Peter Nicolardi's Email & Phone Number
Data & Analytics Leadership
Peter Nicolardi's Work Experience
Senior Manager, Programmatic & Performance Analytics
June 2020 to Present
Director, Audience Insights & Intelligence (Analytics)
August 2019 to March 2020
Director, Marketing Science
February 2018 to August 2019
Associate Director, Analytics
August 2017 to February 2018
Associate Director, Analytics
February 2017 to August 2017
October 2016 to February 2017
Senior Analyst/Data Scientist
August 2015 to October 2016
Blacklight /MA (formerly Trafficbuyer Digital)
Senior Quantitative Analyst
July 2014 to June 2015
Boutique Middle Market M&A Advisory
January 2013 to March 2014
May 2011 to August 2012
June 2010 to January 2011
January 2009 to May 2010
June 2006 to December 2008
Peter Nicolardi's Education
January 2009 to January 2011
Rotterdam School of Management, Erasmus University
January 2011 to January 2011
University of Rochester
January 2004 to January 2008
Syosset High School
January 2000 to January 2004
January 1991 to January 1999
In a nutshell
Ranked #558 out of 11,168 for Senior Manager, Programmatic & Performance Analytics in New York
Introversion (I), Intuition (N), Thinking (T), Judging (J)
2 year(s), 0 month(s)
There's 88% chance that Peter Nicolardi is seeking for new opportunities
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About Peter Nicolardi's Current CompanyT-Mobile
Frequently Asked Questions about Peter Nicolardi
What company does Peter Nicolardi work for?
Peter Nicolardi works for T-Mobile
What is Peter Nicolardi's role at T-Mobile?
Peter Nicolardi is Senior Manager, Programmatic & Performance Analytics
Peter Nicolardi's phone (212) ***-*914
What industry does Peter Nicolardi work in?
Peter Nicolardi works in the Marketing & Advertising industry.
About Peter Nicolardi
💼 Past Experience
Peter Nicolardi's work experiences: Data & AnalyticsAt W2O Group, Peter Nicolardi is currently a Associate Director, Analytics. He was initially born in 1974 in Italy and has lived in New York City since age 9.At W2O Group, Peter Nicolardi is responsible for managing data and analytics throughout the organization. He is responsible for working with various departments within the organization to address analytics and data challenges. He reports to the Executive Director, Marketing Science.Senior Marketing Science Leader in New York, responsible for AT&T consumer facing products, digital media reporting and measurement of campaigns representing nearly $1Billion in spend. He also leads data engineering, data science and reporting within the company. He is responsible for leading a agile build-out of enterprise level data warehouse in AWS Redshift. He also engineered a process to improve event level data to derive insights from dynamic creative vendors.In addition, he is also responsible for managing teams of 18 analysts and supervisors across US and India offices.Peter Nicolardi also provides subject matter expertise and strategic guidance to various internal teams and clients surrounding GDPR and data regulations and ITP 2.x. He also provides ad-hoc analyses of event level data to clients utilizing PostGRE SQL, R and Python.The Associates Director, Analytics role at iProspect wound up with him from February 2017 to August 2017 in Greater New York City Area and he was responsible for reporting to Director of Analytics. He was also responsible for Analytics Lead on Microsoft Cloud & Enterprise products as well as Analytics Lead on United Airlines social analytics. Additionally, he was responsible for Building Audiences and Audience Segments in Proprietary DMP and conducting research. He also handle client management duties for the largest Financial Services client, ABDS, as well as modeling and projecting financialushima Alt-Equity investments.Lastly, he was concurrently responsible for providing BI consulting services to diverse clients. Associates at Boutique Middle Market M&A Advisory eventually took over his role managing Deals and Affairs.
Peter Nicolardi has a background in technological entrepreneurship, business finance, and theoretical economics. Nicolardi's education has prepared him for positions in finance and business. Nicolardi's experience in finance allows him to develop concepts and analyze models of financial systems. Nicolardi's experience in business allows him to understand and analyze customer behavior, understand a company's competitive position, and develop strategic plans. Nicolardi's background in theoretical economics allows him to analyze economic models and analyze the underpinnings of financial systems.
💡 Technical & Interpersonal Skills
Peter Nicolardi's professional, technical, and interpersonal skills include:Peter Nicolardi is a well-capable expert in the field of data and analytics. He has previous experience working as a Director, Marketing Science at Hearts & Science from February 2018 to August 2019 in New York City. In this role, he was responsible for overseeing marketing state efforts related to AT&T consumer facing products, digital media reporting and measurement of campaigns representing nearly $1Billion in spend. Additionally, he led a agile build-out of a data warehouse inAW Redshift, utilizing EC2 and Python to automate ETL and Reporting processes. This process resulted in increased event level data being accessed and analyzed to derive insights from dynamic creative vendors.Peter Nicolardi is highly gifted at EW data engineering and data science. He has also been experienced in managing teams of analysts and supervisors across US and India offices. He has a wealth of subject matter expertise and strategic guidance which he provides to variousinternal teams and clients surrounding GDPR and data regulations and ITP 2.x. In addition, he is an excellent speaker and has a knack for evangelizing data-driven decision making and statistical best practices.Peter Nicolardi is also highly experienced in overseeing relationships with clients. He has a reputation for providing highly personalized, strategic guidance to various internal teams and clients surrounding GDPR and data regulations and ITP 2.x.As analyst at iProspect from February 2017 to August 2017 in Greater New York City Area, he was responsible for developing streamlined reporting on BAU social campaigns for United Airlines. In addition, he helped build a team of 10 analysts and supervisors who leverage his own experience and expertise in data engineering and data science to grow and add new capabilities. He also developed a predictive algorithm utilizing IBM Watson API (which correctly predicted the Superbowl) for "Most Confident Fans" Website, Gold Medal Winner, 2016 FCS Awards Website - Consumer Retail Category. In regard to pitches, he is highly Versatile and able to provide ad-hoc analyses of event level data to clients utilizing PostGRESQL, R and Python.Overall, Peter Nicolardi has a great deal of experience and skill in data and analytics which he applied to his work at Wunderman from October 2016 to February 2017 in Greater New York City Area. He was responsible for managing budgets and model run-rate for $1M+ monthly media spend for Capital One 360, developing statistical model for marginal spend efficiency for K-12 Inc. and driving efforts to optimize tableau front-end performance by leveraging existing database infrastructure. These skills were applied in the summer of 2018 when he was an Associate at BNY Mellon working as direct report to CEO of Alternative Investments and Broker-Dealer Services. In addition, he also designed, built and maintains MIS reporting of interbank allocations for ABDS lines of business, which contributed to a 14% reduction since the adoption of the report.
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