Quentin Wilson's Email Addresses & Phone Numbers

📖 Summary

Vice President of Marketing @ Original Grain Watch Company Lead marketing initiatives for a startup e-commerce watch company. Responsible for the development of the company’s revenue growth strategy, marketing strategy, and digital strategy. Severed as the organization’s overall culture and communication leader. • Established company’s e-commerce and complete digital marketing strategy (SEO, Social Media, Email, PPC, Digital TV). • Developed and managed the annual master marketing calendar to support e-commerce and wholesale business. • Oversaw the development and execution of product positioning, packaging, and pricing strategies to grow market share.• Owned and efficiently scaled a multi-million-dollar budget, allocating spend and optimizing media to achieve growth targets. • Increased company sales +20% YOY by introducing new products, repositioning core products, and reducing inventory.• Reduced marketing spend by 25% through digital media optimization and providing a 2.75% ROAS on all digital channels. • Reduced company promotional days 50% by implementing a new discount flash sale strategy, while growing brand equity. • Introduced a new go-to-market strategy and increased sell-through by 50% on high margin limited edition timepieces. • Oversaw all digital agencies (FB/Search/Amazon/Influencer) to ensure creative execution and analysis of all digital efforts are in line with brand and meet ROI objectives. • Responsible for all product licensing agreements including MLB and NCAA. • Lead a results-oriented Marketing team to achieve the highest level of performance. • Assumed responsibilities of managing product development, supply chain and customer service. From February 2018 to September 2019 (1 year 8 months) Greater San Diego AreaSenior Marketing Manager @ Qdoba Restaurant Corporation San Diego, CALead Regional Marketing initiatives for 700 restaurants throughout the United States. Responsible for managing the development, evaluation and execution of brand-building initiatives at the regional and local level to maximize system marketing efforts, enhance brand awareness, and implement promotions that increase customer traffic and build sales. • Steered and launched regional marketing strategies that improved topline sales and grew brand awareness • Increased company sales +1.3% by developing the 2017 regional marketing calendar to enhance national promotions.• Generated $1.3M in topline sales and 100,000 transactions in 30 days by implementing a new direct mail strategy.• Implemented the company’s new media strategy for underperforming markets thus increasing sales in the bottom 30% of restaurants. • Designed the company grand opening/remodel strategy that allowed for the successful opening of 25 restaurants in FY17.• Served as the Marketing/Business consultant for 75 franchisee groups throughout the United States.• Supervised the development of 4 Regional Marketing Managers located regionally. From 2016 to December 2017 (1 year) San Diego, CaliforniaDirector Of Marketing @ Capriotti's Sandwich Shop, Inc. Appointed to lead entire marketing function through a company turnaround. Assumed majority of responsibilities and account abilities previously held by the Chief Marketing Officer. Responsible for providing strategic leadership and oversight of the marketing function for 105 company-owned and franchise restaurants• Developed, and implemented annual marketing plans that resulted in consistent sales increases, in a flat growth industry. This growth resulted in Capriotti’s becoming profitable in 2014, for the first time in two years.• Established sales of 10.45% by developing 10 successful national promotional campaigns that lead to 18 consecutive months of positive sales • Designed the new company slogan “Experience Extraordinary” which is now used on all marketing materials • Developed digital marketing strategy that provided social media growth and engagement across multiple social media channels• Spearheaded the development of the CAPAddicts Rewards loyalty mobile app; enrolling over 45,000 fans in 3 months• Launched the company’s first menu line extension in 39 years “The new Capture 2” menu• Revamped system-wide in-store merchandising to create consistency, this included the introduction of a new menu board system, point of purchase layout, and promotional schematic guides. • Introduced the company’s grand opening strategy and opened 15 new restaurants with an 36% increase in sales From 2014 to 2016 (2 years) Las Vegas, Nevada AreaNRO Marketing Manager @ Raising Cane's Chicken Fingers Developed the New Restaurant Opening Marketing Department and established new processes and procedures that allowed company to open restaurants at a high-level during its rapid growth. Reviewed and approved marketability of proposed restaurant locations. Served as Project Manager and liaison working cross-functionally within the company to ensure each restaurant opened on time, which included working with Operations, Sales, Finance, Real Estate, and Graphic Design departments.• Surpassed management expectations by opening 50 restaurants nationwide within a 24-month period with opening day sales topping $22K, breaking all sales records in the history of the company.• Increased weekly sales from $60K to over $100K, skyrocketing Raising Cane’s to the 3rd fastest growing company in the US. • Saved company $250K per year by sourcing, hiring, and managing a new graphic installation company allowing Raising Cane's to consolidate restaurant art/merchandising to one vendor.• Managed the company’s media agency and PR firm, directly responsible for approving press releases and the purchase of TV, radio, print and outdoor media for new restaurants, thus establishing brand recognition in new markets.• Developed project management tracking reports and market intelligence reports while coaching the Field Marketing Department through all aspects of how to properly open a new restaurant on time and within budget.• Designed print, outdoor, digital, and point of purchase creative used to educate customers about Raising Cane’s. From 2012 to 2014 (2 years) Plano, TXMarketing Supervisor @ McDonald's • Steered the marketing of new product launches for 140 corporate-owned McDonald’s restaurants throughout Texas and Oklahoma with sales exceeding $355M; oversaw and maintained a $300K budget with full P&L responsibility.• Advised and counseled McDonald’s Operations Team on national promotions and marketing plans; trained managers on product specifics, outlined sell-through goals and executed training through webinars, conference calls, emails and presentations.• Managed local advertising; ensured proper purchase of billboards, ad media and sponsorships.• Ensured graphic design of promotional and collateral communication was in line with corporate guidelines; designed promotional direct mail marketing campaigns for grand openings, re-grand openings and new product launches.• Monitored each product’s progress by utilizing aggressive analytical tracking models; examined weekly sales of those products per restaurant, making detailed recommendations on growing or pulling the products from specific demographic areas.• Product launches included McCafé, Asian Salad, Snack Wrap, Premium Iced Coffee, McSkillet Burrito, Southern Style Chicken, Angus Burger and McCafe Blended Ice Drinks. • Worked with individual managers in creating effective marketing campaigns should sales drop due to competitive forces; analyzed the situation, strategically designed an action plan and execution of the plan.• Conducted point of purchase and menu price shops, ensuring consistency while coordinating market/region-wide local store marketing activities.• As Brand Ambassador, oversaw merchandising of each store’s products for national promotions. From 2005 to 2012 (7 years) Houston, Texas AreaSr. Director of Marketing @ FitLab United StatesDirector of Marketing @ Global Franchise Group (GFG Management, LLC) Responsible Marketing initiatives for 400 restaurants throughout the United States. Charged with managing the development, and execution of brand-building initiatives at the national level. Responsible for the corporate marketing calendar and marketing budget. From December 2017 to February 2018 (3 months) San Diego, CaliforniaSGT/E5 HR Specialist/Recruiter @ United States Marine Corps • Meritoriously promoted to E-4 and E-5 • Supervised, managed and trained 30 office personnel; delegated responsibilities, evaluated performance and mediated conflicts• Recruited and enlisted potential candidates into the US Marines • Served as personal security to Battalion Colonel From March 1998 to January 2003 (4 years 11 months) United States