Leading Creative Content & Design Excellence for ASEAN & ASIA PACIFIC @ Basically content, creativity, social storytelling, experimental incubation, design experience and all that unknown, uncharted, unusual lovely, playful stuff !!! From October 2014 to Present (1 year 3 months) Vice President - Asia Pacific Creative & Content Excellence @ From March 2013 to Present (2 years 10 months) Shanghai City, ChinaExecutive VP / Chief Strategy & Innovation Officer - Greater China @ Moved with TH Peng to join GREY GROUP GREATER CHINA with simple mission – Add MOJO to the low profile agency. Partnered with TH Peng in developing new business. Won many pitches Became a pain for competition. Added pride and hunger to Grey Group Greater China culture. Delighted Clients - Delivered something different from what was expected from GREY. Earned respect. DOUBLED TOTAL REVENUE IN 10 MONTHS. Helped build Greater China Digital Hub Founded GREY Innovation Lab in Shanghai Helped client develop new product & business ideas Hired Innovation Specialist team in Shanghai. Built passionate Brand Strategy team across Greater China. Everything was going well, Everything felt perfect, Everything sounded ideal, So, decided to jump the ship and enter totally different world of The Coca-Cola Company. From April 2012 to February 2013 (11 months) Shanghai City, ChinaChief Strategist & Innovation Catalyst - Greater China @ Partnered with the Godfather of Chinese Advertising - TH Peng in creating vision & growth strategy for McCann Worldgroup Greater China. Appointed as a member of McCann Worldgroup’s Global Planning Board. Helped launch luxury marketing unit – McCann’s Luxury Box Shanghai Founded China part of McCann’s Brand & Growth Consultancy – Brand Latitude. Partnered with some of the best creative minds in Greater China (Carol Lam, Spencer Wong, Tomaz Mok, and Canon Wu) in creating some of the most famous + award winning work. Led ideation, innovation & integration across McCann Worldgroup units (McCann Erickson, Universal McCann, Momentum Worldwide, MRM Worldwide, Future Brand, McCann HealthCare, Can Create, Weber Shandwick) – worked across Nestle, General Motors International, Shanghai GM, Lufthansa, J&J Vision Care, Bank of China, MasterCard, Haier, Coca-Cola, Puma, Swire Group, L’Oreal Group, IHG, Haier Strauss, ExxonMobil, Intel, Microsoft and Darlie clients. Led Trends & Insight initiatives across Greater China : McCann Social Discovery & TRUTH Central Won lots of New Business. Won lots of Awards. Won lots of Friends. From January 2011 to April 2012 (1 year 4 months) EVP & Chief Planning Officer - CHINA @ Moved to China in late 2007- just few months before Beijing Olympics. Worked on some of the biggest & most famous Olympics campaigns Helped create CREATIVE oriented planning culture. Built strong Creative Strategy team. Became an advocate of “engagement planning & integrated creative solutions. Won effectiveness + creative awards – including Cannes, Effie ++++ Led New Business & Growth across McCann Worldgroup China From December 2007 to January 2011 (3 years 2 months) Shanghai City, ChinaDy. Managing Director & Chief Strategy Officer @ Initiated ethnography & cultural research called McCann Social Discovery Founded thought leadership publication - McCann Knowledge Quarterly Inculcated CREATIVE & IDEA driven insight culture in the agency Won lots of New Biz and became a pain for competitors Lead various regional planning assignments across South East Asia. From April 2003 to November 2007 (4 years 8 months) Kuala Lumpur, MalaysiaPlanning Director @ Started Strategic Planning function in Saatchi India, worked across three offices – Mumbai, New Delhi and Bangalore. Joined Regional Planning Team at Saatchi’s APAC HQ in Hong Kong, worked across greater china offices of Saatchi Network, Explored Rural China. From November 1999 to February 2003 (3 years 4 months) Research Manager (Pathfinders : Lintas) @ Managed extensive Market & Consumer Insight programs & initiatives for Philips Lighting, BPL Mobile, Johnson & Johnson, Unilever and ITC. Helped position Pathfinders as the insight boutique within Lowe + Amirati Puris Lintas System. Helped re-launch P: SNAP – India’s first syndicated psychographic profiling study on Indian housewives. From 1998 to 1999 (1 year) Research Executive - ICRG @ Joined Mudra’s research & planning team – ICRG (Indian Consumer Research Group) and worked on some of the iconic Indian brands (Rasna, Reliance, Vimal) & international brands like HSBC & McDonalds. Mudra is one of the five largest ad agencies in India, part of the DDB Worldwide network. From 1997 to 1998 (1 year) Branch Head @ Pressman was India’s one of the largest ad agency, and undisputed leader in areas of Corporate & Financial advertising, PR and events. Joined as Account Executive (cum planner) and grew into the branch head. Worked across multiple international partnerships like TrueNorth, M&C Saatchi and Ludgate UK managing British Airways, London Stock Exchange, Qantas, Australian Tourism and some of the biggest corporate reputation campaigns & investor relationship issues for Indian corporate giants like TATA Group, Mittal Steel, Reliance Group, State Bank of India, Adani Group and UTI. Learned some of the priceless lessons of business, advertising and PR from the iconic (and unconventional) ad man of India and owner of Pressman Group – Dr. Suchanti. From 1994 to 1997 (3 years) Market Research Executive @ At the age of 18, joined as undergraduate trainee and grew into the team leader for the market research group. Learned basics of business, research, market development and business publishing sector. From 1992 to 1994 (2 years)

Management Development Programme, Media & Communication Planning @ MICA From 1997 to 1997 Management Development Programme, Brand & Product Managment @ Indian Institute of Management, Ahmedabad From 1996 to 1997 POST GRADUATE PROGRAMME DIPLOMA IN MARKETING MANAGEMENT, Marketing/Marketing Management, General @ AMA From 1995 to 1996 Bachelor of Science, Bio-Chemistry @ Gujarat University From 1992 to 1995 Pratik Thakar is skilled in: Creative Strategy, New Media, Communications Planning, Digital Strategy, Brand Management, Ethnography, Strategy, Customer Engagement, Brand Architecture, Integrated Marketing, Interactive Marketing, Customer Insight, Mobile Marketing, Digital Marketing, Creative Direction