Image of Phineas Gay

Phineas Gay

Director, Demand Generation Technology Practice @ PARTNERS+simons (now MERGE Boston)

Fractional Marketing Group | "CMO-to-Go"

Newburyport, Massachusetts

Ranked #155 out of 3,104 for Director, Demand Generation Technology Practice in Massachusetts

Section title

Phineas Gay's Email Addresses & Phone Numbers

Phineas Gay's Work Experience

PARTNERS+simons (now MERGE Boston)

Director, Demand Generation Technology Practice

2003 to 2005

Boston, MA

Direct Results Group, Inc.

Chief Marketing Officer, Co-Founder

1994 to 2001

Boston, MA

Fractional Marketing Group

Principal, CMO, Head of Strategy

Newburyport, MA

Phineas Gay's Education

Colby College

Bachelor's degree, Art & Psychology

Phineas Gay's Professional Skills Radar Chart

Based on our findings, Phineas Gay is ...

Direct
Leader
Initiating

What's on Phineas Gay's mind?

Based on our findings, Phineas Gay is ...

44% Left Brained
56% Right Brained

Phineas Gay's Estimated Salary Range

About Phineas Gay's Current Company

PARTNERS+simons (now MERGE Boston)

Partners+Simons (now MERGE Boston) is a full service Brand Communications Agency focused on Healthcare, Financial Services and Technology sectors with specialization in digital marketing, traditional communications, social media, direct mail, broadcast, online video and more. Started the Demand Generation Technology practice adding $2.5M net new revenue in first year. Led ongoing account services delivery, strategy and growth...

Frequently Asked Questions about Phineas Gay

What company does Phineas Gay work for?

Phineas Gay works for PARTNERS+simons (now MERGE Boston)


What is Phineas Gay's role at PARTNERS+simons (now MERGE Boston)?

Phineas Gay is Director, Demand Generation Technology Practice


What is Phineas Gay's personal email address?

Phineas Gay's personal email address is ph****[email protected]


What is Phineas Gay's business email address?

Phineas Gay's business email addresses are not available


What is Phineas Gay's Phone Number?

Phineas Gay's phone (413) ***-*272


What industry does Phineas Gay work in?

Phineas Gay works in the Marketing and Advertising industry.


About Phineas Gay

đź“– Summary

Director, Demand Generation Technology Practice @ PARTNERS+simons (now MERGE Boston) Partners+Simons (now MERGE Boston) is a full service Brand Communications Agency focused on Healthcare, Financial Services and Technology sectors with specialization in digital marketing, traditional communications, social media, direct mail, broadcast, online video and more. Started the Demand Generation Technology practice adding $2.5M net new revenue in first year. Led ongoing account services delivery, strategy and growth plan for key technology clients. From 2003 to 2005 (2 years) Boston, MAChief Marketing Officer, Co-Founder @ Direct Results Group, Inc. Co-founder of Boston's first all-media, digital marketing, "business generation" agency producing hundreds of websites and digitally integrated lead generation campaigns. Winner of first-ever DMA Gold Echo Award for Digital Media and 25+ NEDMA awards. Opened San Francisco office in 1998. Acquired by SourceLink, a division of Jordan Industries in January 1999. Acquired Online Environs in 2000. From 1994 to 2001 (7 years) Boston, MAPrincipal, CMO, Head of Strategy @ Fractional Marketing Group Fractional Marketing Group provides part-time, "CMO-to-go" and senior level marketing support for B2B companies with marketing departments still in formation. We help companies navigate the digital marketing world, generate revenue and grow faster with proven, optimized approaches that include: • Planning & Strategy• Positioning & Messaging• Digital Campaign Management• Content Development• Social Marketing• Paid Search • Account Based Marketing• Database DevelopmentWith focused support, companies can get work done in the most efficient way possible. We do it for you, with you, or teach you how to do it on your own. Perfect for rapidly growing, small or mid-sized businesses that need to fill gaps, extend resources and create more opportunities for Sales. Get started today with a free assessment. Learn more at ✦ www.fractionalmg.com ✦ Email: [email protected]: (978) 255-1515Website: www.fractionalmg.com Newburyport, MAEVP Marketing Solutions, Co-Founder @ Q-Bridge (now Onvida) B2B Digital Marketing Services Provider combining traditional agency services with proprietary hosted marketing automation platform (Q-Central) to form visionary Prospect Relationship Marketing (PRM) solution for Fortune 1000 clients. Acquired by Cognizant Technology Solutions in October 2013 and re-branded as Onvida Cognizant in 2014 to reflect our latest offering -- Omnichannel Contact Engagement as-a-Service Platform. Contribution: Co-founder, strategic marketing advisor, planner, copywriter, account leader and contributor across all facets of the business. Successfully combined people, process and technology to target, generate, cultivate, qualify, measure, and track MQLs to SQLs for select Fortune 2000 clients.• Social & Search: Led 100+ campaigns including strategy, content creation, keyword and search ad development, A/B split testing methodology, optimization plan, reporting and analysis• Email Campaigns: Developed segmentation and testing strategy, copywriting for 200+ lead generation and nurture emails, and ongoing metrics analysis• Content Development: Managed 50+ custom research programs with industry pubs and analysts resulting in whitepapers, reports, guides, and webcasts• Data Builds: Developed highly segmentable databases designed to fit industry, role, level requirements of target market From 2005 to 2013 (8 years) New Haven, CTAVP, Head of Marketing Services @ Cognizant Technology Solutions Cognizant (a Fortune 200 company with ~270,000 employees) acquired Q-Bridge, our privately-held, 25+ person BPaaS marketing firm in 2013 (rebranded as Cognizant Onvida). As a result of the acquisition, our proprietary Marketing Automation solution evolved to become a Customer Experience Platform – specifically, a cloud-based SaaS technology suite that integrates live and digital communications to deliver contact engagement as-a-service. Contribution: Led digitally-based Demand Generation programs including Lead Generation, Social and Account-Based Marketing (ABM) campaigns for 15+ internal business units. Additionally, served external Healthcare and Insurance clients for website/portal development, and other digital lead generation efforts across a wide range of media. From 2013 to 2018 (5 years) Global Headquarters, Teaneck, NJ


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Phineas Gay's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

5 year(s), 6 month(s)

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