Senior Staff Engineer @ Fugro From March 2005 to January 2006 (11 months) San Francisco Bay AreaStaff Engineer @ Fugro From October 2001 to March 2005 (3 years 6 months) San Francisco Bay AreaProduct Manager, Video ML @ Facebook San Francisco Bay AreaProduct Lead, Creative Innovation & Machine Learning based Optimization, Self-Serve Display Ads @ Amazon -...
Senior Staff Engineer @ Fugro From March 2005 to January 2006 (11 months) San Francisco Bay AreaStaff Engineer @ Fugro From October 2001 to March 2005 (3 years 6 months) San Francisco Bay AreaProduct Manager, Video ML @ Facebook San Francisco Bay AreaProduct Lead, Creative Innovation & Machine Learning based Optimization, Self-Serve Display Ads @ Amazon - Launched multi-arm bandit (MAB) based creative optimization to improve performance globally across thousands of campaigns.- Launched multivariate ML optimization capability to accelerate experimentation turnaround by 4x.- Rapid creative experimentation has catapulted revenue growth through all-around improved KPIs. - Unlocked new creative experiences on search advertising on desktop and mobile platforms to increase shopper engagement and accelerate revenue growth. From May 2017 to September 2019 (2 years 5 months) San Francisco Bay AreaSenior Product Manager, Amazon Self-Serve Performance Ads @ Amazon Product Display Ads (PDA) is a mid-funnel self-serve display ads product that Amazon’s vendors and sellers use to promote their brand, enhance their brand consideration and drive sales of substitute and complementary products on Amazon.com. Redefining and re-building a product while it is growing several hundred percent y/y is like changing the machinery of a race car while driving it – insane it may sound but it is a product manager’s dream. Immense satisfaction only comes from intense challenges.- Launched Category targeting - a new targeting type in PDA. Launched the feature in 7 countries.- Launched Win Rate – a tool to help advertisers determine appropriate bids to generate the desired share of impressions. Launched the feature in 4 countries. - Launched overhauled auto-targeting option within PDA in 4 countries. Led 3 online experiments and 3 offline data evaluations to determine optimum auto-targeting options within PDA.- Launched two new high-visibility placements to give our advertisers valuable ATF and prominent banner inventory for their ads.- Launched User Action History feature to Amazon ad moderators to help them troubleshoot and reduce customer contacts.- Built PDA product strategy and positioning within the Amazon Ads portfolio and defined product overhaul for better product-market fit. Built feature roadmap to improve product performance dramatically while maintaining several hundred percent y/y growth. - Defined metrics and data instrumentation needed to determine product direction and performance. Worked closely with BI to build hi-fidelity product performance reporting system.- Currently managing 10+ parallel programs focused on yield, targeting, placements, creatives, reporting, and optimization to deliver enhanced product in 2017. From March 2016 to May 2017 (1 year 3 months) Greater Seattle AreaPrincipal @ A3GEO, Inc. - Led business development activities to procure and execute company’s first international project. The development in East Africa will be part of one of the largest offshore gas fields in the world.- Leading business development to spearhead company's entry into oil and gas business. - Provided technical input as a member of the ISO T67/SC7 Offshore Structures Design Code Committee. From March 2014 to January 2016 (1 year 11 months) Berkeley, CaliforniaSenior Manager & International Pursuits Lead @ Fugro - Developed proposals, responded to RFIs / RFQs, won, managed, and executed over 20 O&G solutions in 15 countries in the Americas, Africa, Middle East, South East Asia, Asia Pacific and Australia. - Oversaw the engineering operations for more than 60 oil platforms in the Gulf of Mexico. Managed the program involving several engineering teams working in parallel, and delivered engineering solutions for each platform on time. Developed process automation tools and standardized QA/QC procedures to increase efficiency, improve product quality, and drive high profit margins.- Led engineering evaluation for rehabilitation of Dumbarton Railroad Bridge in SF Bay Area. Led data management, site characterization, probabilistic modeling of seismic hazards, numerical modeling of soil-structure interaction, and conceptual design of various retrofit and replacement options.- Saved BART more than $80M in construction costs through first-of-its-kind probabilistic and numerical modeling solution that demonstrated that the submerged BART Tube between Oakland and SF did not need expensive seismic retrofits. Managed modeling of local earthquake response variation along the 2.6 miles length of the Tube.- Won and managed earthquake analytics services for 9 skyscrapers in the Middle East, notably the Al Burj Tower (proposed world’s tallest building) in Dubai, Cleveland Clinic Hospital in Abu Dhabi, and Doha Convention Center in Qatar.- Led probabilistic seismic hazard analysis for Izmit Bridge in Turkey – second longest suspension bridge in the world, and straddling the North Anatolian fault. From March 2008 to March 2011 (3 years 1 month) Oakland, CAProduct Management, Visual Search and AR @ Amazon - I was fortunate to be a participate in launching the first deep learning models that augment visual signals from the product images to the semantic DL models used in Amazon search. These new models utilize the visual information from product images to improve the search results, particularly for product categories that are more image-driven, such as clothing, shoes and fashion. The new models improved search results by improving product discovery as well as reducing irrelevant results.- Working with Stylesnap, Amazon's inspiration-driven visual fashion shopping initiative, initiated partnership opportunities with content providers for inspiring lifestyle image content to enhance Amazon's image catalog. From September 2019 to December 2019 (4 months) Palo Alto, CaliforniaStrategy Consultant, Wharton Global Consulting Practicum @ The Wharton School - Developed strategy for a $34B pharmaceuticals company to enter a new product segment with a $10B US market as part of Wharton's Global Consulting Practicum (GCP) team.- Analyzed client's internal capabilities, customers’ needs, competition, market trends and potential growth options. - Built financial models to evaluate 5 market entry strategies, including acquisition and various partnerships. Evaluated each option by developing financial risk-reward models and evaluating the key success factors and their fit with the client's capabilities. - Recommended licensing partnership to gain access to key drug technology and M&A for supply chain vertical integration. Client is currently pursuing the recommended strategy. From November 2013 to May 2014 (7 months) San Francisco, Tel AvivP/L Center Leader - Global Services / Earthquake Engineering Center of Excellence @ Fugro - Doubled Profit Center's annual revenues through successful proposals, selection interviews, client interaction and collaboration with company resources worldwide.- Consistently delivered net profit margins of more than 25% through client value identification, customized solution development, and process automation. Profit margins were significantly higher than the industry standard of 10%.- Managed Global Services Group of 18 engineers. Worked with HR to build a rockstar team. Provided guidance and mentoring to grow the staff professionally - building both the technical and management skills. - Managed cross-functional global teams in the US, Belgium, UK, France, Turkey, UAE, Saudi Arabia, India, and Singapore to successfully win, execute and deliver more than 30 global projects.- Developed and fostered relationships with more than 30 clients and partners to build a steady pipeline of projects. Ensured 80% repeat business through focus on interaction experience and product quality.- Managed a portfolio of 5 to 10 concurrent projects at any one time; consistently delivered on-schedule and on-budget.- Led development of process automation toolsets to automate workflow for earthquake records as well as modules for analyzing local site effects of earthquakes. Process automation enhanced consistency and quality, increased implementation efficiency, reduced delivery times, and resulted in consistently higher profit margins. - Developed probabilistic and numerical solutions for many high profile developments worldwide, including:- Afungi LNG, Mozambique - slated to be one of the largest LNG facilities in the world- Transbay Terminal Center, San Francisco ($4B development)- BP's offshore and onshore facilities in Trinidad and Indonesia- Pipelines in Papua New Guinea, Oman to India, and near Cyprus- Artificial islands near Abu Dhabi From March 2011 to March 2014 (3 years 1 month) Oakland, CaliforniaSenior Project Engineer @ Fugro - Led several teams of engineers (4 to 7 members each) annually for engineering evaluation of over 50 oil platform locations in the Gulf of Mexico. Developed and improved automated procedures to increase execution efficiency, resulting in an average profit margin 5x higher than the industry average.- Provided engineering consulting services for the high-profile refinery and petrochemical complex spread across 2,200 acres within the geologically complex Mahanadi River delta in India. From January 2006 to March 2008 (2 years 3 months) Oakland
Senior Staff Engineer
March 2005 to January 2006
San Francisco Bay Area
October 2001 to March 2005
San Francisco Bay Area
Product Manager, Video ML
San Francisco Bay Area
Product Lead, Creative Innovation & Machine Learning based Optimization, Self-Serve Display Ads
May 2017 to September 2019
San Francisco Bay Area
Senior Product Manager, Amazon Self-Serve Performance Ads
March 2016 to May 2017
Greater Seattle Area
March 2014 to January 2016
Senior Manager & International Pursuits Lead
March 2008 to March 2011
Product Management, Visual Search and AR
September 2019 to December 2019
Palo Alto, California
The Wharton School
Strategy Consultant, Wharton Global Consulting Practicum
November 2013 to May 2014
San Francisco, Tel Aviv
P/L Center Leader - Global Services / Earthquake Engineering Center of Excellence
March 2011 to March 2014
Senior Project Engineer
January 2006 to March 2008
University of California, Davis
Master of Science (MS), Civil Engineering
1999 to 2001
Indian Institute of Technology, Bombay
Bachelor of Technology (BTech), Civil Engineering
1995 to 1999
University of Pennsylvania - The Wharton School
Master of Business Administration (MBA), Strategic Management, Entrepreneurial Management
2013 to 2015
What company does Priyanshu Singh work for?
Priyanshu Singh works for Fugro
What is Priyanshu Singh's role at Fugro?
Priyanshu Singh is Senior Staff Engineer
What industry does Priyanshu Singh work in?
Priyanshu Singh works in the Internet industry.
Enjoy unlimited access and discover candidates outside of LinkedIn
One billion email addresses and counting
Everything you need to engage with more prospects.
ContactOut is used by
76% of Fortune 500 companies