Director of Marketing with MBA, four years account management experience in advertising agencies, and twenty years experience in developing comprehensive integrated marketing programs and new product marketing initiatives for national consumer brands including The Home Depot, Popeyes Chicken & Biscuits and Baja Fresh Mexican Grill . Strong business acumen and proficient fiscal responsibility in managing multi-million dollar budgets. Excellent communicator with experience in presenting to executive audiences. Specialties: Strategic planning and development, brand management, marketing analytics, media planning, digital marketing, SEM, e-marketing, direct marketing, offline marketing.

Director of Digital Marketing @ From June 2015 to Present (7 months) Director of Brand Management @ From January 2009 to May 2015 (6 years 5 months) Director of Marketing @ From 2007 to January 2009 (2 years) Director of Marketing @ Responsibilities • Contribute to the brand strategic planning and repositioning processes and to the development of the national product and promotions calendar • Supervise the creative development and production of advertising elements including television, radio, print and internet • Direct reports include two brand marketing managers, two regional field marketing managers, marketing research analyst, and a marketing coordinator • Manage the activities of national advertising agency, media agency and graphic design firm • Supervise the development and testing of brand CRM program • Manage work with Baja Fresh culinary team in the development of new product concepts • Direct the development of all marketing communications materials which are used to communicate and sell marketing programs and promotions to the franchisee community • Manage $3 million media budget covering both franchisee and company restaurant markets. From March 2006 to November 2006 (9 months) Senior Marketing Manager @ Responsibilities • Develop and implement strategic marketing programs and promotions for The Home Depot markets in the South Region. • Manage media planning and buying activities to support a $5 million marketing budget. • Develop marketing plans to support new store openings. • Develop competitive battle plans to support stores in highly competitive trade areas. • Develop and implement Hispanic targeted marketing plans. • Manage special projects involving cross-functional teams including vendors and internal brand departments such as merchandising, finance, media, sports marketing, etc. From April 2005 to March 2006 (1 year) Director of Marketing @ Responsibilities • Contribute to the brand strategic planning and repositioning processes. • Supervise the development of national advertising campaign and the requisite support elements including television, radio, print, point-of-purchase, outdoor, internet, and packaging materials. •Create and implement partnership marketing promotions such as sweepstakes, games, etc. • Work with Popeyes chefs and culinary team in the development of new product concepts. • Contribute to the development of the national product/promotions calendar • Manage the development of all marketing communications materials • Manage multiple agencies and vendor partners • Work with marketing research team to conduct financial impact analyses of marketing product promotions • Manage $10 million production budget • Supervise a team of four individuals (three managers and administrative assistant) From July 1996 to April 2005 (8 years 10 months) Senior Account Executive @ Responsibilities included: strategic planning and developing marketing promotional campaigns for Kenny Rogers Roasters; supervising all print and P.O.P. production for systemwide implementation; processing all invoices and managing monthly billings. From July 1995 to February 1996 (8 months) Account Executive @ Account Executive Responsibilities included: strategic planning for and implementation of national and test promotional programs for Denny’s Restaurants, Inc.; overseeing all broadcast, print and P.O.P. production; developing and executing media plans for over 90 markets across the country; assist the client in development of new product idea concepts; monitoring monthly production budgets and billing; presenting monthly competitive surveillance reports. From July 1993 to July 1995 (2 years 1 month) Assistant Account Executive @ Responsibilities included: organizing and implementing advertising plans for Humana Hospitals nationwide; contacting clients for information requirements and advertising copy approvals; presenting marketing plans. From July 1989 to May 1991 (1 year 11 months)

MBA, Marketing @ Georgia State University - J. Mack Robinson College of Business From 1991 to 1993 Bachelor of Science (BS), Business Administration and Management, General @ University of North Carolina at Chapel Hill From 1985 to 1989 BS, Business Administration @ University of North Carolina at Chapel Hill - Kenan-Flagler Business School From 1985 to 1989 Woodberry Forest School From 1981 to 1985 Philip Fogleman is skilled in: Product Marketing, Advertising, Marketing Communications, Copywriting, Marketing Research, Marketing, Product Development, Market Planning, Creative Direction, Media Planning, Strategic Planning, Management, CRM, Brand Management, Digital Strategy, Digital Marketing, Online Marketing