Specialties: Marketing, project management, banking, strategic management, commercial banking, SME banking, consumer banking

Executive Vice President of Retail Banking @ From December 2013 to Present (2 years 1 month) Istanbul, TurkeySenior Vice President of SME Banking Marketing @ •Responsible from the marketing activities of SME segment •Formation of direct channel strategies for SME segment and implementation •Management of Direct Sales teams located in the regions •Agricultural banking From July 2013 to December 2013 (6 months) Istanbul, TurkeySenior Vice President of Micro Business Marketing @ •Responsible from the marketing activities of Micro Business segment •Formation of direct channel strategies for SME segment and implementation •Management of Direct Sales teams located in the regions From January 2013 to July 2013 (7 months) Istanbul, TurkeyDirector of Commercial & SME Banking Marketing @ • Foundation of Marketing group under Commercial Banking fully from scratch responsible from marketing activities of 4 business segments (Corporate, Large Commercial, Commercial, SME businesses), managing total of 26 people under 5 business units: 1. Customer Portfolio and New Customer Acquisition 2. Product/ Process Improvement & Project Management 3. Strategy and Performance Management 4. Analytics 5. Bancaasurrance • Implementation of central campaign management, lead generation, smart budgeting and performance monitoring systems From October 2010 to January 2013 (2 years 4 months) Istanbul, TurkeyGroup Head of Strategic Planning and Budget Management @ • Analysis of Finansbank strategic position in the market to form guidelines for strategic decisions • Running of annual budgeting process, budget revisions and financial performance calculations of business lines, units, branches, account officers From July 2009 to October 2010 (1 year 4 months) Istanbul, TurkeyGroup Head of CEO's Office (Senior VP) -Direct report to Group CEO and Bank CEO @ • Execution of high level projects that are requested by Top management • General Secretary of Executive Committee From July 2008 to July 2010 (2 years 1 month) Istanbul, TurkeyGroup Head of ADC Marketing and Service Excellence (Senior VP) @ • Launch of award-winning new corporate website www.finansbank.com.tr (Altın Örümcek web awards 2008 and 2010) • Management of projects that improves customer experience such as “Happy Customer” (training of branch personnel) From April 2007 to July 2008 (1 year 4 months) Istanbul, TurkeyGroup Head of Deposits and Investment Products and Micro Business Marketing (Senior VP) @ • Setting the strategies pricing of bank’s total deposit base and monitoring • New deposit/investment product development and campaign management • Foundation of new Micro business segment offering of the bank • Launch of 8 product & service bundle packages for the targeted segments in Micro Business o POS Package - Micro Package (Esnaf Paketi) - Four Seasons Package o For Transportation Sector: Taxi Package - Commercial Auto Package o For Professionals: Doctors Package - Pharmacists Package - Notary Package From April 2006 to September 2007 (1 year 6 months) Istanbul, TurkeyProject Manager in Business Development and Strategy Office @ • Sale of Finansbank to NBG (One of the key members of Finansbank due diligence team) • Operational efficiency improvement project in Finansbank Russia consumer loan approval and collection operations (Achieved 34% capacity increase) • Operational efficiency and reorganization project in Central Operations (Achieved 27% capacity increase) • Commission income maximization project (Achieved 24% growth on banking service income) From January 2005 to April 2006 (1 year 4 months) Istanbul, TurkeySenior Consultant @ • Identification of the top-line growth and margin improvement using in-market consumer insight focusing on levers of marketing spend effectiveness, pricing, and portfolio mix in a multi-national consumer goods company • Designing affluent banking proposition and its implementation for one of the top 5 banks in Turkey • Defining strategies for a specific portfolio of a ‘bad bank’ and implementation in one of the largest banks in Germany • Analyzing the employment, education, and small and medium enterprises topics as part of “Identifying Key Barriers to Economic Growth and Employment” initiative carried out jointly with McKinsey Global Institute (an independent economic think-tank within McKinsey&Company based in Washington D.C.) • Defining strategy on Personal Financial Services in Turkey based on McKinsey proprietary survey • Setting the direction for value creation and sustainable profitable growth in a Turkish bank through the formation of major transition program From November 2000 to February 2005 (4 years 4 months) Project Manager @ • Design and implementation of Unit Costing and Corporate Bank Business Model in Citibank (first in all Citibanks) • Redesign of processes to increase the productivity of Operations departments (Trade Operations, Treasury Operations, Cash Management Operations, etc…) • Project management of the implementation of a treasury system integrating front office with the back office From September 1998 to November 2000 (2 years 3 months)

PhD, Industrial Engineering @ Bogazici University From 1997 to 2002 MS, Industrial Engineering @ Bogazici University From 1995 to 1997 B.S., Industrial Engineering @ Bogazici University From 1991 to 1995 Besiktas Ataturk Anatolian High School From 1984 to 1991 Pinar PhD is skilled in: Strategic Planning, Project Management, Marketing Strategy, Banking, Business Strategy, Segmentation, SME management, Commercial Banking, Portfolio Management, Business Development, Analysis, Management, Analytics, Marketing Management, Process Improvement