIFF events and brand awareness by selecting community groups and events to partner with and coordinating other promotional efforts, often through social media platforms
-Creating and executing multi-regional distribution strategies of fliers and other promotional materials
-Fostering relationships and creating promotional partnerships with local businesses, community groups, schools and event committees
-Managing these large scale projects while prioritizing and addressing other administrative work From January 2013 to June 2013 (6 months) Greater Seattle AreaFielder @ -Executing of day-of-game marketing, including interactive fan-based activities
-Organizing of promotional material distribution, other administrative work
-Working with and managing a team of 4-7 child care providers to care for, feed and organize activities for groups of up to 20 children ages 3 months to 11 years From 2008 to 2013 (5 years)
Bachelor of Business Administration (B.B.A.), Marketing @ University of Washington From 2010 to 2014 Rachel Hilburn is skilled in: Marketing, Email Marketing, WordPress, Google Analytics, Blogging, Social Media, Event Planning, DoubleClick, Microsoft Excel, Basic HTML, PowerPoint, MySQL, Microsoft Office