Portfolio: rachelbailin.com
I'm an accomplished product manager with full stack developer experience.For more than 6 years, I have been driving products from concept to market for startups and digital agencies.
I am organized, persistent, growth-focused, and creative. I enjoy building great products and communicating across teams in a fast-paced setting. As a PM I typically take responsibility for more than just scrum and developer communication, also contributing to UX research, user analytics, wireframes, business review, budgeting, product roadmap, and more.
Before I got into development, I studied poetry at the University of Iowa. I moved to Los Angeles in 2009 to start Farmscape, where I helped a small team of cofounders grow an organic gardening venture into the largest urban farming company in California. When I’m not managing products, I like to run ultramarathons. I spend most weekends training in the mountains.
SKILLS
DEVELOPMENT: Ruby Rails, JavaScript. jQuery, AngularJS, HTML5, CSS3, SASS, Agile, Microsoft Office, Adobe Creative Suite, API Building Manage & Integration, SQL Database
PRODUCT MANAGEMENT: Asana, Base Camp, JIRA, Pivotal Tracker, Optimizely, Confluence, Wireframing, Balsamiq, Omnigaffle, Lucid Chart, Product Roadmap, Product Marketing Strategy, InvisionApp, UX/UI, Analytic Driven Product Opportunities, Agile, SCRUM Master,
MARKETING: Mixpanel, RJ Metrics, Cision, Public Relations, Email Marketing, Flurry, Tweetdeck
Technical Product Manager @ •Bridged Engineering & Marketing departments by coordinating efforts for the 2015 Grammy Show
•Wireframed & wrote requirements for Hyundai paid media campaign GrammyAmplifier.com
•Compiled data about users & implemented analytics tracking
•Managed Grammy API project & preformed regression testing
•Worked on iOS, Android platforms to redesign the mobile app
•Managed workflow in JIRA, Github, Basecamp & Invision App
•Implemented Agile systems From July 2014 to Present (1 year 6 months) Product Manager @ • Built out Email Drip Campaign/Customer Lifecycle
•Gathered, analyzed, & reported key metrics on product performance
•Defined & drove a team to product roadmap while delivering features on time
•Optimized product with A/B testing & synchronized teams for successful launches
• Research and quantify value of new product opportunities
• Produce clear & concise product roadmap(s), requirement specifications & wireframes
• Use analytics (RJ Metrics, SQL, Excel, Mixpanel) to make well-informed, timely product decisions
•Crafted Agile systems for the engineering team From April 2014 to July 2014 (4 months) Greater Los Angeles AreaFull-Stack Developer @ • Built web applications from initial wireframes to final product using agile development & SCRUM
• Used Pivotal Tracker to create user stories to identify product
• Manage project timelines to complete product features on time
• Work both independently & collaboratively within team based projects
Programming: Ruby/Rails, JavaScript, jQuery, AngularJS, HTML5, CSS3, SASS, PostgreSQL, MongoDB, Git/Github, Agile Development, REST From 2014 to 2014 (less than a year) Product Marketing Manager @ • Planned & Managed Marketing + PR Campaigns for product launches
• Helped clients understand how digital strategies & campaigns are implemented
• Planned & managed marketing + PR campaigns for product launches
• Built product roadmap strategy for SaaS platform
• Implemened customer retention programs, branding, awareness, & email campaigns
• Worked to launch rebrand as company pivoted into new markets
• Wrote creative briefs & managed design for various projects From 2013 to 2014 (1 year) Product Manager @ • Managed product honing in UI/UX, specs, wireframes, collaborated on data models & stack
• Hired developers, managed project in github
• Developed marketing materials, backstory, mascot, & product sheets
• Ran & promoted kickstarter, developed video, tee-shirts, postcards, etc.
• Executed product launch & Press outreach
• Produced product specs & wireframes, landing page, blog, features, tutorials, etc.
• Developed product marketing campaign manage the requirements between an integrated team of stakeholders From January 2010 to May 2013 (3 years 5 months) Greater Los Angeles AreaMarketing Manager (Cofounder) @ • 60+ Stories in 18 months including LAT, LABJ, KPCC, Wired, USA Today
• Managed all media contacts & communications using Cision
• Negotiated ad buys & large projects including a Pepsi-sponsored garden at UCLA
• Developed marketing strategies, client presentations & investor decks
• Spread brand awareness while revenue steadily grew 50-100% each year from $0 to ~$2.5M
• Managed company blog, wrote editorials, gave public talks on urban farming From 2009 to May 2013 (4 years) Campaign Organizer @ Managed North Liberty office location for the Obama campaign and organized interns, volunteers, and campaign workers to canvas and phone bank. Results-driven and focused, able to work under long hours in a high-energy, dynamic environment. From April 2008 to November 2008 (8 months) Iowa City, Iowa Area
3.8 @ University of Iowa